MarTech Committee
Description & Purpose
The ANA MarTech Committee is focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.
With marketing technology accounting for the largest proportion of marketing budgets at 26.2%, equating to $300+ billion in global spend, amongst 9500+ solution providers, and just 18% of brands having reported mastering their MarTech Stack, and a severe shortage of experienced talent and unclear career paths for practitioners, the need for marketplace focus and leadership is palpable.
This committee works with leading cross-functional experts to share, learn, and discuss the challenges and opportunities related to partner selection and integration, talent management, organizational excellence in working across departments, measuring ROI, and much more for members to secure better value out of their investment, drive growth, reduce waste, and eliminate redundancies.
Committee Chair:
Edward Drake, Senior Vice President, Marketing Data Strategy & Analytics, Bank of America
The ANA staff members managing the MarTech Committee are Michael Donnelly and Jake Rose
Some discussion topics, among others, include:
- Maximizing prior investment while adapting your stack for the future
- Partner selection and procurement best practices
- Product roadmaps for leading MarTech providers – what is coming, and what is missing?
- The ABCs of DMPs, CDPs, and now DXPs...and what is next
Leadership Initiatives
The successful marketer of today must implement tech solutions to capture and analyze customer data, converting it to meaningful insights that allow a brand to differentiate itself in an increasingly personalized selling environment. Learn the ins and outs of marketing technology (MarTech) in this report from ANA Marketing Futures.
ANA created an infographic on MarTech stacks from ANA Marketing Futures. Savvy marketers need to audit their current stack, fill necessary gaps, and keep up with trends to ensure the tech that powers their marketing efforts is up-to-date and maximally effective.
ANA partnered with MRP and Demand Metric to field a research survey to find out how these personas adopt MarTech differently and how their posture toward MarTech adoption impacts their ROI. The benchmarking information this study provides can help marketers build a best practice blueprint for acquiring, adopting, and maximizing the ROI on MarTech.
Mary Czarnecki is a co-founder of MAC Marketing Partners, the customer-centric marketing agency for market-leading brands. This workshop is for marketers involved in brand management, digital marketing, marketing communications, product/service innovation and any marketing organization that is looking to ensure their tech stack aligns properly with their current marketing and Customer Experience (CX) strategy.
Name | Title | Company |
---|---|---|
Edward Drake (Chairperson) | Senior Vice President - Marketing Data Strategy, Analytics | Bank of America |
Andie Abely | Branding Advisor | CIGNA Corporation |
Katie Ackels | VP Marketing | Fitness Connection |
Charlie Barnes | MR | Acxiom |
Kayla Benstein | Digital Offering Manager | BlackRock, Inc. |
Deidre Bohannon | Marketing Tech Manager | AFLAC, Inc. |
Leah Carlson | Global Digital Content & Technology, Sr Manager | McCormick & Company, Inc. |
Pei-Nong Chen | ClearChoice Dental Implant Centers | |
Noyle Christopher | SVP, Data Science & Analytics | The Mars Agency |
Drew Crawford | Sr. Performance Marketing Strategist | The Principal Financial Group |
Kendall Dixon | Garden of Life | |
Michael Donnelly | Executive Vice President | ANA |
Susan Finnigan | Product Manager | Disney Parks, Experiences & Consumer Products |
Kayla Fiore | Brand Strategy | Mayo Clinic |
claudia garcia | Digital Customer Manager | Michelin North America, Inc. |
Shawn Gasparini | Sr. Manager, Business Intelligence (Analytics) | Sanofi Consumer Healthcare |
Cleveland Gibbon | Chief Technology Officer | Wunderman Thompson |
Alan Gravely | Vice President Marketing - Jared | Signet Jewelers |
Courtney Grimes | Manager, Martech Innovation | DemandLab |
Brenna Holmes | Principal and Senior Vice President | Chapman Cubine Allen + Hussey (CCAH) |
Alan Isham | Customer Privacy Manager | Intel Corporation |
Anushree Jain | Manager, Marketing & Advanced Analytics | Cetera Financial Group |
Carla Jillson | Assistant Director, Marketing | Crowe LLP |
Claire Kasaian | Marketing Associate | The KERN Organization Inc. |
