Committees | Events & Webinars | In-House Agency | ANA

In-House Agency

This event is over.


I. WELCOME (11:00 – 11:10AM ET)

II. MEMBER ROUNDTABLE DISCUSSION: PARTNERING WITH EXTERNAL AGENCIES (11:10 – 11:40AM ET)
As in-house agencies expand their capabilities, many still seek support from an external agency partner. This partner may be called on to handle additional work when bandwidth issues arise, while others are included in the original scope of work to supplement skills not found in-house. In this roundtable discussion, learn how your peers leverage external agencies, and hear their advice on how to develop a strong partnership that improves the quality of your content and increases your overall output.

Engage your fellow committee members in open discussion around evolving issues and current challenges. Come prepared to share! This is your opportunity to ask questions!

Moderators:
Charissa Messer, In-House Agency Executive – Bank of America and In-House Agency Committee Co-Chair
Jack Teuber, Director, Creative Leader – PwC and In-House Agency Committee Co-Chair

III. INTUIT MAILCHIMP: GET TO KNOW WINK CREATIVE (11:40AM – 12:15PM)
Wink Creative is Mailchimp’s award-winning in-house creative team, and is the secret sauce behind its delightful, absurdist brand. Katie Potochney, ECD and Head of Wink Creative, will share a peek behind the scenes of Wink, from the team’s remit, structure and values, to the ways they’ve built trust and delivered value to the business—without sacrificing creativity. 

Speaker:
Katie Potochney, Executive Creative Director – Intuit MailChimp (Wink Creative)

IV. BREAK (12:15 – 12:25PM ET)

V. CROWDSTRIKE: SECURING THE SUPER BOWL (12:25 – 1:00PM ET)
CrowdStrike made their presence known at the Super Bowl with the launch of the “Protection that Powers You” campaign. Created by their multi-faceted in-house team, the campaign reached over 100 million viewers, illustrating the innovation of CrowdStrike’s cybersecurity software. Hear from the in-house team that brought this campaign to life, and how they worked collaboratively on CrowdStrike’s first big game spot.

Speakers:
Jessica Meyers, VP Brand – CrowdStrike
Molly Thornton, Director, Brand Strategy – CrowdStrike