Multicultural Marketing & Diversity

Networking Breakfast (9:00-9:30am ET)

Welcome and Introductions (9:30-9:45AM ET)

Committee Roundtable Discussion (9:45-10:00am ET)

I. Saks Fifth Avenue and G & Co. on Benchmarking DE&I Efforts and Customer Experience (10:00-10:45am)
As consumer expectations are changing, it’s important to understand what will be the driving force for new customer acquisition and retention, and what brands can do to build lasting connections through diversity, equity, and inclusivity efforts.

G & Co. partnered with Saks Fifth Avenue to build its market share to reach new, diverse consumer bases and how to best engage with current customers.

Speaker:
Juan Manuel Gonzalez, Founder and CEO - G & Co.
Aaron Bellack, Digital Project Manager - Saks Fifth Avenue

II. Absolut Continued Support to the LGBTQ+ Community (10:45-11:30am ET)
After more than 40 years of LGBTQ+ allyship, the brand launched 'Out & Open' to bring awareness to community bars and restaurants. Moreover, to highlight the importance of protecting the future of LGBTQ bars and restaurants, Absolut partnered with the National LGBT Chamber of Commerce (NGLCC) to make the organization's training programs around succession planning more accessible to more LGBTQ business owners.

Speaker:
Katherine Chen, Manager, Culture & Inclusive Marketing- Pernod-Ricard

Lunch (11:30am-12:15pm ET)

III. American Express Commitment to the Multicultural Segments (12:15-1:00pm ET)
Today's consumer brand preferences are driven by companies whose values authentically match their own. American Express has a long history of supporting underrepresented communities and remains committed to advancing diversity, inclusion and equity to create lasting change.

Since October 2020, the company exceeded its goal of reaching $1 billion in spending on DE&I initiatives and has raised its target to invest an additional $3 billion in new and ongoing DE&I initiatives globally by 2025, bringing its total commitment to $4 billion. As part of this work, the brand is increasing its efforts to authentically reach multicultural Gen Z and Millennial consumers and business owners, while continuing to deliver the world’s best customer experience every day.

Speaker:
Marques E. Zak, Director, Cultural Platforms, American Express

IV. Nielsen: Investing in the Intersection of Diverse-Owned and Diverse-Targeted (1:00-1:45pm ET)
Nielsen will discuss the importance of the multicultural segment and how to address and target diverse markets appropriately.

Speaker:
Stacie M. De Armas, SVP, DEI, Diverse Insights, Intelligence & Initiatives, Nielsen

Closing Remarks (1:45-2:00pm ET)

**Schedule subject to change