Production Management Committee

Open to Client-Side Marketer members only

The Production Management Committee is for client-side marketers working day-to-day in production management roles, including in-house content teams. The committee's primary focus is on video and broadcast production, however other media are covered as well. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as optimize their investments in marketing and advertising production.

Production consultants are invited to attend committee meetings on April 4 and November 14. To complete your registration, please contact Peter Kenigsberg (pkenigsberg@ana.net).

Committee Co-Chairs:

• Brendan O'Malley, Sr. Manager, Broadcast Production - Verizon
• Kristin Schaack, Sr. Manager, Creative Producer - Target

ANA Staff:

• Greg Wright, Vice President
• Peter Kenigsberg, Director

Resources:

• Register now for the 2023 ANA Advertising Financial Management Conference
• Presentations and recaps from the 2022 ANA Advertising Financial Management Conference
• Resource List of Certified Diverse Suppliers for Marketing/Advertising
• The Joint Policy Committee, LLC

Discussion Topics

• Alternative production models
• Content creation
• Contracting with Influencers/Content creators
• Digital asset management (e.g. rights management)
• Digital production
• Direct sourcing of production
• Efficiencies and cost-savings tactics (e.g. production tax incentives, benchmarking, audits)
• Integrated production
• Music licensing
• New and emerging technologies (e.g. virtual reality, augmented reality, virtual stages)
• Print production
• Production best practices
• Production decoupling
• Production workflow tools
• SAG-AFTRA commercials contract and talent
• Supplier diversity
• Sustainable production
• Trends in global production

Leadership Initiatives

U.S. Commercial Production Tax Incentives
Tax incentive programs started to appear about 30 years ago in the feature film and television industries to keep U.S. productions from going offshore for lower costs. Many programs have expanded to include commercial productions. The savings can be quite significant, often ranging from 10 to 40 percent of qualified production spending in that state. The purpose of this paper is to provide an overview of these incentives, outline the process for participating, and make advertisers aware of these incentives (December 2022).

Certified Diverse Suppliers Resource List
Finding diverse suppliers is a key challenge in supplier diversity. As a follow-up to the 2020 report, “The Power of Supplier Diversity,” ANA/AIMM began curating a list of diverse suppliers that work in our industry. The initial “Certified Diverse Suppliers Resource List” was issued in July 2020 and has been updated on a regular basis. The last 2021 update, published in December, listed 377 companies. The list more than doubled in 2021, increasing from 186 companies a year earlier (July 2022).

Media Agency Compensation Practices
Given the rapidly changing digital, social, and programmatic media landscape, the ANA fielded this survey to delve into the topic of media agency compensation practices and the related issues of performance incentives and programmatic compensation/transparency, as well as rebates, discounts, and principal-based buying. ANA is well known for our triennial reports on agency compensation, which cover all types of agencies. Our last such report was in 2017. (September 2019)

Issues that Contribute to the Breakdown of Trust in the Advertising Ecosystem
The ANA launched the Trust Consortium in partnership with our outside counsel, Reed Smith, to help address the issue of trust between marketers and the advertising ecosystem. To identify future focus areas for the Trust Consortium, a survey asked client-side marketers to rate several issues on how they contribute to the breakdown of trust. (September 2019)

Additional Resources

List of Production Consultants
ANA has compiled this list of production consultants and other production specialists based on feedback from members of the Production Management Committee. This list is current as of July 2022. Please contact Greg Wright with updates.

Holding Company and Agency In-House Facilities for Production/Editorial and Music
Many holding companies and agencies have in-house facilities for production/editorial and music. This list is current as of March 2021.