Influencer Marketing Committee


Committee Purpose
According to an April 2017 ANA study with PQ Media, total brand spending on influencer marketing was $81 billion in 2016 and is projected to reach $101 billion by 2020. Today’s consumers, particularly millennials, make decisions based on what friends, role models, and trusted sources recommend.  

The Influencer Marketing Committee provides a forum for ANA members to share case studies, new tools and technologies, address trending topics/regulations/challenges, and to network with the goal of elevating each member’s expertise and therefore their organization’s performance.

Committee Locations
Starting in Spring 2019, ANA will offer Influencer Marketing Committee meetings in the Midwest, primarily the Chicago market, while serving the Dallas market with quarterly meetings as well.  All meetings are free for ANA client-side and MSP Gold members to attend in-person or via webinar.  To join the Dallas or Midwest Committee, please contact Leah Marshall.

Co-Chairs
Ashley Dudzik, Senior Brand Manager, Morningstar

Opportunities For Involvement
If you would like to submit a brand case study for Committee presentation consideration, please contact Leah Marshall.    

 


 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Marketing Service Provider Membership. There are no costs to join or attend meetings.

Stay informed with ANA Brand Activation SmartBrief.  Check out summaries of what matters to you, written by expert editors in the key content pillars of brand activation: influencer, commerce, relationship, content, promotion, and experiential marketing. Sign up now!

