MarTech Committee


Description & Purpose   

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The ANA MarTech Committee is focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale. 

With marketing technology accounting for the largest proportion of marketing budgets at 26.2 percent, equating to more than $300 billion in global spend, among more than 9,500 solution providers, and just 18 percent of brands having reported mastering their martech stack, and a severe shortage of experienced talent and unclear career paths for practitioners, the need for marketplace focus and leadership is palpable.

This committee works with leading cross-functional experts to share, learn, and discuss the challenges and opportunities related to partner selection and integration, talent management, organizational excellence in working across departments, measuring ROI, and much more for members to secure better value out of their investment, drive growth, reduce waste, and eliminate redundancies.  

Committee Chair: 

Edward Drake, Senior Vice President, Marketing Data Strategy & Analytics, Bank of America   

The ANA staff members managing the MarTech Committee are Michael Donnelly and Jake Rose 

Some discussion topics, among others, include:   

  • Maximizing prior investment while adapting your stack for the future
  • Partner selection and procurement best practices
  • Product roadmaps for leading martech providers – what is coming, and what is missing?
  • The ABCs of DMPs, CDPs, and now DXPs...and what is next 

Leadership Initiatives  

The successful marketer of today must implement tech solutions to capture and analyze customer data, converting it to meaningful insights that allow a brand to differentiate itself in an increasingly personalized selling environment. Learn the ins and outs of marketing technology (martech) in this report from ANA Marketing Futures.  

ANA created an infographic on martech stacks from ANA Marketing Futures. Savvy marketers need to audit their current stack, fill necessary gaps, and keep up with trends to ensure the tech that powers their marketing efforts is up-to-date and maximally effective. 

ANA partnered with MRP and Demand Metric to field a research survey to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI. The benchmarking information this study provides can help marketers build a best practice blueprint for acquiring, adopting, and maximizing the ROI on martech.  

Mary Czarnecki is a co-founder of MAC Marketing Partners, the customer-centric marketing agency for market-leading brands. This workshop is for marketers involved in brand management, digital marketing, marketing communications, product/service innovation and any marketing organization that is looking to ensure their tech stack aligns properly with their current marketing and Customer Experience (CX) strategy. 

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Name Title Company
Edward Drake (Chairperson) Senior Vice President - Marketing Data Strategy, Analytics Bank of America
Andie Abely Branding Advisor CIGNA Corporation
Katie Ackels VP Marketing Fitness Connection
Kayla Benstein Digital Offering Manager BlackRock, Inc.
Deidre Bohannon Marketing Tech Manager AFLAC, Inc.
Leah Carlson Global Digital Content & Technology, Sr Manager McCormick & Company, Inc.
Pei-Nong Chen   ClearChoice Dental Implant Centers
Eli Cohen Director Consumer Reports
Jessie Courson Creative Manager WAEPA
Drew Crawford Integrated Marketing Assistant Director Principal Financial Group
Kelly Cutler   Northwestern University (F&S)
Anna DeLeo Brand Marketing Manager Sonesta International Hotels Corporation
Kendall Dixon   Garden of Life
Michael Donnelly Executive Vice President ANA
Carl Ferrara Product Development and Innovation Children International
Susan Finnigan Product Manager Disney Parks, Experiences & Consumer Products
Kayla Fiore Brand Strategy Mayo Clinic
Meghan Flynn Director, Digital IDEAL Industries, Inc.
Claudia Garcia Digital Customer Manager Michelin North America, Inc.
Shawn Gasparini Sr. Manager, Business Intelligence (Analytics) Sanofi Consumer Healthcare
Grant Germano Marketing Technology Strategy Lead Bloomberg L.P.
Alan Gravely Vice President Marketing - Jared Signet Jewelers
Sabrina Griffith Indirect Sourcing Category Director, Marketing Fortune Brands Home & Security
Brooke Hall Sr. Manager, Media & MarTech Constellation Brands, Inc.
Jeremy Harrington Director of Experience, USIS The Principal Financial Group
Lauren Hougas Director, Marketing Analytics Land O' Lakes, Inc.
Alan Isham Customer Privacy Manager Intel Corporation
Anushree Jain Director, Marketing Analytics & Technology Cetera Financial Group
Bela Jelenkovic Marketing Intern Horizon Therapeutics USA, Inc.
Carla Jillson Assistant Director, Marketing Crowe LLP
Paul Jungbauer Category Manager - Marketing Procurement Best Buy Company, Inc.
Neta-Lee Katz Head of Marketing Ops Shutterfly
Carol Kessel Associate Digital Project Specialist BraunAbility
Jenna Klebanoff VP Marketing, CRM & Consumer Engagement Realtor.com
Brandon Knox CRM Analyst Michelin North America, Inc.
Sampath Kummam AVP Synchrony Financial
Jesse Laskaris VP, Marketing Technology Goldman Sachs & Co.
Ashley Longoria Digital Marketing Specialist Schlumberger Technology Corp.
Felicia Macias Marketing Technology Strategy Manager Yamaha Corporation of America
Lisa Markou Director, Media Technology Strategy FordDirect
Sami Metovic Lead Sourcing Specialist, Marketing Discover Financial Services, Inc.
George Meyer Sr. Director, Member Relations ANA
Alia Mohamed Senior Manager, Marketing Data & Technology Mars Petcare US, Inc.
Sophia Monroy Sr. Global Creative Agencies & Content Procurement Category Manager Kimberly-Clark Corporation
Fernando Neyra Sr. Manager, Large Format Print Marketing HP
Brian O'Flynn Global Director, Digital Marketing Iron Mountain Inc.
Jill Perlberg Vice President Pre-Client Journey Experience, VP Client Marketing Northwestern Mutual
Ian Phimister VP of Marketing, Science & Technology Signet Jewelers
Savannah Provine Digital Marketing Project Specialist BraunAbility
Melissa Ricketts Brand Integrity Manager Carhartt Inc.
David Sabol Marketing Technology Manager Paychex Inc.
Ivickza Sanchez Global Demand Gen Lead National Instruments Corporation
Kelli Schreiber Associate Director of Operations Humana Inc.
Michael Simone Senior Manager, Analytics and Insights Deloitte
Kay Slaven VP Integrated Marketing ClearChoice Dental Implant Centers
Reid Strohmeier Director Global Marketing SAP Global
Greg Symber Media Procurement Director Novartis Pharmaceuticals Corporation
Ashlee Tatum-Eckle VP Growth Marketing Edmentum, Inc.
Jayson Tipp SVP, Marketing Pokeworks
Adam Uhrich Head of Digital Marketing |Financial Advisor Services Marketing Vanguard Group, Inc.
Madison Van Doren SEO Strategist Newell Rubbermaid Development LLC
Susan Vanin Director, Marketing Operations - Martech Elastic
You Xi   Medidata Solutions
  • Name

