Committees | Events & Webinars | Multicultural Marketing & Diversity | ANA

Multicultural Marketing & Diversity

This event is over.

Welcome and Introductions (11:00am - 11:10am ET) | VIRTUAL
Karim Amadeo, Director - ANA

Roundtable Discussion (11:10am - 11:20am) | VIRTUAL

I. The Power of Influencers to Raise Brand Awareness and Connect with Your Audience (11:20am - 11:55am) | VIRTUAL
Consumers are bombarded with multiple marketing messages daily. In fact, 66% of consumers would like to see fewer marketing messages. In this session Black Women's Health Imperative (BWHI) will share how they were able to break through the clutter with a limited budget to deliver an impactful campaign using NFL players as influencers to deliver their authentic message & increase awareness of their brand and important work.

Michelle Webb, EVP Brand Management - Black Women's Health Imperative (BWHI)
Larry Lundy, Founder and President- Lundy Marketing Group (LMG)

II. Understanding the US Chinese Consumers Digital Habits (11:55am - 12:50pm ET) | VIRTUAL
With more than 2.3 million users in the US Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population. While many ethnic communities index higher on using platforms like Facebook, Instagram, YouTube and WhatsApp, others feel more comfort and connection to their native channels including WeChat, Weibo and Little Red Book. Understanding their digital habits, knowing when to engage them in language vs. in culture, and skillfully using digital media and KOLs (influencers) they are receptive to are the keys to cracking a market opportunity that's in the hundreds of billions of dollars globally and growing everyday.

Speaker: Tonia Au, AVP, Media & PR - Ethnicity Matters

Closing Remarks (12:50pm - 1:00pm) VIRTUAL
Karim Amadeo, Director - ANA

**Schedule subject to change