Marketing Futures

This event is over.


WELCOME (11:00AM – 11:05AM EST)

The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.

I. THE WORLD OF SYNTHETIC MEDIA (11:05AM – 11:35AM EST)

Metaverse. Synthetic Media. NFT's. The newest digital platforms and technologies can leave marketers both excited about possibilities, yet overwhelmed with where to start. Blue Chip will demystify the evolving landscape sharing immediate applications that can lead to quick wins and outline the longer term commerce opportunities for brands.

Speakers:

Sarah Van Heirseele
Chief Growth Officer
Blue Chip

Dan Cornell
VP, Communications, Planning, and Activation
Blue Chip

II. COMPOSABLE ENTERPRISES: THE TECH STACK OF THE FUTURE (11:40AM – 12:10PM EST)

VShift Managing Director Eric Feige will explain why decoupling your MarTech stack using MACH technologies (microservices, APIs, cloud-native and "headless") is rapidly being adopted by innovation-focused organizations. In his presentation, he'll address:

  • Why composability is the new transformation
  • Benefits your business can realistically achieve
  • Who's using MACH marketing technology, and how

Speakers:

Eric Feige
Managing Director
VShift