    Edward Drake (Chairperson)

    Title

    Senior Vice President - Marketing Data Strategy, Analytics

    COMPANY

    Bank of America
  • Name

    Andie Abely

    Title

    Branding Advisor

    COMPANY

    CIGNA Corporation
  • Name

    Katie Ackels

    Title

    VP Marketing

    COMPANY

    Fitness Connection
  • Name

    Kayla Benstein

    Title

    Digital Offering Manager

    COMPANY

    BlackRock, Inc.
  • Name

    Deidre Bohannon

    Title

    Marketing Tech Manager

    COMPANY

    AFLAC, Inc.
  • Name

    Leah Carlson

    Title

    Global Digital Content & Technology, Sr Manager

    COMPANY

    McCormick & Company, Inc.
  • Name

    Pei-Nong Chen

    Title

     

    COMPANY

    ClearChoice Dental Implant Centers
  • Name

    Eli Cohen

    Title

    Director

    COMPANY

    Consumer Reports
  • Name

    Jessie Courson

    Title

    Creative Manager

    COMPANY

    WAEPA
  • Name

    Drew Crawford

    Title

    Integrated Marketing Assistant Director

    COMPANY

    Principal Financial Group
  • Name

    Kelly Cutler

    Title

     

    COMPANY

    Northwestern University (F&S)
  • Name

    Anna DeLeo

    Title

    Brand Marketing Manager

    COMPANY

    Sonesta International Hotels Corporation
  • Name

    Kendall Dixon

    Title

     

    COMPANY

    Garden of Life
  • Name

    Michael Donnelly

    Title

    Executive Vice President

    COMPANY

    ANA
  • Name

    Carl Ferrara

    Title

    Product Development and Innovation

    COMPANY

    Children International
  • Name

    Susan Finnigan

    Title

    Product Manager

    COMPANY

    Disney Parks, Experiences & Consumer Products
  • Name

    Kayla Fiore

    Title

    Brand Strategy

    COMPANY

    Mayo Clinic
  • Name

    Meghan Flynn

    Title

    Director, Digital

    COMPANY

    IDEAL Industries, Inc.
  • Name

    Claudia Garcia

    Title

    Digital Customer Manager

    COMPANY

    Michelin North America, Inc.
  • Name

    Shawn Gasparini

    Title

    Sr. Manager, Business Intelligence (Analytics)

