Multicultural Marketing & Diversity

This event is over.


Welcome and Introductions (11:00-11:10AM ET)
Diana Hilaire, Director - ANA

Roundtable Discussion (11:10-11:30am ET)

I. 20 Years of LGBTQ+ Marketing and Community Engagement with Target 10 (11:30am-12:10pm ET)
The marketing world got a little bit bolder — and a lot more queer — when Target 10 first opened its doors in 2002, and twenty years later the agency is a leading independent and certified queer-owned LGBTQ+ marketing firm for major advertisers.  Experienced in both targeted and inclusive marketing as well as consumer segment consultation, Target 10 partners with some of the best known brands in the world, from Johnson & Johnson to PepsiCo to HBO, demonstrate to LGBTQ+ consumers that they “get it and get me.” Founder and President Matt Tumminello and VP Matt Wagner will share learnings from Target 10’s two decades of experience and best practices on how to engage with this vibrant, growing audience in 2022 and beyond.

Speaker:
Matt Tumminello, Founder and President -  Target 10
Matt Wagner
, VP Client Services - Target 10

II. Aveeno Raises Visibility & Offers Solutions to the Underdiagnosis of Eczema in Black Skin (12:10-12:50pm ET)
Aveeno is on a mission to help people lead healthier lives. And this extends beyond the products they make. In 2021, the brand launched an initiative that focused on creating awareness of, education for, and access to solutions for Eczema in black skin. Join Suzanne Goldstein, Senior Director for Aveeno, to hear about how Aveeno tapped into its rich scientific legacy in areas that impact skin, to bring together a roster of dermatologists, skin health advocates, eczema sufferers and celebrities to drive conversation around the skin condition's disproportionate impact on the Black community, despite an overall lack of visibility to the issue in mass media and educational content.

Speaker:
Suzanne Goldstein, Senior Director - Aveeno

Closing Remarks (12:50-1:00pm ET)


**Schedule subject to change


Speaker Bios



Matt Tumminello
Founder and President
Target 10

Matt Tumminello is founder and president of Target 10, one of the first and only agencies to specialize in LGBTQ+ consumers. He is a leading voice in LGBTQ+ marketing and advertising and he advises clients on how to build authentic, long-lasting relationships with members of the community. Matt frequently speaks on queer culture, representation and visibility and he uses his position to elevate and build equity for LGBTQ+ people and communities. His agency Target 10 has led LGBTQ+ work for some of the world’s best-known companies including Johnson & Johnson, Pepsi, Hasbro, Church & Dwight, HBO and Netflix. Target 10 is also a founding member of the Alliance for Inclusive and Multicultural Marketing.


Matt Wagner

VP Client Services
Target 10

As Target 10’s Vice President of Client Services, Matt has nearly fifteen years of experience leading the development and execution of innovative, authentic and award-winning LGBTQ+ communications and campaigns that leverage queer cultural insights for cross-category Fortune 50 companies and brands. Matt is proud to serve as a Communications Committee Chair within the Alliance for Inclusive and Multicultural Marketing, a division of the Association of National Advertisers, helping lead the planning and execution of external strategy for the alliance including its #SeeAll campaign and advancement of the Cultural Insights Intelligence Measure (CIIM).


Suzanne Goldstein
Senior Director
Aveeno