In-House Agency Committee Meeting, hosted by Caterpillar
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I. NETWORKING BREAKFAST (9:30 – 10:00a.m. CT)
II. WELCOME REMARKS AND INTRODUCTIONS (10:00 – 10:20a.m. CT)
III. GET TO KNOW IRONWORKS, CATERPILLAR’S IN-HOUSE AGENCY (10:20 – 10:55a.m. CT)
Our hosts, Caterpillar, will start the day with an overview of Ironworks, the creative engine behind the world’s toughest brand. With a mission to be a strategic marketing and creative advantage for the enterprise, learn how Ironworks has become an essential partner with a shared purpose to inspire and ignite demand for the brand though the delivery of holistic, data-driven creative solutions.
Speakers:
Carrie Wallendal, Director, Globlal Marketing & Brand, Ironworks – Caterpillar, Inc.
Troy Johnson, Creative Director, Ironworks – Caterpillar, Inc.
IV. DEVELOPING THE NEXT GENERATION OF IN-HOUSE CREATIVE LEADERS AT MOLSON COORS’ VOLT STUDIOS (10:55 – 11:30a.m. CT) (Download the Presentation)
Rory McClenaghan, founding leader of VOLT, Molson Coors' in-house agency, was the first employee through the doors. He named the agency, established its culture and developed the core practices that have made it successful. He led VOLT to winning numerous industry awards, including ANA In-House Agency of the Year, One Show and Effies in non-in-house agency categories. As a founding leader of an accomplished in-house agency, Rory understands what it takes to cultivate great in-house leaders. Here, he will talk about the leadership tracks he’s built within Molson Coors to develop a new generation of creative leadership.
Speaker:
Rory McClenaghan, Group Strategy Director – Molson Coors
V. BREAK (11:30 – 11:50a.m. CT)
VI. COLOR OUTSIDE THE BRAND LINES: GETTING COMFORTABLE, BEING UNCOMFORTABLE
(11:50a.m. – 12:25p.m. CT) (Download the Presentation)
Strong creative work is rooted in curiosity and the freedom to explore. But those things aren’t always a given in a corporate environment. Find out what happened when this in-house agency stepped outside its day-to-day work to think differently and discard all rules or restraints. What emerged was fresh energy, closer team connections and a reminder of what’s possible when creatives are given space to play. Join us for this conversation where we discuss how we practice keeping our 'edge' so we can bring a boundary-pushing mindset and develop inspiring work that stands out in a sea of sameness.
Speaker:
Marisa Merkl, Head of Video, Creative Studio – Advocate Health
Brent Taylor, Head of Creative, Creative Studio – Advocate Health
VII. UNLEASH THE CREATIVE WITHIN (12:25 – 1:00p.m. CT) (Download the Presentation)
There’s a creative in all of us—yes, ALL of us. Creativity shows up in so many different ways, helping us discover solutions to simple or complex problems. It can even push us to live life to the fullest. We need to know how to pay attention when creativity comes calling and have the guts to act on it. Learning to cultivate and be in tune with your creativity can transform the way you work and the work you put out into the world. It’s one proven way to set yourself, and your in-house team, apart from everyone else. Learn how you can be more inspired by the big—and small—things in your life. It’s time for the creative within to thrive in-house and out in the world.
Speaker:
Andy Karol, Senior Copywriter – Dexcom
VIII.NETWORKING LUNCH (1:00 – 2:00p.m. CT)