MarTech Committee Meeting:Aligned or Adrift? Why Most Marketing Transformations Fail & How to Fix It

Nearly 9 in 10 transformation initiatives fail. Not because of flawed strategy, but because of misalignment, lack of confidence, and unclear value across the organization. For marketing leaders, the stakes are especially high: MarTech stacks are the execution engines of transformation, but without alignment across teams, functions, and leadership, even the best technology underperforms.

This session combines new industry research, live audience polling, and a first-of-its-kind AI-powered demonstration to show where transformation efforts actually break down and what to do about it.

Tom Daly, creator of the Four Currents methodology, will share findings from 5,000+ survey responses revealing hidden gaps in belief, confidence, and alignment. Through real-time polling, we'll compare this room's experience to the broader data.

Kim Siler, COO of Aethova, will then demonstrate how AI turns that same organizational data into a board-ready action plan, using real, anonymized cohort data + illustrative organizational profile. Specific interventions, owners, timelines, and expected outcomes. Days, not months.

What You'll Walk Away With

• A framework to diagnose alignment gaps in your organization
• Firsthand experience with how AI transforms organizational data into actionable executive playbooks
• Practical tactics to escape the "Drift Zone" and keep transformation on course
• A shared language for connecting MarTech investments to business value

A 1-degree misalignment at the start can lead to massive deviation over time. Join us to find out whether your organization is truly aligned or quietly drifting off course.

Agenda 

I. Welcome & Introductions, John Hardy, SVP, MarTech, ANA

II. Committee Overview 

III. The Hidden Gaps: What 5,000+ Surveys Reveal, Tom Daly (Download the Presentation)

• First Principles Thinking and the Four Currents methodology
• Key findings: belief gaps, alignment drift, and the "Drift Zone"
• Live audience polling: how does your experience compare?

IV. From Diagnosis to Action: AI-Powered Execution Intelligence, Kim Siler (Download the Presentation)

• Live demonstration using real, anonymized ANA member company data

• How BRIDGE turns survey data into board-ready strategic action plans
• Output fidelity: from rapid screening to board-ready deliverables (progressive validation with human judgment at every level)

V. Roundtable Discussion with Q&A

VI. Closing Remarks & What's Next

Speakers

Tom Daly, Founder, The Transformation Guild

Tom Daly is the CEO and Founder of The Transformation Guild, a forward-thinking firm dedicated to helping leaders and consultants spark meaningful, lasting change in their organizations. Central to this work is the Four Currents Methodology—a proprietary framework designed to pinpoint and address hidden gaps in leadership, strategy, culture, and systems. By illuminating these currents, Daly enables businesses to create immediate impact and prepares them for deeper transformational engagements, ensuring sustained success over time.

Often likened to a "tugboat" and “not built for the journey” that readies organizations for their journey, Daly specializes in identifying the crucial weaknesses that emerge during pivotal phases of organizational transformation. By guiding companies through these turbulent waters, he ensures that they are fully prepared to navigate the complexities that lie ahead.

Before founding The Transformation Guild, Daly’s leadership in digital marketing influenced some of the world’s most recognized brands, including UPS, ING, and The Coca-Cola Company. His innovative strategies have reached billions of consumers and reshaped two entire industries. Among his accolades are two appearances on AdWeek’s Top 10 "Most Influential People" list, and induction into Mobile Marketer’s Mobile Hall of Fame.

A highly sought-after keynote speaker, Daly regularly shares his insights on prominent stages and in leading publications. Beyond The Transformation Guild, he is the founder of Relevant Ventures, advises The Ann Johnson Institute for Science, Technology, and Society at the University of South Carolina, and supports the faculty of the University of North Georgia’s Digital Marketing program.

Kim Siler, Cofounder & COO, Aethova

Kim Siler is the COO of Aethova and architect of Aethova's BRIDGE Execution Intelligence Platform. With 20+ years in enterprise marketing and product innovation, including leading Coca-Cola's first global mobile initiative rollout; Siler brings deep operational experience to the challenge of making transformation methodologies actionable at scale. She has trained over 80 senior executives on leveraging AI for strategic decision-making. Aethova's BRIDGE turns frameworks like Four Currents into AI-powered strategic action plans, giving mid-market organizations access to execution intelligence that was previously available only through six-figure consulting engagements.