Marketing Futures

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WELCOME (11:00AM – 11:05AM EST)

The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.

I. FUTURES IDEATION SESSION (11:05AM - 11:30AM)

Join Committee Chair Shiva Mirhosseini, SVP of Digital and Customer Experience at Aetna, and Mike Berberich, Senior Director of Marketing Futures, as they discuss several key issues facing marketers in the wake of the COVID-19 pandemic, including:

  • Data Privacy
  • Digital Personalization at Home
  • End-to-End Brand Management

Speaker:

Shiva Mirhosseini
VP of Digital and Customer Experience
Aetna

II. BRAVE NEW NORMAL: CREATIVE TRENDS 2021 (11:30AM – 12:05PM)

Despite its challenges, 2020 provided marketers and agencies an opportunity to reset and shift the paradigm of business and brand building. dentsu, a renowned global agency that works with 85 of the world's top 100 advertisers, created a study entitled "Brave New Normal," which presents new imagination for growing businesses in the years to come – reframing the potential for brands and encouraging them to embrace a new creative canvas to delight, connect, inspire, and empower their customers. Dave Meeker and Patricia McDonald of dentsu creative will share the five key emerging trends marketers need to prepare for in the new normal.

Speakers:

Dave Meeker
Head of Design & Innovation, Americas
dentsu international

Patricia McDonald
Global Head of Strategy and Transformation
dentsu creative

III. CAMERA TO CLOUD: THE FUTURE OF VIDEO PRODUCTION (12:05 - 12:40)

Frame.io is a company with a mission to streamline the editorial review process, enabling post-production teams to work together remotely, from anywhere in the world. Several years ago, the company began working on a system called "Camera to Cloud," which allows multiple people to start working on a shot the second the director films it. Now, at a time when travel and crowds are both highly discouraged, this technology is allowing producers to return to work for the first time in a year. 

Speakers:

Paul Saccone
Vice President, Product Marketing
Frame.io