Creator & Influencer Marketing and Media Committee Meeting
when
Start: Wednesday, August 12, 2026 at 11:00am
End: Wednesday, August 12, 2026 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend Virtually | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Nonmember N/A | ||||
This event is virtual only and no in-person option is available.
Announcements & Introductions (11:00am-11:15am ET)
Interactive Member Discussion: AI Slop: The Next Hidden Quality Threat in Programmatic Media (11:15am-11:30am ET)
AI Slop—low-value, mass-produced AI-generated content built for monetization—is emerging as a new source of waste in digital advertising. New ANA Benchmark data shows it already accounts for up to ~2% of open web spend, performing deceptively well on traditional KPIs like viewability and CPM. In this brief talk, Scott Cunningham will outline what AI Slop is, why it’s difficult to detect, and how advertisers can identify and control exposure before it scales further.
Speaker:
- Scott Cunningham, Founder, Cunningham.Tech Consulting
Session 1: The Trends Reshaping Media: What Every Marketer Needs to Know (11:30am-12:15pm ET)
From AI and streaming to platform disruption and the changing economics of journalism, the media industry is navigating a period of profound transformation. Sara Fischer, Media Correspondent at Axios and analyst for CNN will provide an insider look at the trends and disruptions redefining the media landscape. Discover what's driving today's biggest headlines, how leading media companies are adapting, and the implications for advertisers as they plan for the future.
Speaker:
- Sara Fischer, Media Correspondent, Axios
Session 2: Briefing Creators to Win in the AI Answer Economy (12:15pm-1:00pm ET)
This session will dive into creator strategy in the age of AI-powered search, where authority, specificity, and consistency drive AI-generated answer recommendations. Learn how to shift from selecting creators based on their audience to identifying the key consumer questions your brand needs to own and partnering with creators who answer them with credibility. Hear how to brief creators based on real customer queries, empower them to respond in their authentic voice, and build a scalable content ecosystem designed for AI citation and recommendation. Start building creator-powered AI search infrastructure and position your brand to lead the next era of consideration before your competitors catch up.
Speaker:
- Monica Khan, Founder & CEO, Creator Revolution
Webinar information, if available, will be provided to registrants only.