    COMPANY

    Sanofi Consumer Healthcare
  • Name

    Grant Germano

    Title

    Marketing Technology Strategy Lead

    COMPANY

    Bloomberg L.P.
  • Name

    Alan Gravely

    Title

    Vice President Marketing - Jared

    COMPANY

    Signet Jewelers
  • Name

    Sabrina Griffith

    Title

    Indirect Sourcing Category Director, Marketing

    COMPANY

    Fortune Brands Home & Security
  • Name

    Brooke Hall

    Title

    Sr. Manager, Media & MarTech

    COMPANY

    Constellation Brands, Inc.
  • Name

    Jeremy Harrington

    Title

    Director of Experience, USIS

    COMPANY

    The Principal Financial Group
  • Name

    Lauren Hougas

    Title

    Director, Marketing Analytics

    COMPANY

    Land O' Lakes, Inc.
  • Name

    Alan Isham

    Title

    Customer Privacy Manager

    COMPANY

    Intel Corporation
  • Name

    Anushree Jain

    Title

    Director, Marketing Analytics & Technology

    COMPANY

    Cetera Financial Group
  • Name

    Bela Jelenkovic

    Title

    Marketing Intern

    COMPANY

    Horizon Therapeutics USA, Inc.
  • Name

    Carla Jillson

    Title

    Assistant Director, Marketing

    COMPANY

    Crowe LLP
  • Name

    Paul Jungbauer

    Title

    Category Manager - Marketing Procurement

    COMPANY

    Best Buy Company, Inc.
  • Name

    Neta-Lee Katz

    Title

    Head of Marketing Ops

    COMPANY

    Shutterfly
  • Name

    Carol Kessel

    Title

    Associate Digital Project Specialist

    COMPANY

    BraunAbility
  • Name

    Jenna Klebanoff

    Title

    VP Marketing, CRM & Consumer Engagement

    COMPANY

    Realtor.com
  • Name

    Brandon Knox

    Title

    CRM Analyst

    COMPANY

    Michelin North America, Inc.
  • Name

    Sampath Kummam

    Title

    AVP

    COMPANY

    Synchrony Financial
  • Name

    Jesse Laskaris

    Title

    VP, Marketing Technology

    COMPANY

    Goldman Sachs & Co.
  • Name

    Ashley Longoria

    Title

    Digital Marketing Specialist

    COMPANY

    Schlumberger Technology Corp.
  • Name

    Felicia Macias

    Title

    Marketing Technology Strategy Manager

    COMPANY

    Yamaha Corporation of America
  • Name

    Lisa Markou

    Title

    Director, Media Technology Strategy

    COMPANY

    FordDirect
  • Name

    Sami Metovic

    Title

    Lead Sourcing Specialist, Marketing

    COMPANY

    Discover Financial Services, Inc.
  • Name

    George Meyer

    Title

    Sr. Director, Member Relations

    COMPANY

    ANA
  • Name

    Alia Mohamed

    Title

    Senior Manager, Marketing Data & Technology

    COMPANY

    Mars Petcare US, Inc.
  • Name

    Sophia Monroy

    Title

    Sr. Global Creative Agencies & Content Procurement Category Manager

    COMPANY

    Kimberly-Clark Corporation
  • Name

    Fernando Neyra

    Title

    Sr. Manager, Large Format Print Marketing

    COMPANY

    HP
  • Name

    Brian O'Flynn

    Title

    Global Director, Digital Marketing

    COMPANY

    Iron Mountain Inc.
  • Name

    Jill Perlberg

    Title

    Vice President Pre-Client Journey Experience, VP Client Marketing

    COMPANY

    Northwestern Mutual
  • Name

    Ian Phimister

    Title

    VP of Marketing, Science & Technology

    COMPANY

    Signet Jewelers
  • Name

    Savannah Provine

    Title

    Digital Marketing Project Specialist

    COMPANY

    BraunAbility
  • Name

    Melissa Ricketts

    Title

    Brand Integrity Manager

    COMPANY

    Carhartt Inc.
  • Name

    David Sabol

    Title

    Marketing Technology Manager

    COMPANY

    Paychex Inc.
  • Name

    Ivickza Sanchez

    Title

    Global Demand Gen Lead

    COMPANY

    National Instruments Corporation
  • Name

    Kelli Schreiber

    Title

    Associate Director of Operations

    COMPANY

    Humana Inc.
  • Name

    Michael Simone

    Title

    Senior Manager, Analytics and Insights

    COMPANY

    Deloitte
  • Name

    Kay Slaven

    Title

    VP Integrated Marketing

    COMPANY

    ClearChoice Dental Implant Centers
  • Name

    Reid Strohmeier

    Title

    Director Global Marketing

    COMPANY

    SAP Global
  • Name

    Greg Symber

    Title

    Media Procurement Director

    COMPANY

    Novartis Pharmaceuticals Corporation
  • Name

    Ashlee Tatum-Eckle

    Title

    VP Growth Marketing

    COMPANY

    Edmentum, Inc.
  • Name

    Jayson Tipp

    Title

    SVP, Marketing

    COMPANY

    Pokeworks
  • Name

    Adam Uhrich

    Title

    Head of Digital Marketing |Financial Advisor Services Marketing

    COMPANY

    Vanguard Group, Inc.
  • Name

    Madison Van Doren

    Title

    SEO Strategist

    COMPANY

    Newell Rubbermaid Development LLC
  • Name

    Susan Vanin

    Title

    Director, Marketing Operations - Martech

    COMPANY

    Elastic
  • Name

    You Xi

    Title

     

    COMPANY

    Medidata Solutions