Commerce Marketing

Introductions (11:00 – 11:15 a.m. ET)

John Paquin, Director of the Commerce Marketing Committee, ANA

Roundtable Discussion (11:15 – 11:35 a.m. ET)

I. Retail Media Networks: A Forced Marriage or Perfect Partnership? (11:35 – 12:15 p.m. ET)
What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of our members’ usage, attitudes and future intentions regarding RMNs, followed up with qualitative interviews with senior marketer members to gain additional learning, insights and context.

John will share the results of our report, including, among other findings, that brands have mixed feelings about RMNs, regarding them as a “have to buy” vs. “want to buy,” and crediting them with driving sales, but not yet convinced that they can drive brand growth. Yet advertisers believe they can get there, with a majority expecting to be using more RMNs, and spending more with them, than they are today.
John will include specific recommendations for brands to get the most out of their RMN investment.

Speaker: John Paquin, Director of the Commerce Marketing Committee, ANA

II. Session 2 (12:15 – 12:55 p.m.ET)

Wrap-up (12:55 – 1:00 p.m. ET)

Speaker Bios

John Paquin, Sr. Director, Brand & Media, ANA
John has been with the Association of National Advertisers for nearly five years; first as part of the Member Relations team, and more recently the Brand Activation Group. Prior to joining the ANA, John was an award-winning Global Account Director on the agency side, focusing primarily on CPG brands. Beyond brand building, John has a particular passion for building stronger, more efficient IATs, having piloted new approaches for P&G, and designing new models for Reckitt and Henkel.