Commerce Marketing

This event is over.

Introductions (11:00 – 11:15 a.m. ET)

I. The State of Shopper Marketing 2023 (11:15 – 11:35 a.m. ET)
Speaker: Olga Yurovski, CEO,  Founder of Shopperations

II. Retail Media Network Survey Review (11:35 – 12:10 p.m.ET) What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of our members’ usage, attitudes and future intentions regarding RMNs, followed up with qualitative interviews with senior marketer members to gain additional learning, insights and context.

John will share the results of our report, including, among other findings, that brands have mixed feelings about RMNs, regarding them as a “have to buy” vs. “want to buy,” and crediting them with driving sales, but not yet convinced that they can drive brand growth. Yet advertisers believe they can get there, with a majority expecting to be using more RMNs, and spending more with them, than they are today.
John will include specific recommendations for brands to get the most out of their RMN investment.

Speaker: John Paquin, Director of the Commerce Marketing Committee, ANA

Roundtable Discussion: "Retail Media: Member Experiences”  (12:10 – 12:55 p.m. ET)

Wrap-up (12:55 – 1:00 p.m. ET)

Speaker Bios

Olga Yurovski, CEO,  Founder of Shopperations
Olga Yurovski spent more than 15 years in the CPG and consumer electronics industries working in Brand Management, Product Development, Category Management, Consumer Promotions and Shopper Marketing roles. Her corporate career helped her uncover opportunities to make marketers’ jobs more efficient and data-driven by standardizing and automating planning processes and enabling robust post-promotional analytics. In 2014, she invented Shopperations, a collaborative marketing planning software that does just that.

Olga helps her clients recover productivity and bring transparency and accountability to their marketing teams. That’s why Shopperations’ clients like General Mills, Conagra, Ferrero, and Riviana spend less time on back-office administrative tasks and have more time to focus on strategic and executional, and analytical aspects of their jobs.

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John Paquin,
 Sr. Director, Brand & Media, ANA
John has been with the Association of National Advertisers for nearly five years; first as part of the Member Relations team, and more recently the Brand Activation Group. Prior to joining the ANA, John was an award-winning Global Account Director on the agency side, focusing primarily on CPG brands. Beyond brand building, John has a particular passion for building stronger, more efficient IATs, having piloted new approaches for P&G, and designing new models for Reckitt and Henkel.