name title company
Lale Akman Manager, Customer Engagement Morningstar, Inc.
Jasmine Ancrum Manager, Social Media Carestream Dental
David Anzini Assistant Brand Manager KitchenAid
Laura Arnold Sr. Specialist, WOMM Empower MediaMarketing Cincinnati
Fernando Arriola VP of Fan & Brand Development Chicago Bears Football Club, Inc.
Andrea Bedoy Business Development Coordinator Fine Brothers Entertainment (FBE)
Amy Belton Business Development Director Social Media Link
Anita Bennison   YMCA of the USA
Adam Botts Senior Associate, Art Director Capital One
Bailey Bounds Digital Account Executive The Marketing Arm
Nicole Buddin Senior Brand Manager Reynolds Consumer Products
Riva Budowsky Associate Director, Digital Influencer Blue Chip Marketing Worldwide
Michelle Calvo   Wells Fargo & Co.
Laura Colar Director, Earned Media Ferguson Advertising
Laura Condella Marketing Manager Chicago Bears Football Club, Inc.
MAXWELL CULLEEN   Marketing Werks
Diane Curtis Senior Manager, Partnerships Brand Marketing Capital One Services, Inc.
Peter Czmielewski   Ogilvy
Stefanie Daichendt   Blue Chip Marketing Worldwide
Elaine Delos Reyes Director of Fan Marketing & Research Chicago Bears Football Club, Inc.
Casey DePalma Director, Digital Engagement & Public Relations Unilever United States, Inc.
Elly Deutch Moody Digital Communications Manager McDonald's Corporation
Ashley Dudzik Senior Manager, Brand Morningstar, Inc.
Elizabeth Edmunds Associate Brand Manager Del Taco, Inc.
Nicole Emerick Vice President, Director of Social Media and Influencer Marketing FCB Chicago
Lanie Friedman Senior Director, Brand Communications ConAgra Brands Inc.
Teresa Gaffney Director of Marketing Children International
Tom Gavriluk Director, Titleist Digital Strategy Acushnet Company
Elizabeth Gerber Senior Manager, Marketing Coca-Cola North America
Amy Haas Senior Marketing Manager Sunstar Americas Inc.
Morgan Hellwig Senior Account Executive Marketing Werks
Mike Hiskett Senior Vice President, National Accounts and Marketing Analytics Money Mailer
Krystin Hovanes Partner Lead Google
La'Var Howell Communications Cox Communications, Inc.
J. Mori Johnson Director, Large Practice Engagement American Medical Association
Lindsay Kalbac Sales Director, Central H Code Media
Scott Kane Marketing Sourcing Uber Technologies, Inc.
Ben Kanter   Endeavor Global Marketing
Michael Kaufman Senior Vice President, Brand Activation Division ANA
Eric Kelly Central Region Director, Sales and Partnerships H Code Media
Camille Kennedy VP of Growth & Influencer Veritas Communications
Andrea Kinloch Senior Vice President, Business Development Fine Brothers Entertainment (FBE)
Kelly Leahy-Billing Assistant Brand Manager Iovate Health Sciences International Inc.
Kelsey LeRose Senior Account Executive Schafer Condon Carter
Michael Lory Brand Marketing Discover Financial Services, Inc.
Emily Lyons Manager, Brand Engagement Communications McDonald's USA, LLC
Anne Martin   Mondelez International, Inc.
Christine McDermott Vice President Veritas Communications
Stephanie McHale Consultant Ripple Street
Molly McKenna Jandrain Head of Communications Engagement McDonald's USA, LLC
Rhiannon Miller   Morningstar, Inc.
Trevor Minor Sr. Brand Manager Capital One Services, Inc.
Robin Moore Marketing Manager United Wheels
Malcolm Neely Marketing Coordinator Chicago Bears Football Club, Inc.
Bianca Nieves Director Branded Entertainment Network
Lorena Nunez Associate Hispanic Multicultural Manager Allstate Insurance Company
Brendan O'Brien RVP Business Development Fine Brothers Entertainment (FBE)
Jessica Odenbach Manager, Global Social Media Strategy McDonald's USA, LLC
Haley Oefinger Associate Director, Digital Strategy The Marketing Arm
Gretchen Offenhauser Integrated Marketing Manager, Consumer Engagement Danone North America
Shannon Paul VP, Branded Content and Social Engagement Fifth Third Bank
Amrit Pawar   E & J Gallo Winery
Jessica Perout Public Relations & Brand Engagement Manager McDonald's USA, LLC
Colleen Peters Brand Manager Reynolds Consumer Products
Joe Piaskowy Digital Engagement Manager McDonald's USA, LLC
Jeff Portugal VP of Global Partnerships Endeavor Global Marketing
Devin Quinn Manager, Digital Strategy Campari America
Jenny Quinn Digital Content Writer U.S. Cellular Corporation
Annie Reyes Senior Director, Content and Production ConAgra Brands Inc.
Leeza Rivkin Marketing Associate Fullscreen
Paul Robinson Director, Brand Activation ANA
Jody Rogers RVP Sales Extreme Reach
Natalie Rosenthal Manager, Marketing Mayo Clinic
Michael Sanders Vice President and Director, Agency, Media and Partner Management BMO
Tim Schuller Social Marketing Manager U.S. Cellular Corporation
Jaimie Selwa Senior Consultant, Social Media Nationwide
Bijal Shah Associate Director, Social Media Empower MediaMarketing Cincinnati
Lisa Singelyn Experienced Entertainment and Influencer Marketing Executive The Marketing Arm
Dan Skinner Brand Communications Manager Conagra Brands, Chicago
Bob Skwarek Senior Manager, PR, Content and Social Media Formerly of TransUnion
Trent Stafford Public Relations and Brand Engagement Supervisor McDonald's USA, LLC
Daniel Sykora Sales Associate Viacom Ad Solutions
Mollie Toland Manager, MarCom, C&I Knauf Insulation
Kathryn Torrey Brand Sponsorships & Experiential Marketing Capital One Bank
Gregory Trani Director of Sales Fine Brothers Entertainment (FBE)
Khandsuren Tuvshinjargal Specialist, Digital Marketing Elkay Manufacturing Company
Jennifer Varela Senior Brand Manager Reynolds Consumer Products
Molly Verette Senior Manager, Social Marketing and Consumer PR Kohl's Department Stores
Kyle Wehr Marketing Executive Ornua North America
Mary Katherine Woltz Director, Media The Dannon Company, Inc.
Brandy Woolford Sr. Brand Publicity Specialist Enterprise Holdings, Inc.
Lu Yarbrough III Associate Vice President, Enterprise Diverse Marketing Nationwide
Amber Zent Partner and Social Media Strategist Marcus Thomas LLC
Ashleigh Zysko Meijer, Dollar General & Family Dollar Mondelez International, Inc.
  • Name

