Measurement & Accountability

when

Start: Tuesday, February 7, 2023 at 1:00pm

End: Tuesday, February 7, 2023 at 2:30pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A

ANA MEASUREMENT COMMITTEE MEETING
February 7, 2023 from 1:00 – 2:30 PM ET

I. WELCOME & INTRODUCTIONS (1:00 – 1:05 PM ET)
Committee Co-Chairs: Greg Pharo, Global Senior Director, Communications & Marketing Effectiveness, The Coca-Cola Company and Renee Milliaressis, Chief Media Officer, Colgate-Palmolive

II. MEASURING SPONSORSHIP ROI (1:05 – 1:30 PM ET)
How do you measure the effectiveness of a sponsorship? What is the value equation? In this session, we'll examine how brands can measure and value brand logo exposure across the omni-channel and qualitative elements of a sponsorship.

III. HOW TO TELL A HOLISTIC DATA STORY(1:30 – 1:55 PM ET)
As marketers and researchers, it is imperative to understand not only how to collect data, but also how to leverage data. Learn how to strategically harness all of the data and insights available to tell a powerful story that drives business decisions.

Speakers:
Barry Blyn, VP, Sports Research, Insights & Analytics, ESPN

IV. TBD (1:55 – 2:25 PM ET)

V. CLOSING REMARKS (2:25 – 2:30 PM ET)

Webinar information, if available, will be provided to registrants only.