Influencer Marketing Committee, Midwest Chapter


Committee Purpose
According to an April 2017 ANA study with PQ Media, total brand spending on influencer marketing was $81 billion in 2016 and is projected to reach $101 billion by 2020. Today’s consumers, particularly millennials, make decisions based on what friends, role models, and trusted sources recommend.  

The Influencer Marketing Committee provides a forum for ANA members to share case studies, new tools and technologies, address trending topics/regulations/challenges, and to network with the goal of elevating each member’s expertise and therefore their organization’s performance.

Committee Locations
Starting in Spring 2019, ANA will offer Influencer Marketing Committee meetings in the Midwest, primarily the Chicago market, while serving the Dallas market with quarterly meetings as well.  All meetings are free for ANA client-side and MSP Gold members to attend in-person or via webinar.  To join the Dallas or Midwest Committee, please contact Leah Marshall.

Co-Chairs
Ashley Dudzik, Senior Brand Manager, Morningstar

Opportunities For Involvement
If you would like to submit a brand case study for Committee presentation consideration, please contact Leah Marshall.    

 


 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Marketing Service Provider Membership. There are no costs to join or attend meetings.

Stay informed with ANA Brand Activation SmartBrief.  Check out summaries of what matters to you, written by expert editors in the key content pillars of brand activation: influencer, commerce, relationship, content, promotion, and experiential marketing. Sign up now!

name title company
David Anzini Assistant Brand Manager KitchenAid
Amy Belton Business Development Director Social Media Link
Bailey Bounds Digital Account Executive The Marketing Arm
Emma Buchholz Omnichannel Marketing Manager Turtle Wax, Inc.
Kelly Cagney Director, Global Brand Strategy & Marketing Communications Turtle Wax, Inc.
Laura Colar Associate Director, PR and Influencer Strategy Schafer / Condon / Carter
Diane Curtis Senior Manager, Partnerships Brand Marketing Capital One Services, Inc.
Casey DePalma Director, Digital Engagement & Public Relations Unilever United States, Inc.
Elly Deutch Moody Digital Communications Manager McDonald's Corporation
Ashley Dudzik Senior Brand Manager Morningstar, Inc.
Lanie Friedman Senior Director, Brand Communications ConAgra Brands Inc.
Jenny Heinrich SVP, Director, Influencer Marketing Edelman
Krystin Hovanes Partner Lead Google
Camille Kennedy VP of Growth & Influencer Veritas Communications
Kelly Leahy-Billing Assistant Brand Manager Iovate Health Sciences International Inc.
Emily Lyons Manager, Brand Engagement Communications McDonald's USA, LLC
Christine McDermott Vice President Veritas Communications
Stephanie McHale Consultant Ripple Street
Molly McKenna Jandrain Head of Communications Engagement McDonald's USA, LLC
Jim Napolitano Senior Vice President and Managing Director Organic, Inc.
Jessica Odenbach Manager, Global Social Media Strategy McDonald's USA, LLC
Haley Oefinger Associate Director, Digital Strategy The Marketing Arm
Jessica Perout Public Relations & Brand Engagement Manager McDonald's USA, LLC
Joe Piaskowy Digital Engagement Manager McDonald's USA, LLC
Jeff Portugal VP of Global Partnerships Endeavor Global Marketing
Annie Reyes Senior Director, Content and Production ConAgra Brands Inc.
Lisa Singelyn Experienced Entertainment and Influencer Marketing Executive The Marketing Arm
Dan Skinner Brand Communications Manager Conagra Brands, Chicago
Trent Stafford Public Relations and Brand Engagement Supervisor McDonald's USA, LLC
Daniel Sykora Sales Associate Viacom Ad Solutions
Mollie Toland MarCom Manager- C&I Knauf Insulation
Gregory Trani Director of Sales Fine Brothers Entertainment (FBE)
Molly Verette Senior Manager, Social Marketing and Consumer PR Kohl's Department Stores
Brandy Woolford Sr. Brand Publicity Specialist Enterprise Holdings, Inc.
Amber Zent Partner and Social Media Strategist Marcus Thomas LLC
  • Name

