Production Management Committee

The Production Management Committee is for client-side marketing members working day-to-day in marketing/advertising operations and production oversight roles, including in-house teams. This committee provides a forum for learning, networking, and discussion to help members navigate challenges in their role, stay up-to-date on the latest technologies and resources, advance their position and that of their respective departments, and optimize their investments in marketing and advertising production. The committee's primary focus is on video and broadcast production, however other media are covered as well.

Committee Co-Chairs:
Brendan O'Malley, Sr. Manager, Broadcast Production, Verizon
Kristin Schaack, Sr. Manager, Creative Producer, Target

ANA staff managing the Production Management Committee are Pamela Gross.

The ANA Production Management Committee invites production consultants to attend the April 6, 2021 (Sustainability) and November 16, 2021 (DE&I) committee meetings. Production consultants interested in attending must email Pamela Gross to be registered.

Discussion Topics

• Supplier Diversity
• Sustainable production
• SAG-AFTRA and Talent
• Content creation
• Music Licensing
• Alternative production models
• Integrated production
• Production workflow tools
• Production cost benchmarking
• Efficiencies and cost-savings tactics
• Production decoupling
• Direct sourcing of production
• Conducting production audits
• Trends in global production
• Digital production
• Digital asset management
• New and emerging technologies (i.e., virtual reality, augmented reality)
• Production best practices

Leadership Initiatives

The Power of Supplier Diversity
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more.

Production Transparency in the U.S. Advertising Industry
This in-depth ANA report concludes that transparency concerns in production exist at multiple agencies and holding companies. Ten recommendations for advertisers are provided to address these concerns.

ANA Production Transparency Task Force Webinar Series
The mission of the ANA Production Transparency Task Force is to assess whether there are non-transparent advertising agency practices in production and to develop recommendations for improvement. This webinar series features industry leaders who have perspectives to share on the issue.

State Commercial Production Incentives – Principles for Fair Business Practices
Many states offer financial incentives to shoot commercials in their states. Although such incentives originated more than ten years ago, recently they have expanded to additional states and have become increasingly attractive to production companies and marketers. In order to help marketers navigate the complexities of state commercial production incentives, the ANA Production Management Committee has developed a set of Principles for Fair Business Practices.  This is a follow-up to the 2012 ANA white paper, "The Found Money of State Commercial Production Incentives."

Payment Terms – Current Practices for Marketing Services
This survey research report was initiated due to member interest resulting from news in the advertising/marketing trade press and mainstream business press regarding changes in payment terms being implemented by a handful of companies to some suppliers. The purpose of this survey was to determine if such changes were isolated examples or reflective of a broader trend.

The Found Money of State Commercial Production Incentives
Many states now offer financial incentives to advertisers to shoot commercials in their states. Although such incentives originated about ten years ago, more recently they have expanded to additional states and have become increasingly attractive to advertisers. The savings can be quite significant, often ranging from between 15 to 30 percent of production spending in that state. This paper provides an overview of these incentives, outlines the process for participating, and make advertisers aware that there is competition from production companies to acquire this incentive money.

Additional Resources

Holding Company and Agency In-House Facilities for Production/Editorial and Music
Many holding companies and agencies have in-house facilities for production/editorial and music. This list is current as of March 2021. Please contact Pamela Gross with updates.

List of Production Consultants
ANA has compiled this list of production consultants and other production specialists based on feedback from members of the Production Management Committee. This list is current as of March 2021. Please contact Pamela Gross with updates.