Creator & Influencer Marketing Committee Meeting
when
Start: Tuesday, November 3, 2026 at 11:00am
End: Tuesday, November 3, 2026 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend Virtually | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Nonmember N/A | ||||
This event is virtual only and no in-person option is available.
Announcements & Introductions (11:00am-11:10am ET)
Interactive Member Discussion: How to Leverage Creators for Social Search (11:10am-11:30am ET)
In this session, learn 5 easy steps you can take today to structure influencer campaigns to drive search visibility. You’ll also hear how brands can use AI to scale high performing creator content across social channels.
Speaker:
- Mackenzie Moore, Influencer Marketing Manager, NP Digital
Session 1: How Maruchan Turned Creator Content into Gen Z Obsession (11:30am-12:15pm ET)
The launch of Saucy Noods stir-fry style noodle required a strategy built for the moments Gen Z actually lives in: late-night cravings, dorm life, and study breaks. For an 18-24 year old audience on TikTok, the distinction between being served an ad and discovering a find is everything. Hear how Maruchan partnered with Later to generate buzz and social proof for Saucy Noods, positioning it as a canvas for creativity and an invitation for Gen Z to experiment, customize, and make every bowl their own. Learn how they sourced mega and macro creators, crafted platform-native content, and walk away with practical strategies for turning creator partnerships into scalable, commerce-driving campaigns.
Session 2: (12:15pm-1pm ET)
Webinar information, if available, will be provided to registrants only.