Multicultural Marketing & Diversity

when

Start: Friday, July 22, 2022 at 11:00am

End: Friday, July 22, 2022 at 1:00pm

WHERE

11:00am ET
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A

Welcome and Introductions (11:00-11:10AM ET)

Roundtable Discussion
 (11:10-11:30am ET)

I. Ad Council COVID-19 Vaccine Education Initiative for the Black Community (11:30am-12:10pm ET)
The Ad Council delivered the most comprehensive, multi-faceted, powerful education campaign for the Black community around COVID-19 vaccines in its history; driving unparalleled increases in vaccines in the Black community. Hear how this project  was a labor of love and the one of the most important efforts of our time. Numbers don't lie. Eighty percent (80%) of Black America is now vaccinated and we are continuing to drive action, leading with empathy, respect, and pertinent information to make an informed decision.

Speakers:
TBA - Ad Council
TBA - JOY Collective

II. Building A Culturally Fluent Bank (12:10-12:50pm ET)
The multicultural population in the United States is transforming American Culture. This segment is now responsible for all of population growth, all of job growth and a major share of economic growth in the country. The impact of the group of consumers who were once an afterthought of businesses, have now become central to the success of major consumers brands across the country thus, it is important to note that financial brands cannot succeed without including multicultural communities and consumers in their growth strategies.

Speaker:
David Femi, Head of Multicultural Banking & Diverse Market Strategy - M&T Bank

Closing Remarks (12:50-1:00pm ET)



**Schedule subject to change


Speaker Bios



David Femi
Head of Multicultural Banking & Diverse Market Strategy
M&T Bank

David Femi is currently the Head of Multicultural Banking & Diverse Market Strategy at M&T Bank. Prior to taking on this role, David served as the Retail Regional Sales Manager for the Buffalo Central Region of M&T Bank.

An enthusiastic and visionary leader in the banking and financial services industry, David has a track record of building and leading successful teams. David is most fulfilled when helping people to grow professionally. His vision and ability to nurture relationships lead to long term solutions and success.

A change advocate with deep sense of community, diverse market growth expertise and neighborhood revitalization, David is committed to adding strength and resiliency to our diverse communities across the M&T footprint. Throughout his tenure in the financial services and banking industry, David has built a reputation for championing financial services inclusivity aimed at empowering families invariably bringing about financial freedom.

An All-American scholar during his college days, David consistently embraces the core values of integrity, innovation and growth. He is the recipient of the George Washington Leadership Award from Delaware State University and a recipient of the Wilmington YMCA Black Achievers Award in 2015.

In 2019, David was recognized for his work in championing community revitalization efforts via financial wellness programs and working with numerous community and private sector leaders to improve the plight of Buffalo’s East Side community. He was awarded the Buffalo Black Achievers Leadership Award in 2019.

David holds a Finance MBA and bachelor’s degree in political science with a minor in Finance from Delaware State University. During his spare time, David is also an Adjunct Professor of Finance at Houghton College.

Webinar information, if available, will be provided to registrants only.