    Lale Akman

    Title

    Manager, Customer Engagement

    COMPANY

    Morningstar, Inc.
  • Name

    Jasmine Ancrum

    Title

    Manager, Social Media

    COMPANY

    Carestream Dental
  • Name

    David Anzini

    Title

    Assistant Brand Manager

    COMPANY

    KitchenAid
  • Name

    Laura Arnold

    Title

    Sr. Specialist, WOMM

    COMPANY

    Empower MediaMarketing Cincinnati
  • Name

    Fernando Arriola

    Title

    VP of Fan & Brand Development

    COMPANY

    Chicago Bears Football Club, Inc.
  • Name

    Andrea Bedoy

    Title

    Business Development Coordinator

    COMPANY

    Fine Brothers Entertainment (FBE)
  • Name

    Amy Belton

    Title

    Business Development Director

    COMPANY

    Social Media Link
  • Name

    Anita Bennison

    Title

     

    COMPANY

    YMCA of the USA
  • Name

    Adam Botts

    Title

    Senior Associate, Art Director

    COMPANY

    Capital One
  • Name

    Bailey Bounds

    Title

    Digital Account Executive

    COMPANY

    The Marketing Arm
  • Name

    Nicole Buddin

    Title

    Senior Brand Manager

    COMPANY

    Reynolds Consumer Products
  • Name

    Riva Budowsky

    Title

    Associate Director, Digital Influencer

    COMPANY

    Blue Chip Marketing Worldwide
  • Name

    Michelle Calvo

    Title

     

    COMPANY

    Wells Fargo & Co.
  • Name

    Laura Colar

    Title

    Director, Earned Media

    COMPANY

    Ferguson Advertising
  • Name

    Laura Condella

    Title

    Marketing Manager

    COMPANY

    Chicago Bears Football Club, Inc.
  • Name

    MAXWELL CULLEEN

    Title

     

    COMPANY

    Marketing Werks
  • Name

    Diane Curtis

    Title

    Senior Manager, Partnerships Brand Marketing

    COMPANY

    Capital One Services, Inc.
  • Name

    Peter Czmielewski

    Title

     

    COMPANY

    Ogilvy
  • Name

    Stefanie Daichendt

    Title

     

