MarTech Committee


Description & Purpose   

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The ANA MarTech Committee is focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale. 

With marketing technology accounting for the largest proportion of marketing budgets at 26.2%, equating to $300+ billion in global spend, amongst 9500+ solution providers, and just 18% of brands having reported mastering their MarTech Stack, and a severe shortage of experienced talent and unclear career paths for practitioners, the need for marketplace focus and leadership is palpable.  

This committee works with leading cross-functional experts to share, learn, and discuss the challenges and opportunities related to partner selection and integration, talent management, organizational excellence in working across departments, measuring ROI, and much more for members to secure better value out of their investment, drive growth, reduce waste, and eliminate redundancies.  

Committee Chair: 

Edward Drake, Senior Vice President, Marketing Data Strategy & Analytics, Bank of America   

The ANA staff members managing the MarTech Committee are Michael Donnelly and Jake Rose 

Some discussion topics, among others, include:   

  • Maximizing prior investment while adapting your stack for the future 
  • Partner selection and procurement best practices 
  • Product roadmaps for leading MarTech providers – what is coming, and what is missing? 
  • The ABCs of DMPs, CDPs, and now DXPs...and what is next  

Leadership Initiatives  

The successful marketer of today must implement tech solutions to capture and analyze customer data, converting it to meaningful insights that allow a brand to differentiate itself in an increasingly personalized selling environment. Learn the ins and outs of marketing technology (MarTech) in this report from ANA Marketing Futures.  

ANA created an infographic on MarTech stacks from ANA Marketing Futures. Savvy marketers need to audit their current stack, fill necessary gaps, and keep up with trends to ensure the tech that powers their marketing efforts is up-to-date and maximally effective. 

ANA partnered with MRP and Demand Metric to field a research survey to find out how these personas adopt MarTech differently and how their posture toward MarTech adoption impacts their ROI. The benchmarking information this study provides can help marketers build a best practice blueprint for acquiring, adopting, and maximizing the ROI on MarTech.  

Mary Czarnecki is a co-founder of MAC Marketing Partners, the customer-centric marketing agency for market-leading brands. This workshop is for marketers involved in brand management, digital marketing, marketing communications, product/service innovation and any marketing organization that is looking to ensure their tech stack aligns properly with their current marketing and Customer Experience (CX) strategy. 

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Name Title Company
Edward Drake (Chairperson) Senior Vice President - Marketing Data Strategy, Analytics Bank of America
Andie Abely Branding Advisor CIGNA Corporation
Katie Ackels VP Marketing Fitness Connection
Charlie Barnes MR Acxiom
Kayla Benstein Digital Offering Manager BlackRock, Inc.
Deidre Bohannon Marketing Tech Manager AFLAC, Inc.
Leah Carlson Global Digital Content & Technology, Sr Manager McCormick & Company, Inc.
Pei-Nong Chen   ClearChoice Dental Implant Centers
Noyle Christopher SVP, Data Science & Analytics The Mars Agency
Drew Crawford Sr. Performance Marketing Strategist The Principal Financial Group
Kendall Dixon   Garden of Life
Michael Donnelly Executive Vice President ANA
Susan Finnigan Product Manager Disney Parks, Experiences & Consumer Products
Kayla Fiore Brand Strategy Mayo Clinic
claudia garcia Digital Customer Manager Michelin North America, Inc.
Shawn Gasparini Sr. Manager, Business Intelligence (Analytics) Sanofi Consumer Healthcare
Cleveland Gibbon Chief Technology Officer Wunderman Thompson
Alan Gravely Vice President Marketing - Jared Signet Jewelers
Courtney Grimes Manager, Martech Innovation DemandLab
Brenna Holmes Principal and Senior Vice President Chapman Cubine Allen + Hussey (CCAH)
Alan Isham Customer Privacy Manager Intel Corporation
Anushree Jain Manager, Marketing & Advanced Analytics Cetera Financial Group
Carla Jillson Assistant Director, Marketing Crowe LLP
Claire Kasaian Marketing Associate The KERN Organization Inc.
Carol Kessel Associate Digital Project Specialist BraunAbility
Sampath Kummam AVP Synchrony Financial
Felicia Macias Marketing Technology Strategy Manager Yamaha Corporation of America
Lisa Markou Director, Media Technology Strategy FordDirect
George Meyer Sr. Director, Member Relations ANA
Alia Mohamed Senior Manager, Marketing Data & Technology Mars Petcare US, Inc.
Brian O'Flynn Global Director, Digital Marketing Iron Mountain Incorporated
Melissa Ricketts Brand Integrity Manager Carhartt Inc.
David Sabol Marketing Technology Manager Paychex Inc.
Ivickza sanchez Global Demand Gen Lead National Instruments Corporation
Kelli Schreiber Associate Director of Operations Humana Inc.
Kay Slaven VP Integrated Marketing ClearChoice Dental Implant Centers
Reid Strohmeier Director Global Marketing SAP Global
Ashlee Tatum-Eckle VP Growth Marketing Edmentum, Inc.
Jayson Tipp SVP, Marketing Pokeworks
Adam Uhrich Head of Digital Marketing |Financial Advisor Services Marketing Vanguard Group, Inc.
Joshua Wilensky Account Strategist Snap Inc.
You Xi   Medidata Solutions
  • Name

