Influencer Marketing Committee


Committee Purpose
According to an April 2017 ANA study with PQ Media, total brand spending on influencer marketing was $81 billion in 2016 and is projected to reach $101 billion by 2020. Today’s consumers, particularly millennials, make decisions based on what friends, role models, and trusted sources recommend.  

The Influencer Marketing Committee provides a forum for ANA members to share case studies, new tools and technologies, address trending topics/regulations/challenges, and to network with the goal of elevating each member’s expertise and therefore their organization’s performance.

Committee Locations
Starting in Spring 2019, ANA will offer Influencer Marketing Committee meetings in the Midwest, primarily the Chicago market, while serving the Dallas market with quarterly meetings as well.  All meetings are free for ANA client-side and MSP Gold members to attend in-person or via webinar.  To join the Dallas or Midwest Committee, please contact Leah Marshall.

Co-Chairs
Ashley Dudzik, Senior Brand Manager, Morningstar

Opportunities For Involvement
If you would like to submit a brand case study for Committee presentation consideration, please contact Leah Marshall.    

 


 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Marketing Service Provider Membership. There are no costs to join or attend meetings.

Stay informed with ANA Brand Activation SmartBrief.  Check out summaries of what matters to you, written by expert editors in the key content pillars of brand activation: influencer, commerce, relationship, content, promotion, and experiential marketing. Sign up now!

name title company
Lale Akman Manager, Customer Engagement Morningstar, Inc.
David Anzini Assistant Brand Manager KitchenAid
Laura Arnold Sr. Specialist, WOMM Empower MediaMarketing Cincinnati
Andrea Bedoy Business Development Coordinator Fine Brothers Entertainment (FBE)
Amy Belton Business Development Director Social Media Link
Anita Bennison   YMCA of the USA
Adam Botts Senior Associate, Art Director Capital One
Bailey Bounds Digital Account Executive The Marketing Arm
Nicole Buddin Senior Brand Manager Reynolds Consumer Products
Riva Budowsky Associate Director, Digital Influencer Blue Chip Marketing Worldwide
Michelle Calvo   Wells Fargo & Co.
Laura Colar Associate Director, PR and Influencer Strategy Schafer / Condon / Carter
MAXWELL CULLEEN   Marketing Werks
Diane Curtis Senior Manager, Partnerships Brand Marketing Capital One Services, Inc.
Stefanie Daichendt   Blue Chip Marketing Worldwide
Casey DePalma Director, Digital Engagement & Public Relations Unilever United States, Inc.
Elly Deutch Moody Digital Communications Manager McDonald's Corporation
Ashley Dudzik Senior Brand Manager Morningstar, Inc.
Nicole Emerick Vice President, Director of Social Media and Influencer Marketing FCB Chicago
Lanie Friedman Senior Director, Brand Communications ConAgra Brands Inc.
Elizabeth Gerber Senior Manager, Marketing Coca-Cola North America
Amy Haas Senior Marketing Manager Sunstar Americas Inc.
Morgan Hellwig Senior Account Executive Marketing Werks
Mike Hiskett Senior Vice President, National Accounts and Marketing Analytics Money Mailer
Krystin Hovanes Partner Lead Google
J. Mori Johnson Director, Large Practice Engagement American Medical Association
Lindsay Kalbac Sales Director, Central H Code Media
Ben Kanter   Endeavor Global Marketing
Eric Kelly Central Region Director, Sales and Partnerships H Code Media
Camille Kennedy VP of Growth & Influencer Veritas Communications
Andrea Kinloch Senior Vice President, Business Development Fine Brothers Entertainment (FBE)
Kelly Leahy-Billing Assistant Brand Manager Iovate Health Sciences International Inc.
Kelsey LeRose Senior Account Executive Schafer Condon Carter
Emily Lyons Manager, Brand Engagement Communications McDonald's USA, LLC
Christine McDermott Vice President Veritas Communications
Stephanie McHale Consultant Ripple Street
Molly McKenna Jandrain Head of Communications Engagement McDonald's USA, LLC
Rhiannon Miller   Morningstar, Inc.
Bianca Nieves Director Branded Entertainment Network
Lorena Nunez Associate Hispanic Multicultural Manager Allstate Insurance Company
Jessica Odenbach Manager, Global Social Media Strategy McDonald's USA, LLC
Haley Oefinger Associate Director, Digital Strategy The Marketing Arm
Gretchen Offenhauser Integrated Marketing Manager, Consumer Engagement Danone North America
Jessica Perout Public Relations & Brand Engagement Manager McDonald's USA, LLC
Colleen Peters Brand Manager Reynolds Consumer Products
Joe Piaskowy Digital Engagement Manager McDonald's USA, LLC
Jeff Portugal VP of Global Partnerships Endeavor Global Marketing
Jenny Quinn Digital Content Writer U.S. Cellular Corporation
Annie Reyes Senior Director, Content and Production ConAgra Brands Inc.
Leeza Rivkin Marketing Associate Fullscreen
Jody Rogers RVP Sales Extreme Reach
Natalie Rosenthal Marketing Manager Mayo Clinic
Tim Schuller Social Marketing Manager U.S. Cellular Corporation
Bijal Shah Associate Director, Social Media Empower MediaMarketing Cincinnati
Lisa Singelyn Experienced Entertainment and Influencer Marketing Executive The Marketing Arm
Dan Skinner Brand Communications Manager Conagra Brands, Chicago
Bob Skwarek Senior Manager, PR, Content & Social Media Formerly of TransUnion
Trent Stafford Public Relations and Brand Engagement Supervisor McDonald's USA, LLC
Daniel Sykora Sales Associate Viacom Ad Solutions
Mollie Toland Manager, MarCom, C&I Knauf Insulation
Gregory Trani Director of Sales Fine Brothers Entertainment (FBE)
Jennifer Varela Senior Brand Manager Reynolds Consumer Products
Molly Verette Senior Manager, Social Marketing and Consumer PR Kohl's Department Stores
Kyle Wehr Marketing Executive Ornua North America
Mary Katherine Woltz Director, Media The Dannon Company, Inc.
Brandy Woolford Sr. Brand Publicity Specialist Enterprise Holdings, Inc.
Lu Yarbrough III Associate Vice President, Enterprise Diverse Marketing Nationwide
Amber Zent Partner and Social Media Strategist Marcus Thomas LLC
  • Name

