In-House Agency

I. NETWORKING BREAKFAST (9:00 – 9:30a.m. ET)

II. WELCOME AND INTRODUCTIONS (9:30 – 9:50a.m. ET)

III. MEMBER ROUNDTABLE DISCUSSION: LESSONS LEARNED IN 2023, OPPORTUNITIES IN 2024 (9:50 – 10:25a.m. ET)
In our last committee meeting of 2023, share your achievements in 2023, and prospects for 2024. How will your in-house agency pivot in the new year? What new capabilities or opportunities will you be exploring to grow your team? Engage your fellow committee members in a reflective discussion. 

Moderators:
Charissa Messer, In-House Agency Executive – Bank of America and In-House Agency Committee Co-Chair
Jack Teuber, Director, Creative Leader – PwC and In-House Agency Committee Co-Chair

IV. TRUTH INITIATIVE: QUITTERS (10:25 – 11:00a.m. ET)
Truth Initiative is a nonprofit tobacco control organization dedicated to achieving a culture where all youth and young adults reject tobacco. After years of fighting against cigarette use, Truth took aim at a new enemy, the vape. To help young people see a way out of vaping, the in-house team at Truth created “Quitters,” a powerful video series providing authentic, unfiltered portrayals of young people quitting and the positive impact it has had on their mental health. The result is a 2-time category winner at the 2023 ANA In-House Excellence Awards.  

Speakers:
RG Logan, Senior Vice President, Brand Marketing – Truth Initiative
John Szalay, Vice President, Creative Director, Marketing – Truth Initiative

V. BREAK (11:00 – 11:15a.m. ET)

VI. PRUDENTIAL: CURTAIN UP BROADWAY FESTIVAL (11:15 – 11:50a.m. ET)
Broadway lovers across the globe congregate in Times Square for the Curtain Up Broadway Festival, a celebration of New York City’s vibrant live theater scene. Prudential, the title sponsor of the event since its 2021 inception, painted Times Square Prudential Blue with activations across Broadway’s most iconic theaters and attractions. Discover the business integration strategy into Curtain Up and how Prudential activated across print, digital, video, and experiential channels.  

Speaker:
Joe Volpicelli, Vice President, Head of Creative – Prudential

VII. TALENT PARTNERSHIP ADVISORS: FINDING THE MOST AUTHENTIC CELEBRITY PARTNER FOR YOUR BRAND (11:50a.m. – 12:25p.m. ET)
As in-house agencies add capabilities and expertise to their practices, they become the natural hub for clients asking about celebrity partnerships for their brands. TPA (Talent Partnership Advisors) will provide best practices in (1) sourcing and negotiating talent for projects of any size and (2) in working among all brand/agency constituencies to ensure the brand receives what it needs, with efficiencies. Founder Keith Gelman will take you from beginning to end of these successful partnerships. To kick off the conversation, TPA will start with the basic question: what is the difference between celebrity talent and influencers?  

Speaker:
Keith Gelman, Founder – Talent Partnership Advisors

VIII. MNTN: ANA STRATEGIC PARTNER (12:25 – 1:00p.m. ET)
Our meeting will conclude with a presentation by ANA strategic partner, MNTN, on how in-house agencies can leverage creative video campaigns in direct-response connected TV advertising.

Speakers:
Matt Collins, Director of Product Marketing – MNTN
Additional speakers to be announced soon.

IX. NETWORKING LUNCH (1:00 – 2:00p.m. ET)