    Edward Drake (Chairperson)

    Title

    Senior Vice President - Marketing Data Strategy, Analytics

    COMPANY

    Bank of America
  • Name

    Andie Abely

    Title

    Branding Advisor

    COMPANY

    CIGNA Corporation
  • Name

    Katie Ackels

    Title

    VP Marketing

    COMPANY

    Fitness Connection
  • Name

    Charlie Barnes

    Title

    MR

    COMPANY

    Acxiom
  • Name

    Kayla Benstein

    Title

    Digital Offering Manager

    COMPANY

    BlackRock, Inc.
  • Name

    Deidre Bohannon

    Title

    Marketing Tech Manager

    COMPANY

    AFLAC, Inc.
  • Name

    Leah Carlson

    Title

    Global Digital Content & Technology, Sr Manager

    COMPANY

    McCormick & Company, Inc.
  • Name

    Pei-Nong Chen

    Title

     

    COMPANY

    ClearChoice Dental Implant Centers
  • Name

    Noyle Christopher

    Title

    SVP, Data Science & Analytics

    COMPANY

    The Mars Agency
  • Name

    Drew Crawford

    Title

    Sr. Performance Marketing Strategist

    COMPANY

    The Principal Financial Group
  • Name

    Kendall Dixon

    Title

     

    COMPANY

    Garden of Life
  • Name

    Michael Donnelly

    Title

    Executive Vice President

    COMPANY

    ANA
  • Name

    Susan Finnigan

    Title

    Product Manager

    COMPANY

    Disney Parks, Experiences & Consumer Products
  • Name

    Kayla Fiore

    Title

    Brand Strategy

    COMPANY

    Mayo Clinic
  • Name

    claudia garcia

    Title

    Digital Customer Manager

    COMPANY

    Michelin North America, Inc.
  • Name

    Shawn Gasparini

    Title

    Sr. Manager, Business Intelligence (Analytics)

    COMPANY

    Sanofi Consumer Healthcare
  • Name

    Cleveland Gibbon

    Title

    Chief Technology Officer

    COMPANY

    Wunderman Thompson
  • Name

    Alan Gravely

    Title

    Vice President Marketing - Jared

    COMPANY

    Signet Jewelers
  • Name

    Courtney Grimes

    Title

    Manager, Martech Innovation

    COMPANY

    DemandLab
  • Name

    Brenna Holmes

    Title

    Principal and Senior Vice President

    COMPANY

    Chapman Cubine Allen + Hussey (CCAH)
  • Name

    Alan Isham

    Title

    Customer Privacy Manager

    COMPANY

    Intel Corporation
  • Name

    Anushree Jain

    Title

    Manager, Marketing & Advanced Analytics

    COMPANY

    Cetera Financial Group
  • Name

    Carla Jillson

    Title

    Assistant Director, Marketing

    COMPANY

    Crowe LLP
  • Name

    Claire Kasaian

    Title

    Marketing Associate

    COMPANY

    The KERN Organization Inc.
  • Name

    Carol Kessel

    Title

    Associate Digital Project Specialist

    COMPANY

    BraunAbility
  • Name

    Sampath Kummam

    Title

    AVP

    COMPANY

    Synchrony Financial
  • Name

    Felicia Macias

    Title

    Marketing Technology Strategy Manager

    COMPANY

    Yamaha Corporation of America
  • Name

    Lisa Markou

    Title

    Director, Media Technology Strategy

    COMPANY

    FordDirect
  • Name

    George Meyer

    Title

    Sr. Director, Member Relations

    COMPANY

    ANA
  • Name

    Alia Mohamed

    Title

    Senior Manager, Marketing Data & Technology

    COMPANY

    Mars Petcare US, Inc.
  • Name

    Brian O'Flynn

    Title

    Global Director, Digital Marketing

    COMPANY

    Iron Mountain Incorporated
  • Name

    Melissa Ricketts

    Title

    Brand Integrity Manager

    COMPANY

    Carhartt Inc.
  • Name

    David Sabol

    Title

    Marketing Technology Manager

    COMPANY

    Paychex Inc.
  • Name

    Ivickza sanchez

    Title

    Global Demand Gen Lead

    COMPANY

    National Instruments Corporation
  • Name

    Kelli Schreiber

    Title

    Associate Director of Operations

    COMPANY

    Humana Inc.
  • Name

    Kay Slaven

    Title

    VP Integrated Marketing

    COMPANY

    ClearChoice Dental Implant Centers
  • Name

    Reid Strohmeier

    Title

    Director Global Marketing

    COMPANY

    SAP Global
  • Name

    Ashlee Tatum-Eckle

    Title

    VP Growth Marketing

    COMPANY

    Edmentum, Inc.
  • Name

    Jayson Tipp

    Title

    SVP, Marketing

    COMPANY

    Pokeworks
  • Name

    Adam Uhrich

    Title

    Head of Digital Marketing |Financial Advisor Services Marketing

    COMPANY

    Vanguard Group, Inc.
  • Name

    Joshua Wilensky

    Title

    Account Strategist

    COMPANY

    Snap Inc.
  • Name

    You Xi

    Title

     

    COMPANY

    Medidata Solutions