    David Anzini

    Title

    Assistant Brand Manager

    COMPANY

    KitchenAid
  • Name

    Amy Belton

    Title

    Business Development Director

    COMPANY

    Social Media Link
  • Name

    Bailey Bounds

    Title

    Digital Account Executive

    COMPANY

    The Marketing Arm
  • Name

    Emma Buchholz

    Title

    Omnichannel Marketing Manager

    COMPANY

    Turtle Wax, Inc.
  • Name

    Kelly Cagney

    Title

    Director, Global Brand Strategy & Marketing Communications

    COMPANY

    Turtle Wax, Inc.
  • Name

    Laura Colar

    Title

    Associate Director, PR and Influencer Strategy

    COMPANY

    Schafer / Condon / Carter
  • Name

    Diane Curtis

    Title

    Senior Manager, Partnerships Brand Marketing

    COMPANY

    Capital One Services, Inc.
  • Name

    Casey DePalma

    Title

    Director, Digital Engagement & Public Relations

    COMPANY

    Unilever United States, Inc.
  • Name

    Elly Deutch Moody

    Title

    Digital Communications Manager

    COMPANY

    McDonald's Corporation
  • Name

    Ashley Dudzik

    Title

    Senior Brand Manager

    COMPANY

    Morningstar, Inc.
  • Name

    Lanie Friedman

    Title

    Senior Director, Brand Communications

    COMPANY

    ConAgra Brands Inc.
  • Name

    Jenny Heinrich

    Title

    SVP, Director, Influencer Marketing

    COMPANY

    Edelman
  • Name

    Krystin Hovanes

    Title

    Partner Lead

    COMPANY

    Google
  • Name

    Camille Kennedy

    Title

    VP of Growth & Influencer

    COMPANY

    Veritas Communications
  • Name

    Kelly Leahy-Billing

    Title

    Assistant Brand Manager

    COMPANY

    Iovate Health Sciences International Inc.
  • Name

    Emily Lyons

    Title

    Manager, Brand Engagement Communications

    COMPANY

    McDonald's USA, LLC
  • Name

    Christine McDermott

    Title

    Vice President

    COMPANY

    Veritas Communications
  • Name

    Stephanie McHale

    Title

    Consultant

    COMPANY

    Ripple Street
  • Name

    Molly McKenna Jandrain

    Title

    Head of Communications Engagement

    COMPANY

    McDonald's USA, LLC
  • Name

    Jim Napolitano

    Title

    Senior Vice President and Managing Director

    COMPANY

    Organic, Inc.
  • Name

    Jessica Odenbach

    Title

    Manager, Global Social Media Strategy

    COMPANY

    McDonald's USA, LLC
  • Name

    Haley Oefinger

    Title

    Associate Director, Digital Strategy

    COMPANY

    The Marketing Arm
  • Name

    Jessica Perout

    Title

    Public Relations & Brand Engagement Manager

    COMPANY

    McDonald's USA, LLC
  • Name

    Joe Piaskowy

    Title

    Digital Engagement Manager

    COMPANY

    McDonald's USA, LLC
  • Name

    Jeff Portugal

    Title

    VP of Global Partnerships

    COMPANY

    Endeavor Global Marketing
  • Name

    Annie Reyes

    Title

    Senior Director, Content and Production

    COMPANY

    ConAgra Brands Inc.
  • Name

    Lisa Singelyn

    Title

    Experienced Entertainment and Influencer Marketing Executive

    COMPANY

    The Marketing Arm
  • Name

    Dan Skinner

    Title

    Brand Communications Manager

    COMPANY

    Conagra Brands, Chicago
  • Name

    Trent Stafford

    Title

    Public Relations and Brand Engagement Supervisor

    COMPANY

    McDonald's USA, LLC
  • Name

    Daniel Sykora

    Title

    Sales Associate

    COMPANY

    Viacom Ad Solutions
  • Name

    Mollie Toland

    Title

    MarCom Manager- C&I

    COMPANY

    Knauf Insulation
  • Name

    Gregory Trani

    Title

    Director of Sales

    COMPANY

    Fine Brothers Entertainment (FBE)
  • Name

    Molly Verette

    Title

    Senior Manager, Social Marketing and Consumer PR

    COMPANY

    Kohl's Department Stores
  • Name

    Brandy Woolford

    Title

    Sr. Brand Publicity Specialist

    COMPANY

    Enterprise Holdings, Inc.
  • Name

    Amber Zent

    Title

    Partner and Social Media Strategist

    COMPANY

    Marcus Thomas LLC