Carol Kessel | Associate Digital Project Specialist | BraunAbility |
Sampath Kummam | AVP | Synchrony Financial |
Felicia Macias | Marketing Technology Strategy Manager | Yamaha Corporation of America |
Lisa Markou | Director, Media Technology Strategy | FordDirect |
George Meyer | Sr. Director, Member Relations | ANA |
Alia Mohamed | Senior Manager, Marketing Data & Technology | Mars Petcare US, Inc. |
Brian O'Flynn | Global Director, Digital Marketing | Iron Mountain Incorporated |
Melissa Ricketts | Brand Integrity Manager | Carhartt Inc. |
David Sabol | Marketing Technology Manager | Paychex Inc. |
Ivickza sanchez | Global Demand Gen Lead | National Instruments Corporation |
Kelli Schreiber | Associate Director of Operations | Humana Inc. |
Kay Slaven | VP Integrated Marketing | ClearChoice Dental Implant Centers |
Reid Strohmeier | Director Global Marketing | SAP Global |
Ashlee Tatum-Eckle | VP Growth Marketing | Edmentum, Inc. |
Jayson Tipp | SVP, Marketing | Pokeworks |
Adam Uhrich | Head of Digital Marketing |Financial Advisor Services Marketing | Vanguard Group, Inc. |
Joshua Wilensky | Account Strategist | Snap Inc. |
You Xi | Medidata Solutions |
-
Name
Edward Drake (Chairperson)Title
Senior Vice President - Marketing Data Strategy, AnalyticsCOMPANY
Bank of America -
Name
Andie AbelyTitle
Branding AdvisorCOMPANY
CIGNA Corporation -
Name
Katie AckelsTitle
VP MarketingCOMPANY
Fitness Connection -
Name
Charlie BarnesTitle
MRCOMPANY
Acxiom -
Name
Kayla BensteinTitle
Digital Offering ManagerCOMPANY
BlackRock, Inc. -
Name
Deidre BohannonTitle
Marketing Tech ManagerCOMPANY
AFLAC, Inc. -
Name
Leah CarlsonTitle
Global Digital Content & Technology, Sr ManagerCOMPANY
McCormick & Company, Inc. -
Name
Pei-Nong ChenTitle
COMPANY
ClearChoice Dental Implant Centers -
Name
Noyle ChristopherTitle
SVP, Data Science & AnalyticsCOMPANY
The Mars Agency -
Name
Drew CrawfordTitle
Sr. Performance Marketing StrategistCOMPANY
The Principal Financial Group -
Name
Kendall DixonTitle
COMPANY
Garden of Life -
Name
Michael DonnellyTitle
Executive Vice PresidentCOMPANY
ANA -
Name
Susan FinniganTitle
Product ManagerCOMPANY
Disney Parks, Experiences & Consumer Products -
Name
Kayla FioreTitle
Brand StrategyCOMPANY
Mayo Clinic -
Name
claudia garciaTitle
Digital Customer ManagerCOMPANY
Michelin North America, Inc. -
Name
Shawn GaspariniTitle
Sr. Manager, Business Intelligence (Analytics)COMPANY
Sanofi Consumer Healthcare -
Name
Cleveland GibbonTitle
Chief Technology OfficerCOMPANY
Wunderman Thompson -
Name
Alan GravelyTitle
Vice President Marketing - JaredCOMPANY
Signet Jewelers -
Name
Courtney GrimesTitle
Manager, Martech InnovationCOMPANY
DemandLab -
Name
Brenna HolmesTitle
Principal and Senior Vice PresidentCOMPANY
Chapman Cubine Allen + Hussey (CCAH) -
Name
Alan IshamTitle
Customer Privacy ManagerCOMPANY
Intel Corporation -
Name
Anushree JainTitle
Manager, Marketing & Advanced AnalyticsCOMPANY
Cetera Financial Group -
Name
Carla JillsonTitle
Assistant Director, MarketingCOMPANY
Crowe LLP -
Name
Claire KasaianTitle
Marketing AssociateCOMPANY
The KERN Organization Inc. -
Name
Carol KesselTitle
Associate Digital Project SpecialistCOMPANY
BraunAbility -
Name
Sampath KummamTitle
AVPCOMPANY
Synchrony Financial -
Name
Felicia MaciasTitle
Marketing Technology Strategy ManagerCOMPANY
Yamaha Corporation of America -
Name
Lisa MarkouTitle
Director, Media Technology StrategyCOMPANY
FordDirect -
Name
George MeyerTitle
Sr. Director, Member RelationsCOMPANY
ANA -
Name
Alia MohamedTitle
Senior Manager, Marketing Data & TechnologyCOMPANY
Mars Petcare US, Inc. -
Name
Brian O'FlynnTitle
Global Director, Digital MarketingCOMPANY
Iron Mountain Incorporated -
Name
Melissa RickettsTitle
Brand Integrity ManagerCOMPANY
Carhartt Inc. -
Name
David SabolTitle
Marketing Technology ManagerCOMPANY
Paychex Inc. -
Name
Ivickza sanchezTitle
Global Demand Gen LeadCOMPANY
National Instruments Corporation -
Name
Kelli SchreiberTitle
Associate Director of OperationsCOMPANY
Humana Inc. -
Name
Kay SlavenTitle
VP Integrated MarketingCOMPANY
ClearChoice Dental Implant Centers -
Name
Reid StrohmeierTitle
Director Global MarketingCOMPANY
SAP Global -
Name
Ashlee Tatum-EckleTitle
VP Growth MarketingCOMPANY
Edmentum, Inc. -
Name
Jayson TippTitle
SVP, MarketingCOMPANY
Pokeworks -
Name
Adam UhrichTitle
Head of Digital Marketing |Financial Advisor Services MarketingCOMPANY
Vanguard Group, Inc. -
Name
Joshua WilenskyTitle
Account StrategistCOMPANY
Snap Inc. -
Name
You XiTitle
COMPANY
Medidata Solutions