Inclusive Gender Representation Committee Meeting

The Inclusive Gender Representation Committee meets virtually once per quarter for 90 minutes in a structured, discussion-based format. Sessions include expert perspectives, peer case studies, and working discussions designed to be directly applicable to members’ day-to-day responsibilities.

This committee will also support ANA Inclusive Marketing Practice and industry events, including the ANA Multicultural and Inclusive Marketing Conference, which will be held in Los Angeles, CA from November 9-11^, 2026,  by contributing insights, case studies, and subject matter expertise related to inclusive and effective gender representation in marketing.

Agenda: ( ~1 hour, 30 minutes)

Welcome / Icebreaker/ May meeting recap

A word from our co-chair

Laura Knebusch, SVP, CPG Marketing and CX, Georgia Pacific Corporation, LLC

Inclusive Gender Representation Case Study: Logitiech

Grace Lokako, Logitech Senior Product Marketing Specialist and Lead of the Women Who Master Initiative

Amy Slotnick, Senior Vice President, Passion Point Collective

The GEM Awards celebrates and amplifies the great work of marketers who have integrated gender inclusive representation of women or girls into their marketing strategies and been recognized by the GEM Awards program.

Hear about the "Women Who Master" campaign and case study from GEM Award-winning marketer, Logitech, and their agency, Passion Point Collective. Learn about their challenges, strategy, insights, and outcomes from leveraging accurate portrayals of women as a growth multiplier for their business.

Knowledge Partner Insights: SeeMe Index

“Lessons from Cannes: How Inclusive Marketing is Driving Business Growth”

Asha Shivaji, CEO and Co-Founder and Jason R. Klein, COO and Co-Founder

Cannes Lions 2026 made one thing clear: inclusion is no longer simply a brand value, but a growth strategy. Across creator marketing, brand building, and AI-powered marketing tools, the industry’s most forward-thinking marketers are rethinking how representation can drive relevance, creative effectiveness, and stronger business outcomes.

In this session, SeeMe Index will share key insights and trends emerging from Cannes, exploring how brands can move beyond surface-level diversity efforts to build campaigns that more authentically reflect their audiences. Attendees will gain practical takeaways on how inclusive representation can strengthen creator partnerships, improve marketing performance, and create competitive advantage.

Knowledge Partner Insights: Better Life Labs / New America

“Do Gender, Work, Family, and Care Appear on Screen as In Life?”

Vicki Shabo, Senior Fellow for Gender Equity, Paid Leave & Care Policy and Strategy, Better Life Lab / New America

The Re-Scripting Gender, Work, Family, and Care initiative works at the intersection of policy, research, and narrative to help creatives shape authentic and engaging depictions of how working people and families manage jobs, finances, family responsibilities, and care – and how gender roles appear in these realms. In this presentation, we will share U.S. realities, how on-screen depictions often miss the mark, and how creative content that better reflects reality is a driver for consumer engagement.

Knowledge Partner Insights: Ipsos

Title:  Representation That Performs: How to Turn Attention into Sales

Good representation isn't just the right thing to do – it's a massive growth driver. Join Laura Dranschak, Senior Vice President at Ipsos, as she unpacks exclusive category-level insights on how modern female portrayals impact the bottom line. Powered by GEM® scores and deep attention metrics, this session reveals the hidden gaps in current marketing, highlights standout industry best practices, and delivers a precise roadmap to elevate your creative impact.

Upcoming Opportunities/Final Thoughts