Committees | Events & Webinars | Commerce Marketing | ANA

Commerce Marketing

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Welcome & Introductions (11:00AM – 11:15AM EST)
John Paquin, Director, ANA


I. We Speak Shopper: Translating Insights into Bigger Baskets at Walmart (11:35AM – 12:15PM)
How do you inspire shoppers to reconsider their laundry care and stop shopping on autopilot? By uncovering compelling insights for a groundbreaking campaign that reimagines how to market to laundry shoppers while driving portfolio sales for Henkel and category growth for Walmart. Jennifer and Lisa will present a case study of the insights-driven “We Speak Laundry” campaign, which earned a REGGIE this year in the new Rebranding, Repositioning or Reintroducing Brand Marketing category.


Lisa Golloher, VP, Strategic Planning, The Mars Agency
Jennifer Fowler, Director Shopper Solutions, Henkel Corporation

II. Exploring the Livestream Commerce Landscape (12:15PM – 12:55PM)
Livestream Commerce (also known as Livestream Shopping) first started growing in popularity when retail giant Taobao launched Taobao Live in China in 2016. Since then, this QVC-Meets-Social-Media approach to selling has exploded to be one of the region’s most popular marketing tactics with projected market value expected to reach more than $700 billion (U.S.) by 2023. Western retailers and consumers weren’t quite as quick to adopt this new way of shopping until more recently. Join us as we explore the Livestream Commerce landscape, highlight best-in-class case studies, and discuss best practices that will help shape your future livestream commerce strategies.

Jason Velliquette, EVP Digital, R3


Speaker Bios

Lisa Golloher, VP, Strategic Planning,The Mars Agency
Lisa Golloher is Vice President, Strategic Planning at The Mars Agency, where she applies her expertise in market research, brand positioning and retail strategy to help clients unlock untapped business opportunities and sustainable growth. With more than 15 years as a strategic planner, Lisa relentlessly pursues “the why behind what we buy.” 

Jennifer Fowler, Director Shopper Solutions, Henkel Corporation
Jennifer Fowler is Director of Shopper Solutions at Henkel North America. She has dedicated her career to understanding how consumers shop and developing shopper-centric strategies that drive significant category and brand growth. Throughout her career, Jennifer has built best-in-class teams who infuse insights into the selling story, thereby enhancing retailer relationships and shifting organizational mindsets.

Jason Velliquette, EVP Digital, R3
Jason brings more than a decade of marketing experience to R3 with a focus on designing transformative digital consumer ecosystems. Formerly of Publicis Groupe as their SVP, Global Digital Strategy Director, Jason oversaw Proctor & Gamble’s digital marketing ecosystem – increasing sales both online and off through improved creative quality and best practices, emerging channel strategies & playbooks, rearchitected digital product experiences, and new performance marketing models. Today, Jason leads R3's team of digital consultants helping Fortune 500 marketers elevate their digital ecosystems through performance audits and competitor benchmarking, innovative thought leadership, and other systems & process consulting services.