Media Committee Meeting

This event is virtual only and no in-person option is available.  

Announcements & Introductions: (11:00AM-11:15AM ET)  

Member Discussion: CES 2026 Media Highlights (11:15AM-11:30AM ET)
Catch up on the CES 2026 breakthroughs redefining media strategy for the year ahead.

Featuring our Media Committee Co-Chairs:
Mairi Fogle, Performance Media Lead, Kimberly-Clark
Marla Skiko, Global Head of Consumer Connections, Ford

The Future of Streaming & Key CTV Trends to Watch (11:30AM-11:50AM ET)
Join this interactive discussion on the key trends shaping CTV in 2026. Bring your questions and challenges as we discuss how to navigate what's next.

Speaker:
Sarah Harms, VP, Advertising Marketing & Measurement, Roku

From Legacy to Loyalty: The Winn-Dixie Blueprint for Reinventing a Century-Old Brand 
(11:50AM-12:35PM ET) (Download the Presentation)

Winn-Dixie has reimagined its entire commerce ecosystem from launching a dynamic new digital circular, to expanding delivery through new relationships including Amazon. In partnership with Net Conversion, Winn-Dixie has modernized its paid media strategy by integrating creative and media from the start, refining audience targeting through first-party data, and adopting a test-and-learn model that treats every campaign as a growth experiment. This session is a blueprint for legacy brands ready to act like challengers and win in today’s competitive environment.

Speakers:
Greg Jackson, VP of Brand Strategy & Customer Acquisition, The Winn-Dixie Company
Kristina Canada, Chief Marketing Officer, Net Conversion

ANA GrowthFronts: Unlocking Growth Through Culturally Aligned Media
(12:35PM-12:50PM ET) (Download the Presentation)

Brands that connect with growth audiences through culturally relevant media see 43–57% higher purchase intent and brand trust, with leaders achieving up to 7x KPI lifts. This session shows how ANA’s 2026 GrowthFronts bring 150 buyers together with 120 publishers focused on growth segments, creating partnerships that help brands reach and convert today’s most influential consumers.

Speaker:
Carlos Santiago, Co-Founder of ANA AIMM and Co-Founder of Cultural Inclusion Accelerator

Closing Comments: (12:50PM-1:00PM ET)