Committees | Events & Webinars | Commerce Marketing | ANA

Commerce Marketing

This event is over.

This event is in-person only and no virtual option is available

Networking Breakfast (9:00 – 9:30 a.m. ET)

Introductions (9:30 – 9:45 a.m. ET)

I. Chips Ahoy! Happiest Birthday Kit: Driving Relevance and Hype Through Social Commerce Partnerships (9:45 – 10:30 a.m. ET)
In order the celebrate the 60th Anniversary of Chips Ahoy! while building cultural relevance with gen Z, the brand leveraged agency and content partnerships to build a limited edition Birthday Party Kit, sold via social commerce on the NTWK app and included in a sweepstakes giveaway. Chips Ahoy! will share their learnings and wins in working with partners to deliver culturally relevant collectibles and content on a proven social commerce platform.
Natalie Gadbois, Senior Brand Manager, Chips Ahoy!

II. Porch Group Media (formerly V12): The Rise (Again) of First Party Data – as the Cookie Crumbles (10:30 – 11:15 a.m.ET)
Marketers are always hunting for the silver bullet in their marketing strategy and programs. The good news? They have it right under their nose in the form of first-party data. As privacy regulations evolve and third-party cookie deprecation is on track for the latter party of 2024, brands have a wealth of audience insights in their first-party systems
Kym Vance
, Chief Revenue Officer, Porch Group Media
Amy Klenke,
 VP of Product Delivery, Porch Group Media

III. Reimagining promotions at the intersection of Context and Commerce (11:15 – 12:00 p.m. ET)
In today’s rapidly evolving commerce media landscape, brands and retailers have been challenged to rethink how to most effectively engage with their audiences. We’ll get into what this means for the industry and learn how Mars Wrigley has reimagined omnichannel promotions.
Natalie Cammerino, Omnichannel Promotions Lead, Mars Wrigley
Julia Miller, Group Vice President, Commerce Media, The Mars Agency
Darren O'Rourk, Vice President, Client Leadership, Mars Wrigley, The Mars Agency

Lunch (12:00 – 1:00 p.m. ET)


Natalie Gadbois, Senior Brand Manager, Chips Ahoy!
Natalie is passionate about building snacking brands that bring joy to today’s consumers. She has worked across multiple local and global brands at Mondelez including Chips Ahoy!, Trident and Dentyne Gum, Ritz, Triscuit, and Wheat Thins crackers. She started her CPG career at the Clorox Company in Oakland, California working on the Hidden Valley Ranch brand. She loves the challenge of modernizing heritage brands while maintaining the core of what makes them beloved by generations. Natalie grew up in Michigan and received her undergraduate degree from the Ross School of Business at the University of Michigan.

Amy Klenke; VP of Product Delivery;Porch Group Media
Amy Klenke has 25 years of experience dedicated to representing the "voice of the customer" and managing the customer experience.Throughout her career, she has leveraged her expertise on consumer behavior to drive powerful marketing results. As VP of Product and Delivery at Porch Group Media, Amy spearheaded the creation of a highly effective client mentoring program, designed to provide invaluable guidance to marketers on audience selection and campaign execution. Through her wealth of knowledge and industry insights, Amy empowers marketers to make informed decisions and achieve unparalleled results. Amy has taken charge of product development to ensure that marketers have access to exceptional third-party audience offerings.  Her deep understanding of consumer behavior has played a pivotal role in shaping platform development at Porch Group Media. Amy lives in New Jersey, where she enjoys relaxing in her favorite beach chair with her Kindle Paperwhite.

Kym Vance, Chief Revenue Officer, Porch Group Media
For more than 20 years, Kym Vance has helped devise and implement successful email and multi-channel direct marketing strategies for clients ranging from local mom & pop businesses to Fortune 500 clients. She serves as Porch Group Media’s Chief Revenue Officer and was one of the founding leadership team members of Datagence/Porch Group Media, a multi-channel direct marketing services company. Her tenure includes various management roles at leading database management companies, including Enterprise Marketing Solutions (now Qualfon), 24/7 Real Media and Consumernet. As a member of multiple industry organizations, Kym lends her expertise via panels, councils, and guidance groups. She is an advocate for following best practices and building meaningful relationships through marketing communications. Kym lives in New Jersey and serves on the executive boards of several community sports, childhood cancer, education, and service groups.

Julia Miller, Group VP, Commerce Media
Julia is an established media strategist known for driving innovation across the path-to-purchase taking a results-oriented approach. She has over 16 years experience both client and agency side driving growth in contextual commerce, retail media and integrated marketing solutions. She has a passion for innovation and leads the agency’s web3 and metaverse task force, focused on opportunities for brands and retailers to engage in these communities and drive growth.

After starting her career on Wall Street, Julia spent 10 years client side within the home improvement industry developing their color technology platform, launched their DTC e-commerce business, and oversaw their retail marketing for the independent hardware channel. Julia has been with the agency for over six years and leads the development and delivery of best-in-class Consumer Promotion and Shopper Marketing media strategies and plans for key agency clients. Julia holds an M.B.A. from New York University Stern School of Business and a B.A. from Drew University. In her spare time, Julia can be found either cheering for or coaching her 9-year old son and 10-year old daughter’s sports teams or enjoying a glass of wine with her husband, friends and family.

Darren O'Rourk, Vice President, Client Leadership, Mars Wrigley, The Mars Agency
With over 20+ years dedicated to helping brands find their footing at retail, Darren continues to guide his clients through the ever evolving landscape of connected commerce. From global brands such as Mars Wrigley, Pepsi and Heineken to sponsorship work including the NFL and MLS, he continues to push clients out of their comfort zone and rethink their definition of shopper marketing. Born and raised in America's 'pass-through state' (aka Connecticut), Darren loves a good night in with his wife and their new baby girl, Willow.

Natalie Cammerino, Omnichannel Promotions Lead, Mars Wrigley
Natalie has a wealth of experience in the CPG industry, serving in Consumer Promotions and Media roles at Nabisco/Kraft as well as agency side prior to her current role at Mars Wrigley. She currently oversees the Omnichannel Promotions practice, working on many of today’s well loved brands including M&M’S, SNICKERS, SKITTLES and EXTRA. Natalie has a passion for helping people and giving back to her community. In her spare time, in addition to traveling with her husband and son, she has been actively involved in Big Brothers / Big Sisters Club of America for 5 years.