Marketing Operations Committee

I. NETWORKING BREAKFAST (9:30 – 10:00a.m. ET)

II. WELCOME & INTRODUCTIONS (10:00 – 10:30a.m. ET)

III. INTERACTIVE DISCUSSION: RESHAPING MARKETING OPS TALENT (10:30 – 11:10a.m. ET)
Marketing operations roles and responsibilities often expand faster than role clarity, decision rights, and resourcing. In this interactive discussion where all attendees are asked to participate, we will map out the responsibilities marketing operations should own, enable, and influence, while identifying the top capability investments teams must make to succeed over the next 6-12 months. You will walk away with concrete “stop, shift, and decide” commitments to protect strategic capacity.

IV. ELEVATING MAROPS AS A STRATEGIC GROWTH FUNCTION(11:10 – 11:45a.m. ET) (Download the Presentation)
In this presentation, Head of Commercialization and Business Operations Aidan Nevin reframes Marketing Operations as a proactive, strategic driver of organizational growth rather than a reactive support function. The presentation highlights how understanding business context, prioritizing strategically, and fostering curiosity enables MarOps to connect strategy with execution, uncover deeper insights, and guide the organization toward better decision-making and sustained performance.

You will learn:

• Context Matters: MarOps must understand the deeper “why” behind metrics and requests to deliver insights that meaningfully guide strategy. 
• Say No with a Minus Mindset: Declining low‑value work preserves bandwidth and keeps MarOps focused on initiatives that drive clarity, alignment, and growth.
• Remain Curious: By looking beyond dashboards and proactively exploring the business landscape, MarOps can anticipate friction, bridge strategy and execution, and drive innovation.

Speaker:
Aidan Nevin, Head of Commercialization and Business Operations – Fidelity

V. BREAK (11:45a.m. – 12:00p.m. ET)

VI. THE INVISIBLE ENGINE: HOW PROCESS AND ENABLEMENT POWER MODERN MARKETING (12:00 – 12:35p.m. ET) (Download the Presentation)
As marketing organizations grow, success increasingly depends on the systems behind the work, not just the ideas themselves. In this session, Fahad Osman shares how smart process management and enablement help marketing teams move faster, stay aligned, and scale with confidence. Fahad will explore practical ways to design processes that drive clarity without adding friction, enable teams through the right operating models and tools, and connect strategic intent to consistent execution. The focus is on building marketing operations that quietly, but powerfully, unlock impact.

Speaker:
Fahad Osman, Global Head of Marketing Strategy & Operations – Coursera

VII. THE POWER OF HANDSHAKE: STRENGTHENING THE CONNECTIONS THAT MAKE MARKETING WORK (12:35 – 1:10p.m. ET)  (Download the Presentation)
Too often, there is a gap between marketing leadership’s vision for technology and the realities of its implementation. Without a common language or understanding, frustration increases, and alignment diminishes. In this session, Danielle Balestra, who has led marketing operations and technology teams across various industries, will share how to bridge this gap and unlock greater impact.

Speaker:
Danielle Balestra, Fractional Marketing Technology Executive – D Balestra Consulting

VIII. NETWORKING LUNCH (1:10 – 2:00p.m. ET)