Committees | Events & Webinars | Relationship Marketing | ANA

Relationship Marketing

This event is over.

Welcome and Introductions (11:00-11:20am ET)

I. How Kimberly-Clark’s Digital Transformation Is Enabling Consumer-Centricity (11:20am-12:05pm ET)
Three years ago, Kimberly-Clark embarked on a digital transformation journey to not only achieve greater ownership of their consumer relationships but also create increased mutual value. Josh Blacksmith, senior director, global consumer relationships & engagement, will share the brands vision and purpose-driven process through the interconnection of data, technology, creativity and innovative ways of working. He’ll also discuss the lessons learned and best practices that enabled Kimberly-Clark’s successful transformation.

Josh Blacksmith, Senior Director, Global Consumer Relationships & Engagement - Kimberly-Clark

II. Lowe's Game-Changing MVPS Pro Rewards Program Makes Every Pro an MVP (12:05-12:50pm ET)
Launched earlier this year, the Lowe's MVPs Pro Rewards and Partnership Program offers new and existing loyalty members benefits from earned e-gift cards and access to business resources to a simple mobile and online user experience for Pros. Hear how Lowe's is deepening its partnership with Pro customers as part of their continued Total Home strategy that helps Pros grow their businesses and their futures. 

Ishita Ahmed, Director, Enterprise Loyalty and CRM – Lowe’s Companies, Inc. 

Closing Remarks (12:50-1:00pm ET)


**Schedule subject to change



Josh Blacksmith
Senior Director, Global Consumer Relationships & Engagement

Josh Blacksmith serves as the senior director for global consumer relationships and engagement at Kimberly-Clark. Blacksmith, who has over 20 years of integrated marketing, digital transformation and brand-building experience, is a passionate proponent of leveraging the sophisticated activation of data, technology and creativity to help Kimberly-Clark’s iconic brands such as Kleenex®, Huggies®, Kotex® and Cottonelle® make the most of every consumer moment – deepening consumer relationships and delivering unparalleled growth.

In his role, Blacksmith partners with the company’s global, regional and local marketing teams to build and scale best practices in digital execution while accelerating transformation throughout the organization’s omnichannel data-driven marketing efforts. As a result of Blacksmith’s leadership, the organization has built a zero and first-party data strategy that is helping ensure Kimberly-Clark begins to take control of its own consumer relationships.

He has also introduced and scaled a new global, consumer-centric marketing model rooted in building cross-channel marketing plans that maximize the ROI of every consumer interaction. In addition, he has worked to introduce data science into the organization by uncovering behavioral and transactional data signals and demonstrating how to work with agility to drive growth by activating these signals and scaling wins through automation.

Blacksmith was honored as the ‘2021 Charles S Downs Response Marketer of the Year’ by the Chicago Association of Direct Marketing (CADM), was selected as a ‘2020 Consumer Goods Visionary’ by Consumer Goods Technology, was named a ‘Top 40 Under 40 Marketer’ by Direct Marketing News in 2014, and he was recognized by Marketing EDGE as a ‘Rising Stars Honoree’ in 2016.

Ishita Ahmed
Director, Enterprise Loyalty and CRM
Lowe’s Companies, Inc.