    Lale Akman

    Title

    Manager, Customer Engagement

    COMPANY

    Morningstar, Inc.
  • Name

    David Anzini

    Title

    Assistant Brand Manager

    COMPANY

    KitchenAid
  • Name

    Laura Arnold

    Title

    Sr. Specialist, WOMM

    COMPANY

    Empower MediaMarketing Cincinnati
  • Name

    Andrea Bedoy

    Title

    Business Development Coordinator

    COMPANY

    Fine Brothers Entertainment (FBE)
  • Name

    Amy Belton

    Title

    Business Development Director

    COMPANY

    Social Media Link
  • Name

    Anita Bennison

    Title

     

    COMPANY

    YMCA of the USA
  • Name

    Adam Botts

    Title

    Senior Associate, Art Director

    COMPANY

    Capital One
  • Name

    Bailey Bounds

    Title

    Digital Account Executive

    COMPANY

    The Marketing Arm
  • Name

    Nicole Buddin

    Title

    Senior Brand Manager

    COMPANY

    Reynolds Consumer Products
  • Name

    Riva Budowsky

    Title

    Associate Director, Digital Influencer

    COMPANY

    Blue Chip Marketing Worldwide
  • Name

    Michelle Calvo

    Title

     

    COMPANY

    Wells Fargo & Co.
  • Name

    Laura Colar

    Title

    Associate Director, PR and Influencer Strategy

    COMPANY

    Schafer / Condon / Carter
  • Name

    MAXWELL CULLEEN

    Title

     

    COMPANY

    Marketing Werks
  • Name

    Diane Curtis

    Title

    Senior Manager, Partnerships Brand Marketing

    COMPANY

    Capital One Services, Inc.
  • Name

    Stefanie Daichendt

    Title

     

    COMPANY

    Blue Chip Marketing Worldwide
  • Name

    Casey DePalma

    Title

    Director, Digital Engagement & Public Relations

    COMPANY

    Unilever United States, Inc.
  • Name

    Elly Deutch Moody

    Title

    Digital Communications Manager

    COMPANY

    McDonald's Corporation
  • Name

    Ashley Dudzik

    Title

    Senior Brand Manager

    COMPANY

    Morningstar, Inc.
  • Name

    Nicole Emerick

    Title

    Vice President, Director of Social Media and Influencer Marketing

    COMPANY

    FCB Chicago
  • Name

    Lanie Friedman

    Title

    Senior Director, Brand Communications

    COMPANY

    ConAgra Brands Inc.
  • Name

    Elizabeth Gerber

    Title

    Senior Manager, Marketing

    COMPANY

    Coca-Cola North America
  • Name

    Amy Haas

    Title

    Senior Marketing Manager

    COMPANY

    Sunstar Americas Inc.
  • Name

    Morgan Hellwig

    Title

    Senior Account Executive

    COMPANY

    Marketing Werks
  • Name

    Mike Hiskett

    Title

    Senior Vice President, National Accounts and Marketing Analytics

    COMPANY

    Money Mailer
  • Name

    Krystin Hovanes

    Title

    Partner Lead

    COMPANY

    Google
  • Name

    J. Mori Johnson

    Title

    Director, Large Practice Engagement

    COMPANY

    American Medical Association
  • Name

    Lindsay Kalbac

    Title

    Sales Director, Central

    COMPANY

    H Code Media
  • Name

    Ben Kanter

    Title

     

