Multicultural & Inclusive Marketing

FROM PLAYBOOK TO PRACTICE: MULTICULTURAL AND INCLUSIVE MARKETING IN ACTION

11:00 AM – 11:10 AM | Welcome & Opening Remarks
Featuring Bernice Veloz, Gilbert Dávila, Lanae Williamson and Susette Brooks

11:10 AM – 12:00 PM | In the Spotlight: Celebrating Black History Month Through Multicultural Marketing at Nissan (Download the Presentation)
Featuring Lanae Williamson

Join Nissan for an inside look at how the brand is honoring Black History Month through intentional, culturally grounded marketing. Lanae Williamson, Senior Lead of Multicultural Strategy and Marketing Operations at Nissan North America, will share how Nissan approaches multicultural strategy with purpose, highlighting recent marketing efforts that celebrate Black culture, elevate authentic storytelling, and strengthen connections with Black consumers. This session will explore how strategic planning, cross functional collaboration, and cultural insight come together to drive meaningful impact. Attendees can expect a blend of inspiration and practical takeaways, with actionable insights that can be applied immediately to elevate multicultural and inclusive marketing efforts across industries. 

12:00 PM – 12:20 PM | Strategic Working Session & Collective Input
Featuring Gilbert Dávila, Lanae Williamson and Susette Brooks

Turn insights into action! Join a dynamic peer exchange where you’ll discuss key takeaways from the Nissan presentation, share real-world experiences, and explore how to apply practical strategies to your own organization. Walk away with actionable ideas you can use immediately. 

12:20 PM – 12:30 PM | Closing Remarks & Next Steps
Featuring Bernice Veloz and Elliot Lum