    COMPANY

    Blue Chip Marketing Worldwide
  • Name

    Elaine Delos Reyes

    Title

    Director of Fan Marketing & Research

    COMPANY

    Chicago Bears Football Club, Inc.
  • Name

    Casey DePalma

    Title

    Director, Digital Engagement & Public Relations

    COMPANY

    Unilever United States, Inc.
  • Name

    Elly Deutch Moody

    Title

    Digital Communications Manager

    COMPANY

    McDonald's Corporation
  • Name

    Ashley Dudzik

    Title

    Senior Manager, Brand

    COMPANY

    Morningstar, Inc.
  • Name

    Elizabeth Edmunds

    Title

    Associate Brand Manager

    COMPANY

    Del Taco, Inc.
  • Name

    Nicole Emerick

    Title

    Vice President, Director of Social Media and Influencer Marketing

    COMPANY

    FCB Chicago
  • Name

    Lanie Friedman

    Title

    Senior Director, Brand Communications

    COMPANY

    ConAgra Brands Inc.
  • Name

    Teresa Gaffney

    Title

    Director of Marketing

    COMPANY

    Children International
  • Name

    Tom Gavriluk

    Title

    Director, Titleist Digital Strategy

    COMPANY

    Acushnet Company
  • Name

    Elizabeth Gerber

    Title

    Senior Manager, Marketing

    COMPANY

    Coca-Cola North America
  • Name

    Amy Haas

    Title

    Senior Marketing Manager

    COMPANY

    Sunstar Americas Inc.
  • Name

    Morgan Hellwig

    Title

    Senior Account Executive

    COMPANY

    Marketing Werks
  • Name

    Mike Hiskett

    Title

    Senior Vice President, National Accounts and Marketing Analytics

    COMPANY

    Money Mailer
  • Name

    Krystin Hovanes

    Title

    Partner Lead

    COMPANY

    Google
  • Name

    La'Var Howell

    Title

    Communications

    COMPANY

    Cox Communications, Inc.
  • Name

    J. Mori Johnson

    Title

    Director, Large Practice Engagement

    COMPANY

    American Medical Association
  • Name

    Lindsay Kalbac

    Title

    Sales Director, Central

    COMPANY

    H Code Media
  • Name

    Scott Kane

    Title

    Marketing Sourcing

    COMPANY

    Uber Technologies, Inc.
  • Name

    Ben Kanter

    Title

     

    COMPANY

    Endeavor Global Marketing
  • Name

    Michael Kaufman

    Title

    Senior Vice President, Brand Activation Division

    COMPANY

    ANA
  • Name

    Eric Kelly

    Title

    Central Region Director, Sales and Partnerships

    COMPANY

    H Code Media
  • Name

    Camille Kennedy

    Title

    VP of Growth & Influencer

    COMPANY

    Veritas Communications
  • Name

    Andrea Kinloch

    Title

    Senior Vice President, Business Development

    COMPANY

    Fine Brothers Entertainment (FBE)
  • Name

    Kelly Leahy-Billing

    Title

    Assistant Brand Manager

    COMPANY

    Iovate Health Sciences International Inc.
  • Name

    Kelsey LeRose

    Title

    Senior Account Executive

    COMPANY

    Schafer Condon Carter
  • Name

    Michael Lory

    Title

    Brand Marketing

    COMPANY

    Discover Financial Services, Inc.
  • Name

    Emily Lyons

    Title

    Manager, Brand Engagement Communications

    COMPANY

    McDonald's USA, LLC
  • Name

    Anne Martin

    Title

     

    COMPANY

    Mondelez International, Inc.
  • Name

    Christine McDermott

    Title

    Vice President

    COMPANY

    Veritas Communications
  • Name

    Stephanie McHale

    Title

    Consultant

    COMPANY

    Ripple Street
  • Name

    Molly McKenna Jandrain

    Title

    Head of Communications Engagement

    COMPANY

    McDonald's USA, LLC
  • Name

    Rhiannon Miller

    Title

     

    COMPANY

    Morningstar, Inc.
  • Name

    Trevor Minor

    Title

    Sr. Brand Manager

    COMPANY

    Capital One Services, Inc.
  • Name

    Robin Moore

    Title

    Marketing Manager

    COMPANY

    United Wheels
  • Name

    Malcolm Neely

    Title

    Marketing Coordinator

    COMPANY

    Chicago Bears Football Club, Inc.
  • Name

    Bianca Nieves

    Title

    Director

    COMPANY

    Branded Entertainment Network
  • Name

    Lorena Nunez

    Title

    Associate Hispanic Multicultural Manager

    COMPANY

    Allstate Insurance Company
  • Name

    Brendan O'Brien

    Title

    RVP Business Development

    COMPANY

    Fine Brothers Entertainment (FBE)
  • Name

    Jessica Odenbach

    Title

    Manager, Global Social Media Strategy

    COMPANY

    McDonald's USA, LLC
  • Name

    Haley Oefinger

    Title

    Associate Director, Digital Strategy

    COMPANY

    The Marketing Arm
  • Name

    Gretchen Offenhauser

    Title

    Integrated Marketing Manager, Consumer Engagement

    COMPANY

    Danone North America
  • Name

    Shannon Paul

    Title

    VP, Branded Content and Social Engagement

    COMPANY

    Fifth Third Bank
  • Name

    Amrit Pawar

    Title

     

