Marketing Operations and Transformation Forum

Open to Client-Side Marketer members only

The Marketing Operations and Transformation Forum focuses on the foundation of an organization’s overall marketing strategy and operations. A convergence of people, process, and technology, Marketing Operations (MOPs) is the essential center of excellence that allows organizations to not only meet the marketing challenges of today, but position brands to address evolving consumer behavior in the future. This forum encourages participation from experienced MOPs leads interested in keeping up with best practices, as well as brand and product executives eager to implement or scale MOPs at their companies.

The Marketing Operations and Transformation Forum meets virtually to engage members in roundtable discussions and to hear from renowned speakers in this space. Meetings are typically held once every other month.

Interested in joining the forum? Go to the “Join a Committee” page, select “Marketing Operations and Transformation Forum” from the list, and click “Request to Join Selected Committees” at the bottom.

ANA Staff:

• Greg Wright, Vice President
• Peter Kenigsberg, Director

Resources:

• ASK: Research Service Answers - Marketing Operations
• Bridging the Gap Between Marketing Strategy and the Customer Experience
• Why CMOs Are Going All-In on Marketing Operations
• 2023 ANA Masters of Data & Technology Conference – April 12 – 14, 2023, Orlando, FL
• 2023 Advertising Financial Management Conference – April 30 – May 3, 2023, Phoenix, AZ

Topics:

• Business affairs
• Continuous improvement in marketing systems
• Data analytics management
• Digital asset management
• Digital transformation
• Marketing technology management
• MOPs strategy
• Ongoing employee training on MOPs best practices
• Organizational structure of MOPs teams
• MOPs performance measurement
• Process management (brand compliance, budget and planning, content management, demand generation/lead management, etc.)