Measurement & Accountability

when

Start: Thursday, September 29, 2022 at 12:00pm

End: Thursday, September 29, 2022 at 1:30pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A

ANA MEASUREMENT COMMITTEE MEETING
September 29, 2022 from 12 – 1:30 PM ET

I. WELCOME & INTRODUCTIONS: (12:00 – 12:05 PM ET) 
Committee Co-Chairs: Greg Pharo, Global Senior Director, Communications & Marketing Effectiveness, The Coca-Cola Company and Renee Milliaressis, Chief Media Officer, Colgate-Palmolive

II. TWO-STAGE MMM (12:05 – 12:30 PM ET)
A deep dive into two-stage MMM with an advertiser.

Speakers:
TBD

III. TIKTOK ATTENTION INSIGHTS (12:30 – 1:00 PM ET)

Speaker:
Esteban Ribero, Research Leader, Marketing Science, TikTok

IV. CREATIVE OPTIMIZATION USING AI (1:00 – 1:25 PM ET)
AB InBev will join us to provide an inside look into how they are using AI for creative testing and optimization. Learn about their partnerships, keys for implementation, best practices and more.

Speakers:
David Zapata
, Senior Marketing Director, Global Media, AB InBev
Sam Deutsch, Global Director, Data, Audience & Measurement, AB InBev


V. CLOSING REMARKS (1:25 – 1:30 PM ET)


Webinar information, if available, will be provided to registrants only.