Marketing Futures

when

Start: Thursday, May 21, 2020 at 11:00am

End: Thursday, May 21, 2020 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

Step 1. Event Registration: Use this link to register for the event prior to the session: http://ana.adobeconnect.com/marfuture-may20/event/registration.html
If this is your first event, create an Adobe Connect account using your work email and password of your choosing. If you already created your Adobe Connect account, simply login with your existing Adobe Connect account information to register for the event.

Step 2. Event Login: On the day of the event, join here: http://ana.adobeconnect.com/marfuture-may20/event/login.html
This only works if you already registered for the event at the link above. Audio information will be displayed upon login.



HOUSEKEEPING & INTRODUCTIONS (11:00AM Eastern Time)

I. BRAND HUMANITY IN THE DIGITAL AGE (11:05AM-11:50AM ET)
Ken Krasnow will discuss how Henkel, a 140-year-old company, is making the move to modern marketing by leveraging storytelling, digital, data and technology to build consumer relationships throughout the path to purchase. This work is leading to the creation of an engagement ecosystem that simultaneously prospects, acquires and retains brand users as well as grows consumer lifetime value through cross selling.

Already, Henkel is realizing significant marketing efficiency and efficacy gains by breaking down internal silos and creating better user experiences through consumer relationship marketing, dynamic creative optimization, personalization and machine learning initiatives.

Speaker:
Ken Krasnow, Vice President Omnichannel Marketing – Henkel

II. CREATIVITY BUILT ON 5G (11:55AM-12:40PM ET)
A look at what is 5G, and how it will be a game changer for brands and creativity.

Speaker:
Brian Lightbody, Creative Strategist - Impact + Innovation: RYOT Studio Verizon Media

Webinar information, if available, will be provided to registrants only.