Nonprofit Organizations

This meeting is offered virtually and in-person.

Welcome and Introductions (2:00 p.m. – 2:15 p.m. ET)

Committee Co-Chairs:

Amber Hobson
VP, Client Success
Wiland

Rachel Sweet
Marketing Scientist
St. Jude Children’s Research Hospital

The Future of Peer-to-Peer Fundraising: New Research, New Audiences, New Growth 
(2:15 p.m. – 2:50 p.m. ET) (Download the Presentation)

GoFundMe and GivingTuesday are unveiling new research on how peer-to-peer fundraising is evolving — and what it means for the future of nonprofit growth. We’ll preview key findings on supporter-led fundraising, highlight emerging best practices, and explore how nonprofits can empower advocates to reach new audiences, particularly younger donors. Join us for a forward-looking conversation on how activating your community can unlock sustainable, long-term impact for your organization.

Amanda Brown Lierman
VP, Policy, Engagement, and Impact and Executive Director
GoFundMe.org

Kelsey Kramer
Director of Partnerships
GivingTuesday Data Commons

James Payne-Gill
Senior Data Scientist
GivingTuesday Data Commons

Roundtable Discussion (2:50 p.m. – 3:20 p.m. ET)

Closing Announcements (3:20 p.m. – 3:30 p.m. ET)

About Our Speakers

Amanda Brown Lierman is the Vice President for Policy, Engagement, and Impact, as well as the Executive Director of GoFundMe.org, a partner to GoFundMe which mobilizes for crisis relief and other philanthropic causes.

Amanda most recently served as the Executive Director of Supermajority, an organization focused on training and organizing women across age, race and background to build women's political power. She leveraged her experience as an organizer to build a multiracial and intergenerational coalition of women who are united in their values and vote together.

Amanda’s passion for community organizing was ignited through her earliest career experiences -- first as an intern in then-Senator Barack Obama’s office. After graduating from Dartmouth, and shortly after Barack Obama announced his candidacy for president, she met him at a fundraiser where he convinced her to join his campaign. Two weeks later, she was knocking on doors and making phone calls, learning the power of organizing through storytelling. Through simple, personal conversations and connections, Amanda learned the power that storytelling has to connect, inspire, and move people to action. 

After a successful presidential campaign and three years in the Obama Administration, Amanda went on to lead Rock the Vote as the national political director from 2011-2014. She managed the maintenance and development of the organization’s online voter registration tool, which was used by more than 2.5 million young people during her tenure. She returned to the Obama Administration from 2014-2016 to lead the National Women’s Business Council as its Executive Director. The Council conducted research on issues of impact and importance to women entrepreneurs. Amanda then launched and served as the campaign director for For Our Future, an $80 million organizing effort in seven battleground states in support of Hillary Clinton. And, during the 2018 midterm cycle, she served as the political and organizing director for the Democratic National Committee, when there was a surge in women’s participation as voters, volunteers, donors, and candidates themselves.

Amanda’s work has earned her recognition as a 2014 Forbes 30-under-30 recipient in the law and public policy field and as a 2017 Washingtonian Magazine's 40-under-40 recipient. She currently serves on the boards of Strong Schools Maryland and Color of Change, and on the Dartmouth College Alumni Council. 

Amanda lives in Bethesda, Md., with her husband Kyle and three daughters, Belle, Leia and Hart. She loves exploring neighborhood parks with the kids, is always working to perfect her pancakes and pies, and treats herself with solo drives to get a “fancy coffee.” 

Kelsey Kramer directs partnerships for the GivingTuesday Data Commons, supporting a vibrant network of collaborators that power the Data Commons' mission to utilize data to build a more resilient social sector. She engages data and research partners, movement leaders, and strategic collaborators to build new initiatives, support ongoing research, and connect research to practice—bringing 10 years of experience from nonprofits and technology companies large and small.

James Payne-Gill leads work at GivingTuesday to uncover insights into charitable giving behavior. With a background in Economics and Psychology, he specializes in statistical modeling, impact evaluation, and developing analytical tools to support decision-making. He’s passionate about using data to tell compelling stories and drive positive outcomes, and brings a pragmatic, collaborative approach to building knowledge in the social sector.