    COMPANY

    Endeavor Global Marketing
  • Name

    Eric Kelly

    Title

    Central Region Director, Sales and Partnerships

    COMPANY

    H Code Media
  • Name

    Camille Kennedy

    Title

    VP of Growth & Influencer

    COMPANY

    Veritas Communications
  • Name

    Andrea Kinloch

    Title

    Senior Vice President, Business Development

    COMPANY

    Fine Brothers Entertainment (FBE)
  • Name

    Kelly Leahy-Billing

    Title

    Assistant Brand Manager

    COMPANY

    Iovate Health Sciences International Inc.
  • Name

    Kelsey LeRose

    Title

    Senior Account Executive

    COMPANY

    Schafer Condon Carter
  • Name

    Emily Lyons

    Title

    Manager, Brand Engagement Communications

    COMPANY

    McDonald's USA, LLC
  • Name

    Christine McDermott

    Title

    Vice President

    COMPANY

    Veritas Communications
  • Name

    Stephanie McHale

    Title

    Consultant

    COMPANY

    Ripple Street
  • Name

    Molly McKenna Jandrain

    Title

    Head of Communications Engagement

    COMPANY

    McDonald's USA, LLC
  • Name

    Rhiannon Miller

    Title

     

    COMPANY

    Morningstar, Inc.
  • Name

    Bianca Nieves

    Title

    Director

    COMPANY

    Branded Entertainment Network
  • Name

    Lorena Nunez

    Title

    Associate Hispanic Multicultural Manager

    COMPANY

    Allstate Insurance Company
  • Name

    Jessica Odenbach

    Title

    Manager, Global Social Media Strategy

    COMPANY

    McDonald's USA, LLC
  • Name

    Haley Oefinger

    Title

    Associate Director, Digital Strategy

    COMPANY

    The Marketing Arm
  • Name

    Gretchen Offenhauser

    Title

    Integrated Marketing Manager, Consumer Engagement

    COMPANY

    Danone North America
  • Name

    Jessica Perout

    Title

    Public Relations & Brand Engagement Manager

    COMPANY

    McDonald's USA, LLC
  • Name

    Colleen Peters

    Title

    Brand Manager

    COMPANY

    Reynolds Consumer Products
  • Name

    Joe Piaskowy

    Title

    Digital Engagement Manager

    COMPANY

    McDonald's USA, LLC
  • Name

    Jeff Portugal

    Title

    VP of Global Partnerships

    COMPANY

    Endeavor Global Marketing
  • Name

    Jenny Quinn

    Title

    Digital Content Writer

    COMPANY

    U.S. Cellular Corporation
  • Name

    Annie Reyes

    Title

    Senior Director, Content and Production

    COMPANY

    ConAgra Brands Inc.
  • Name

    Leeza Rivkin

    Title

    Marketing Associate

    COMPANY

    Fullscreen
  • Name

    Jody Rogers

    Title

    RVP Sales

    COMPANY

    Extreme Reach
  • Name

    Natalie Rosenthal

    Title

    Marketing Manager

    COMPANY

    Mayo Clinic
  • Name

    Tim Schuller

    Title

    Social Marketing Manager

    COMPANY

    U.S. Cellular Corporation
  • Name

    Bijal Shah

    Title

    Associate Director, Social Media

    COMPANY

    Empower MediaMarketing Cincinnati
  • Name

    Lisa Singelyn

    Title

    Experienced Entertainment and Influencer Marketing Executive

    COMPANY

    The Marketing Arm
  • Name

    Dan Skinner

    Title

    Brand Communications Manager

    COMPANY

    Conagra Brands, Chicago
  • Name

    Bob Skwarek

    Title

    Senior Manager, PR, Content & Social Media

    COMPANY

    Formerly of TransUnion
  • Name

    Trent Stafford

    Title

    Public Relations and Brand Engagement Supervisor

    COMPANY

    McDonald's USA, LLC
  • Name

    Daniel Sykora

    Title

    Sales Associate

    COMPANY

    Viacom Ad Solutions
  • Name

    Mollie Toland

    Title

    Manager, MarCom, C&I

    COMPANY

    Knauf Insulation
  • Name

    Gregory Trani

    Title

    Director of Sales

    COMPANY

    Fine Brothers Entertainment (FBE)
  • Name

    Jennifer Varela

    Title

    Senior Brand Manager

    COMPANY

    Reynolds Consumer Products
  • Name

    Molly Verette

    Title

    Senior Manager, Social Marketing and Consumer PR

    COMPANY

    Kohl's Department Stores
  • Name

    Kyle Wehr

    Title

    Marketing Executive

    COMPANY

    Ornua North America
  • Name

    Mary Katherine Woltz

    Title

    Director, Media

    COMPANY

    The Dannon Company, Inc.
  • Name

    Brandy Woolford

    Title

    Sr. Brand Publicity Specialist

    COMPANY

    Enterprise Holdings, Inc.
  • Name

    Lu Yarbrough III

    Title

    Associate Vice President, Enterprise Diverse Marketing

    COMPANY

    Nationwide
  • Name

    Amber Zent

    Title

    Partner and Social Media Strategist

    COMPANY

    Marcus Thomas LLC