    COMPANY

    E & J Gallo Winery
  • Name

    Jessica Perout

    Title

    Public Relations & Brand Engagement Manager

    COMPANY

    McDonald's USA, LLC
  • Name

    Colleen Peters

    Title

    Brand Manager

    COMPANY

    Reynolds Consumer Products
  • Name

    Joe Piaskowy

    Title

    Digital Engagement Manager

    COMPANY

    McDonald's USA, LLC
  • Name

    Jeff Portugal

    Title

    VP of Global Partnerships

    COMPANY

    Endeavor Global Marketing
  • Name

    Devin Quinn

    Title

    Manager, Digital Strategy

    COMPANY

    Campari America
  • Name

    Jenny Quinn

    Title

    Digital Content Writer

    COMPANY

    U.S. Cellular Corporation
  • Name

    Annie Reyes

    Title

    Senior Director, Content and Production

    COMPANY

    ConAgra Brands Inc.
  • Name

    Leeza Rivkin

    Title

    Marketing Associate

    COMPANY

    Fullscreen
  • Name

    Paul Robinson

    Title

    Director, Brand Activation

    COMPANY

    ANA
  • Name

    Jody Rogers

    Title

    RVP Sales

    COMPANY

    Extreme Reach
  • Name

    Natalie Rosenthal

    Title

    Manager, Marketing

    COMPANY

    Mayo Clinic
  • Name

    Michael Sanders

    Title

    Vice President and Director, Agency, Media and Partner Management

    COMPANY

    BMO
  • Name

    Tim Schuller

    Title

    Social Marketing Manager

    COMPANY

    U.S. Cellular Corporation
  • Name

    Jaimie Selwa

    Title

    Senior Consultant, Social Media

    COMPANY

    Nationwide
  • Name

    Bijal Shah

    Title

    Associate Director, Social Media

    COMPANY

    Empower MediaMarketing Cincinnati
  • Name

    Lisa Singelyn

    Title

    Experienced Entertainment and Influencer Marketing Executive

    COMPANY

    The Marketing Arm
  • Name

    Dan Skinner

    Title

    Brand Communications Manager

    COMPANY

    Conagra Brands, Chicago
  • Name

    Bob Skwarek

    Title

    Senior Manager, PR, Content and Social Media

    COMPANY

    Formerly of TransUnion
  • Name

    Trent Stafford

    Title

    Public Relations and Brand Engagement Supervisor

    COMPANY

    McDonald's USA, LLC
  • Name

    Daniel Sykora

    Title

    Sales Associate

    COMPANY

    Viacom Ad Solutions
  • Name

    Mollie Toland

    Title

    Manager, MarCom, C&I

    COMPANY

    Knauf Insulation
  • Name

    Kathryn Torrey

    Title

    Brand Sponsorships & Experiential Marketing

    COMPANY

    Capital One Bank
  • Name

    Gregory Trani

    Title

    Director of Sales

    COMPANY

    Fine Brothers Entertainment (FBE)
  • Name

    Khandsuren Tuvshinjargal

    Title

    Specialist, Digital Marketing

    COMPANY

    Elkay Manufacturing Company
  • Name

    Jennifer Varela

    Title

    Senior Brand Manager

    COMPANY

    Reynolds Consumer Products
  • Name

    Molly Verette

    Title

    Senior Manager, Social Marketing and Consumer PR

    COMPANY

    Kohl's Department Stores
  • Name

    Kyle Wehr

    Title

    Marketing Executive

    COMPANY

    Ornua North America
  • Name

    Mary Katherine Woltz

    Title

    Director, Media

    COMPANY

    The Dannon Company, Inc.
  • Name

    Brandy Woolford

    Title

    Sr. Brand Publicity Specialist

    COMPANY

    Enterprise Holdings, Inc.
  • Name

    Lu Yarbrough III

    Title

    Associate Vice President, Enterprise Diverse Marketing

    COMPANY

    Nationwide
  • Name

    Amber Zent

    Title

    Partner and Social Media Strategist

    COMPANY

    Marcus Thomas LLC
  • Name

    Ashleigh Zysko

    Title

    Meijer, Dollar General & Family Dollar

    COMPANY

    Mondelez International, Inc.