In-House Agency

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. TAKING IN-HOUSE VIRTUAL: TALENT VS. LOCATION (10:00 – 11:15AM)
In-house agencies vary in terms of services offered, billing models, and even where they sit in an organization. Add to this list another variation: whether in-house creatives even come to work in the same location. This session will explore PwC's 'virtual agency' model, which sees 100+ people working from home, co-working spaces, and (gasp) even from the office. We'll have an extended conversation afterward about what works for your organization and tips to share with other members.

Speaker:
Jack Teuber, Creative Leader – PwC and Co-Chair, ANA In-House Agency Committee

II. CONNECTING TECHNOLOGY WITH CREATIVE (11:30AM – 12:30PM)
The tools to deliver your technical and creative ideas have never been more varied and powerful - the ways in which they can come together could generate many millions of different 'looks'. Finding creative applications for technologies is rewarding and challenging. In this session we'll cover lessons learned working in research and development, sharing the fruits of 'experiments' with others, in three different industries. No matter what client you serve, or what audience you're trying to reach, the applied principles remain the same.

Speaker:
Andy Hunt, Manager, Digital Innovation Lab – The Hershey Company

LUNCH (12:30 – 1:15PM)

III. FAST, AGILE, AND SCALABLE – LIVING UP TO THE IN-HOUSE PROMISE (1:15 – 2:15PM)
Not an in-house agency or a network agency mash-up, Spark44 is a joint venture agency with Jaguar Land Rover and works hard to bring the best of both worlds to clients. From this unique standpoint, they'll share what they've learned from years of experience flexing teams to match the changing demands of clients in locations as diverse as New York, New Zealand, London, Amsterdam, and Birmingham U.K. Hint: All the new and exciting technology, systems and processes in the world will fail if you don't get the culture right and keep getting the culture right"

Speaker:
Ahmed Hasan, Head of Digital Marketing Spark44 (Jaguar Land Rover)