Digital & Social

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I. TikTok influencers: A Winning Ingredient for DiGiorno (11:30 - 12:15 p.m. ET)
Nestle’s DiGiorno frozen pizza has had incredible success reaching consumers across social and digital with engaging content, but the brand wanted to further increase relevance among a younger target consumer. Learn how DiGiorno, along with Reach Agency, enlisted Kyle Exum (7M+ Followers on TikTok) to create an original audio and accompanying video to show the awesomeness that goes down when DiGiorno Rising Crust Pizza comes out of the oven. Seven other creators used Kyle’s original audio in their own renditions to showcase how DiGiorno makes their homes the life of the party. By creating a unique and catchy song for the campaign, DiGiorno was able to show up authentically on TikTok and generate a positive response from the TikTok community. Hear how DiGiorno drove a 3.6% boost in brand awareness and a 6.8% improvement in consumer attitudes with this creative TikTok campaign.

Kim Holowiak, Brand Manager, Nestle DiGiorno 
Gabe Gordon, CEO, Reach Agency

II. Make Every Customer Interaction Count in the Digital Experience Funnel (12:15 - 1:00 p.m. ET)
Every touchpoint is a chance to impact the customer. In this session, learn the core pillars of customer interaction in the phygital space and the road to an exceptional customer experience. B2C retail case studies will cover content marketing, leveraging customer insights, innovations in digital storefronts, AR/VR augmentations to engage and build customer relationships, and more.

Nicole BohoradCX Advisory Director, SAP

Nicole Bohorad is a Global CX expert with more than 25 years' experience in customer-facing, corporate leadership roles for major brands. Nicole has lead omnichannel digital marketing, customer experience, engagement, content, media, customer data and personalization for key brands in the U.S. and globally, such as Rite Aid, Under Armour and Capital One. 
She spent 13 years at the National Basketball Association & ESPN, expanding sports’ footprints in partnership with major global brands. Nicole is also the creator of the official lacrosse emoji on global digital messaging platforms. 

Zev Krauss, CX Advisory Director, SAP

Zev Krauss is a consumer-centric CX advisor, with 15+ years of experience creating best in class digital marketing and commerce experiences, that enhance the consumer’s path to purchase in order to drive business growth for major global brands. Zev has led omnichannel commerce, digital and business programs for globally recognizable brands such as Calvin Klein/ PVH and Frederic Fekkai. He resides in Brooklyn with his family and holds a bachelor’s of business administration degree from the Baruch University in New York City.