Committees | Events & Webinars | Relationship Marketing | ANA

Relationship Marketing

This event is over.

Welcome and Introductions (11:00am - 11:10am ET) VIRTUAL
Gena Casciano, Senior Director - ANA

Roundtable Discussion (11:10am - 11:20am) VIRTUAL
Jill Perlberg, Committee Chair and VP, Head of Client Experience MarketingNorthwestern Mutual

I. Bringing Next-Level Personalization: The Rebirth of a Global Icon (11:20am - 11:55am) | VIRTUAL
Leveraging Huggies' new brand purpose to help navigate the unknowns of babyhood, learn how parent company Kimberly-Clark in concert with Accenture Song orchestrated the launch campaign across print, email, social, web, e-commerce, digital media. Hear how they brought forward next-level personalization, a fresh voice and creative style to revitalize a global brand. Not only did Huggies meet objectives across channels but even out-performed competitors in product category sales in the months following launch.

Erin GreitensBrand Manager - Huggies/Kimberly-Clark
Jeannette Kocsis
Executive Strategy Director - Accenture Song
Ruth TempestGroup Account Director - Accenture Song

II. Panera Bread's Loyalty Program and Increased Retention (11:55am - 12:30pm ET) VIRTUAL
Panera has one of the first – and largest – loyalty programs in QSR, and their recent foray into AI-powered personalized value across the MyPanera member lifecycle has helped accelerate customer value. Through a fully automated and dynamic platform augmented by generative AI capabilities, Panera has realized higher frequency and improved retention among its members.

Catherine Thacker
Sr. Director of Customer Engagement - Panera Bread

Closing Remarks (12:30pm - 12:45pm) VIRTUAL
Gena Casciano, Senior Director ANA

**Schedule subject to change