Influencer Marketing
when
Start: Thursday, June 22, 2023 at 11:00am
End: Thursday, June 22, 2023 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Webinar | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Individual N/A | Nonmember N/A | |||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Individual N/A | Nonmember N/A | |||
HOUSEKEEPING & INTRODUCTIONS (11:00 a.m. ET)
MEMBER ROUNDTABLE & BREAKOUT DISCUSSIONS (11:05 – 11:30 a.m.)
I. How Ford Flipped The Script & Teamed Up with Gabrielle Union To Reach Urban-Dwelling Drivers (11:30 - 12:15 p.m. ET)
Ford was looking to attract a younger, more urban, diverse customer. They were also looking to create a new compact truck segment in North America anchored on affordability and versatility. Enter the Ford Maverick: "The Truck You Didn't Know You Needed." Since its launch last year, Maverick has been a major success story. In a business environment where every marketing dollar needs to count, focusing on the audiences Ford most wanted to attract – women, African Americans, Hispanics and younger millennials – was paramount. The Maverick story epitomizes Ford's ambition to reach those audiences in their digital channels of choice with authentic messages that resonate. Results speak for themselves as 76 percent of Maverick buyers are new to Ford. Learn how Ford accomplished this through their partnership with Gabrielle Union, activating on social and leaning heavily on TikTok.
Speaker:
Kellee Montgomery, Head of Global Media Partnerships, Ford Motor Company
II. Session 2 (12:15 - 1:00 p.m. ET)
Speakers:
TBA
Webinar information, if available, will be provided to registrants only.