Inclusive Gender Representation Committee

The Inclusive Gender Representation Committee is for client-side marketers across industries and media service providers who influence strategy, insights, creative development, and brand communications. Those interested in learning how modern, accurate portrayals of gender can improve marketing effectiveness and brand relevance are encouraged to participate. Professionals at any level who want to move beyond outdated stereotypes and reflect today’s consumers in their work will find this committee valuable.

As gender roles, identities, and expectations evolve, many brands are working to ensure their advertising reflects who people actually are, and how they live, work, and relate today. This committee provides a forum for learning, peer exchange, and practical discussion focused on portraying men and women in ways that are authentic, respectful, and culturally current. Conversations center on helping marketers create work that resonates more deeply, builds trust, and drives stronger business outcomes through more accurate and meaningful representation.

The Inclusive Gender Representation Committee meets virtually once per quarter for 90 minutes in a structured, discussion-based format. Sessions include expert perspectives, peer case studies, and working discussions designed to be directly applicable to members’ day-to-day responsibilities.

This committee will also support the ANA Inclusive Marketing Practice and industry events, including the 2026 ANA Multicultural and Inclusive Marketing Conference, which will be held in Los Angeles, Calif., November 9–11, by contributing insights, case studies, and subject matter expertise related to inclusive and effective gender representation in marketing.

• Co-Chair: Laura Knebusch, SVP, CPG Marketing and CX

Contact the ANA staff managing the Inclusive Gender Representation Committee:

• Yatisha Forde, VP, Insights and Thought Leadership

Discussion Topics:

The Inclusive Gender Representation Committee is open to to all client-side marketer and solutions provider members.

Request to Join

Resources

• The ANA Inclusive Marketing Practice
• Awards
  • 2026 ANA Multicultural and Inclusive Marketing Conference
  • ANA Multicultural and Inclusive Marketing Excellence Awards and Case Studies
  • ANA GEM® Awards
• Webinars
  • Strive for More 2.0: Portrayal Tips and Creative Techniques to Increase Media Value and Sales
  • What Makes a GEM Award-Winning Campaign? Arc Worldwide and Unilever’s Keys to Success
  • What Makes A GEM Award-Winning Campaign? Intuit’s Keys to Success
  • What Makes a GEM Award-Winning Campaign? Care’s Keys to Success

Thought Leadership

• Strive for More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers
  Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.
• Strive for More 2.0 Industry Learnings
  Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes.
• Missing the Modern Male in Ads
  SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
• 2025 Super Bowl GEM Report
  SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
• 2024 GEMLift Study
  In this report, Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls, SeeHer highlights the value that brands have been capturing over the last five years by investing in gender equality in their advertising campaigns.
• Her Health Best Practice Guide
  SeeHer, noticing the lack of resources for this prevalent communications issue, created a guide of the best practices for representing women in healthcare advertising.
• Global Perceptions of Progress on Gender Equality
  The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.