Digital & Social

This event is over.

I. Breakfast & Registration (9:30-10am) | IN-PERSON ONLY

II. Announcements & Introductions (10-10:15am) | IN-PERSON AND VIRTUAL

III. Sonesta Uses Self-Aware Campaign to Elevate Brand Recognition (10:15-10:55am) | IN-PERSON
Sonesta spotlights its first brand awareness effort to build name recognition after a period of unprecedented growth as the brand quickly became the eighth largest hotel company in the U.S. The problem? No one knew their name. Sonesta’s trailblazing "Famous Yet Nameless” campaign features actress Judy Greer, who stars as herself and pokes fun at her status as “the lady from that thing” while experiencing the hotel’s exceptional amenities and helpful staff. In partnership with Greer, you’ll learn how Sonesta is one step closer to being “Nameless No More” and deliver for its guests just as Judy describes: “What people truly remember is an excellent performance.”

Max Buccini, Global Brand Lead, Sonesta Hotels

Gina Uttaro
, Director, Social Media & Content, Sonesta Hotels

IV. Around the World with 80 Creators (10:55-11:35am) | IN-PERSON AND VIRTUAL
The Halal Guys are world-famous for pioneering American halal food. For the launch of the brand's first-ever meatless gyro, they wanted to go big. Join Megumi Robinson, Vice President of Belle Communication on how they launched a creator-fueled campaign across 26 cities in only 4 weeks. This session will cover everything from how the team handled creator selection and earned media/PR coverage to driving global awareness and demand.

Megumi Robinson, Vice President, Belle Communication

Megumi leads Belle Communication’s services team to produce creative, relevant and authentic campaigns for clients. Her vast network of media and influencer relationships, crisis experience and roots in Columbus, tourism and F&B empowers her with an insightful, big picture view of communication across new and traditional media. Megumi has been named to Ragan’s Top Women in Communications, Destinations International 30 Under 30, Leadership Columbus' Class of 2016 and is an active member of PRSA Travel and Tourism Section, the Society of American Travel Writers, Midwest Travel Journalist Association and locally, sits on the board for DRAC, Walk with a Doc and ROX (Ruling Our eXperiences).

V. Break (11:35-11:45am) | IN-PERSON AND VIRTUAL

VI. How Marketers Are Using ChatGPT Across Digital & Social (11:45-12:25pm) | IN-PERSON AND VIRTUAL
ChatGPT and generative AI are rapidly changing the world of marketing, with implications for ideation, content creation, research, A/B testing, lead generation, SEO, and many more disciplines.

This session will cover:

  • How can you use generative AI to be more productive?
  • How does Microsoft launch of Bing with ChatGPT help marketers?
  • How might Google’s Bard chatbot impact your search engine results?
  • What else do marketers need to know?

Jeremy Goldman, Director, Marketing & Commerce Briefings, Insider Intelligence

For more than two decades, futurist Jeremy Goldman has been helping companies leverage emerging digital platforms to make money—lots of it. At Insider Intelligence, he leads a team of analysts covering marketing, advertising, retail, and e-commerce for Insider Intelligence. He’s also the author of two books, a longtime Inc. columnist, and host of the FUTUREPROOF. podcast.

VII. Lunch (12:25pm-1:30pm) | IN-PERSON ONLY