In-House Agency

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I. WELCOME (11:00 – 11:10am ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:10 – 11:30am ET)
We'll break into multiple virtual small groups for these discussions. Engage your fellow committee members in open discussion around evolving issues and current challenges. Come prepared to share! This is your opportunity to ask questions!

III. IN-HOUSE: WHERE CREATIVITY CAN THRIVE, EVEN IN LOCKDOWN (11:30am – 12:10pm ET)
When this speaker first moved to an in-house agency, some of her colleagues doubted the decision and told her 'in-house is where creatives go to die.' Now a decade and pandemic later, we're all proving that big ideas can come from within. Join for a discussion about bringing creative thinking in-house and keeping those wild minds connected and inspired, even while WFH.

Speaker:
Teresa Sausville, ‎Executive Creative Director - ‎Nestlé Purina North America

IV. BREAK (12:10 – 12:20pm ET)

V. UPDATE ON NOVO NORDISK INC'S STUDIO AGENCY MODEL (12:20 – 1:00pm ET)
Novo Nordisk Inc. launched their studio agency program in 2019. In this session, they will share their in-house agency model evolution over the past 2 years and how they are applying their learnings toward future growth.

Speaker:
Marilyn Simeon, Director, Studio Agencies, Marketing Ops – Novo Nordisk Inc.