Inclusive Gender Representation Committee Meeting

This event is over.


The Inclusive Gender Representation Committee meets virtually once per quarter for 90 minutes in a structured, discussion-based format. Sessions include expert perspectives, peer case studies, and working discussions designed to be directly applicable to members’ day-to-day responsibilities.

This committee will also support ANA Inclusive Marketing Practice and industry events, including the ANA Multicultural and Inclusive Marketing Conference, which will be held in Los Angeles, CA from November 9-11, 2026,  by contributing insights, case studies, and subject matter expertise related to inclusive and effective gender representation in marketing.

May 7th, 1pm – Agenda (~1 hour, 15 minutes)

  • Welcome/Introductions
    Kick off with a quick connect as we bring together marketers committed to driving growth through more gender inclusive, effective brand storytelling.
  • Committee Overview
    What does gender inclusion really mean for modern marketing and why should it be a priority for your brand right now? We’ll break down how inclusive marketing fuels brand relevance, drives measurable business impact, and unlocks new revenue opportunities, plus how to quantify and scale it within your organization.
  • Laura Knebusch, SVP CPG Marketing & CX, Georgia-Pacific
    A Word From Our Co-chair/ Case Study:
    Hear from our inaugural co-chair on how to operationalize gender inclusion across marketing functions, from strategy to execution. Laura will share how Georgia-Pacific has embedded gender inclusive practices into their marketing ecosystem and the tangible business results their brands are seeing.
  • Gary Getto, President ABX
    Knowledge Partner Insights: Advertising Benchmark Index - 2026 Female Inclusion In Advertising Trends and Creative Effectiveness: (Download the Presentation)
    Get an inside look at the latest data shaping inclusive marketing. As co-creator of GEM (Gender Equality Measure), Gary will unpack what today’s highest-performing ads are doing differently—revealing actionable insights on representation, creative effectiveness, and how inclusive storytelling drives stronger ROI.
  • Christine Guilfoyle, Group EVP, ANA Inclusive Marketing Practice
    Gender Inclusivity Inspiration and Activation:
    Women’s History Month may be over, but the opportunity to connect with and convert female audiences is always on. Discover standout campaigns that authentically portray women as empowered decision-makers and role models—and learn how to translate these insights into marketing that drives sustained engagement and business growth.
  • Upcoming Opportunities
    Preview ways to stay involved, access new insights, and continue building marketing strategies that deliver both relevance and commercial impact.