Marketing Futures

when

Start: Tuesday, September 17, 2019 at 9:00am

End: Tuesday, September 17, 2019 at 2:30pm

WHERE

Flagship Microsoft Store
677 5th Ave
7th floor (Microsoft Loft)
New York, NY 10022

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. COMMITTEE ROUNDTABLE DISCUSSION (10:00– 10:30AM)
We will discuss the emerging trends that will impact marketers now and in the future including AI, the future of retail, AR, VR, and more.

Moderator:
Shiva Mirhosseini, VP, Marketing Technology and Digital Experience – Aetna

II. DIGITAL TRANSFORMATION AT AETNA (10:30 – 11:15AM)
Over the last several years, Aetna has been on a digital transformation journey. In this session, hear from Shiva Mirhosseini, VP, Marketing Technology and Digital Experience at Aetna, as she shares insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.

Speaker:
Shiva Mirhosseini, VP, Marketing Technology and Digital Experience – Aetna

III. HISCOX: MARKETING INNOVATION (11:30AM – 12:15PM)
The Hiscox Group is a global specialist insurer, employing over 3,300 people in 14 countries, with customers worldwide. Through the retail businesses in the U.K., Europe, Asia and the U.S., Hiscox offers a range of specialist insurance for professionals and business customers as well as homeowners. In this session, Candice Davenport, VP, Acquisition Marketing at Hiscox USA will share Hiscox's approaches marketing innovation and how they leverage technology to serve and attract their customers.

Speaker:
Candice Davenport, VP, Acquisition Marketing – Hiscox USA

LUNCH (12:15 – 12:45PM)

IV. CAVU VENTURES: WHAT ALL BRANDS CAN LEARN FROM CATEGORY DISRUPTORS (12:45 – 1:30PM)
CAVU Venture Partners is a consumer-focused investment firm founded by operators to partner with operators in building high-growth and disruptive businesses. In this session, John Denny, VP of eCommerce & Digital Marketing at CAVU Venture Partners will share how "Insurgent" brands are leveraging Amazon/amazon advertising for breakout growth against larger competitors.

Speaker:
John Denny, VP of eCommerce & Digital Marketing – CAVU Venture Partners

V. MICROSOFT TECHNOLOGY LAB TOUR AND DEMOS (1:30 – 2:30PM)
ANA Marketing Futures Committee members will be given an interactive tour of Microsoft newest technologies. Attendees will be able to explore AR (Augmented Reality) with Microsoft's HoloLens, view Microsoft's IMAX theater space, and be given a tour of Microsoft's esports and gaming studio.

Webinar information, if available, will be provided to registrants only.