Production Management Committee

The Production Management Committee helps members optimize their investments in advertising production and keeps members up to date on new technologies and resources. While the committee's primary focus is on television production, other media are covered as well.

Committee Co-Chairs:
John Lick, Manager, Global Brand Building Integrated Production, The Procter & Gamble Company
Valerie Light, Advertising Production Manager, Verizon Communications

ANA staff managing the Production Management Committee are Greg Wright and Crystal Albanese.

Discussion Topics

• Trends in global production
• Managing talent payments – best practices and cost savings strategies
• Digital asset management
• Improving the client/agency/production company relationship
• SAG/AFTRA the new talent payment model
• Recommended guidelines/procedures to prevent print production fraud
• Ad-ID, the new digital identification standard for advertising assets
• New techniques/technologies (e.g., commercial production using 24P)
• Production decoupling
• Digital production - cost and technological implications
• Green production
• Best practices to achieving consistent high quality productions

Leadership Initiatives

State Commercial Production Incentives – Principles for Fair Business Practices
Many states offer financial incentives to shoot commercials in their states. Although such incentives originated more than ten years ago, recently they have expanded to additional states and have become increasingly attractive to production companies and marketers. In order to help marketers navigate the complexities of state commercial production incentives, the ANA Production Management Committee has developed a set of Principles for Fair Business Practices.  This is a follow-up to the 2012 ANA white paper, "The Found Money of State Commercial Production Incentives."

Payment Terms – Current Practices for Marketing Services
This survey research report was initiated due to member interest resulting from news in the advertising/marketing trade press and mainstream business press regarding changes in payment terms being implemented by a handful of companies to some suppliers. The purpose of this survey was to determine if such changes were isolated examples or reflective of a broader trend.

The Found Money of State Commercial Production Incentives
Many states now offer financial incentives to advertisers to shoot commercials in their states. Although such incentives originated about ten years ago, more recently they have expanded to additional states and have become increasingly attractive to advertisers. The savings can be quite significant, often ranging from between 15 to 30 percent of production spending in that state. This paper provides an overview of these incentives, outlines the process for participating, and make advertisers aware that there is competition from production companies to acquire this incentive money.

Other

List of Production Consultants
The ANA compiled this list of production consultants, agency production units and other production specialists based on feedback from members of the Production Management Committee. This list is up-to-date as of February 2016. Please contact Crystal Albanese with any updates.