Production Management Committee Meeting

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. ROUNDTABLE DISCUSSION: BEST PRACTICES IN OVERSEAS PRODUCTION
(11:10 – 11:45a.m. ET)
This moderated roundtable will bring Production Management Committee members together for a candid, peer-driven discussion on best practices in overseas production with a focus on balancing cost efficiency, quality, speed, and risk in today’s global environment. Facilitated by executive producer Brent Holt, who has led brand-side productions at Dell and agency-side productions at VML and Grey, the conversation will explore real-world approaches to selecting international production partners, managing time zones and communication, navigating local regulations and labor considerations, and mitigating challenges related to logistics, compliance, and brand safety. Designed to be highly interactive, the session will emphasize practical lessons learned, emerging trends, and actionable frameworks that production leaders can apply when evaluating and executing offshore and nearshore production strategies.

III. HOW DIGITAL ASSET MANAGEMENT DELIVERS GLOBAL PRODUCTION SCALE 
(11:45a.m. – 12:20p.m. ET) (Download the Presentation)
A centralized digital asset management platform can make the difference between siloed executions and streamlined, strategy-driven campaigns excelling at scale. In this session, Orange Logic’s Misti Vogt will speak with Penske Media Corporation on building a DAM foundation at scale. From security management to taxonomies that allow for global content control, learn how the right DAM solution can keep production teams proactive and prepared for every shoot on the calendar.

Speakers:
Misti Vogt, SVP Engagement – Orange Logic
Karl Walter, Vice President, Content – Penske Media Corporation

IV. BREAK (12:20 – 12:25p.m. ET)

V. FROM LOCAL TO GLOBAL: LEVERAGING INTERNAL PRODUCTION TO RAISE FEED THE CHILDREN'S BRAND AWARENESS (12:25 – 1:00p.m. ET) (Download the Presentation)
Since 1979, Feed the Children has helped 14.9 million people in the US and around the world receive the food and essentials needed to grow and thrive. A company with a global focus demands an internal production team that is equally prepared to showcase its worldwide impact. At the helm of Feed the Children’s production team is director Storme Wood who has spent over 20 years creating content for nonprofits. Most recently, Storme led production on a campaign to build awarenss in Feed the Children's home of Oklahmona City. This campaign evolved into a national campaign that reinforces Feed the Children's global impact. Through this case study, learn how production efforts both in-house and externally come together to share a powerful message.

Speaker: 
Storme Wood, Director, Video Production – Feed the Children