Production Management Committee

The Production Management Committee helps members optimize their investments in advertising production and keeps members up to date on new technologies and resources. While the committee's primary focus is on television production, other media are covered as well.

Committee Co-Chairs:
John Lick, Manager, Global Brand Building Integrated Production, The Procter & Gamble Company
Valerie Light, Manager, Broadcast Production, Verizon Communications

ANA staff managing the Production Management Committee are Greg Wright and Crystal Albanese.

The ANA Production Management committee invites production consultants to attend the June 13, 2017 and December 7, 2017 committee meetings. Production consultants should email Crystal Albanese if they would like to register to attend.

Discussion Topics

• Production cost benchmarking
• Cost saving tactics
• Direct sourcing of production
• Production workflow tools
• Sourcing a production partner
• Conducting production agency audits
• Managing integrated production
• Trends in global production
• Managing talent payments – best practices and cost savings strategies
• Digital asset management
• Improving the client/agency/production company relationship
• SAG/AFTRA the new talent payment model
• New techniques/technologies (e.g., virtual reality, augmented reality, artificial intelligence)
• Production decoupling
• Digital production - cost and technological implications
• Green production
• Best practices to achieving consistent high quality productions

Leadership Initiatives

Production Transparency in the U.S. Advertising Industry
This in-depth ANA report concludes that transparency concerns in production exist at multiple agencies and holding companies. Ten recommendations for advertisers are provided to address these concerns.

ANA Production Transparency Task Force Webinar Series
The mission of the ANA Production Transparency Task Force is to assess whether there are non-transparent advertising agency practices in production and to develop recommendations for improvement. This webinar series features industry leaders who have perspectives to share on the issue.

State Commercial Production Incentives – Principles for Fair Business Practices
Many states offer financial incentives to shoot commercials in their states. Although such incentives originated more than ten years ago, recently they have expanded to additional states and have become increasingly attractive to production companies and marketers. In order to help marketers navigate the complexities of state commercial production incentives, the ANA Production Management Committee has developed a set of Principles for Fair Business Practices.  This is a follow-up to the 2012 ANA white paper, "The Found Money of State Commercial Production Incentives."

Payment Terms – Current Practices for Marketing Services
This survey research report was initiated due to member interest resulting from news in the advertising/marketing trade press and mainstream business press regarding changes in payment terms being implemented by a handful of companies to some suppliers. The purpose of this survey was to determine if such changes were isolated examples or reflective of a broader trend.

The Found Money of State Commercial Production Incentives
Many states now offer financial incentives to advertisers to shoot commercials in their states. Although such incentives originated about ten years ago, more recently they have expanded to additional states and have become increasingly attractive to advertisers. The savings can be quite significant, often ranging from between 15 to 30 percent of production spending in that state. This paper provides an overview of these incentives, outlines the process for participating, and make advertisers aware that there is competition from production companies to acquire this incentive money.

Other

Holding Company and Agency In-House Facilities for Production/Editorial and Music
Many holding companies and agencies now have in-house facilities for production/editorial and music. This list is up-to-date as of December 2017. Please contact Bill Duggan with any updates.

List of Production Consultants
The ANA compiled this list of production consultants, agency production units and other production specialists based on feedback from members of the Production Management Committee. This list is up-to-date as of April 2017. Please contact Crystal Albanese with any updates.