ANA Legal Affairs Committee: May 2023

WELCOME AND INTRODUCTIONS (2:00 - 2:05 pm)

STAY IN COMPLIANCE WITHOUT LOSING YOUR EDGE (2:05 - 3:00 pm)
Every year, new trends, technologies and threats profoundly impact the business landscape. This year's top advertising and marketing issues are largely focused on one theme: Protection. Marketers must be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers are protected from dark patterns, privacy breaches, false claims and other unscrupulous marketing practices.

Topics and speakers:

Sustainability Marketing
A discussion of the latest legal developments related to environmental advertising claims, including general environmental benefit claims and aspirational claims, as well as key takeaways from the FTC Green Guides, the NAD, and the courts

Alexa Meera Singh, Associate, Davis+Gilbert LLP

Preparing for New Privacy Laws and Expanded Enforcement in California, Colorado, and Connecticut
An overview of the new privacy requirements going into effect on July 1 in California, Colorado, and Connecticut, and how to prepare for them

Zachary Klein, Associate, Davis+Gilbert LLP

Influencers, Endorsements and Consumer Reviews
Key considerations and best practices that marketers should be mindful of when engaging influencers and soliciting endorsements/testimonials in light of recent FTC actions and potential bans on TikTok.

Jordan Thompson, Associate, Davis+Gilbert LLP

Navigating Recent Updates in the Student-Athlete Name, Image, and Likeness Landscape
A look at recent changes in the world of student athlete name, image, and likeness, including updates from the NCAA, and state legislatures, plus an exploration of potential impact on advertising and marketing compliance and risk management.

Andrew Richman, Associate, Davis+Gilbert LLP