Commerce Marketing
when
Start: Monday, May 17, 2021 at 11:00am
End: Monday, May 17, 2021 at 1:00pm
WHERE
Via Webinar (Eastern Time)
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Webinar | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Individual N/A | Nonmember N/A | |||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Individual N/A | Nonmember N/A | |||
INTRODUCTIONS (11:00AM – 11:15AM)
Paul P. Robinson, Director of the Commerce Committee, ANA
ROUNDTABLE DISCUSSION (11:15AM-11:35AM)
I.Pizza Hut: Reviving an Icon (11:35AM – 12:15PM)
Pizza Hut’s focused turnaround has been anchored on digging in to one question: why would a pizza lover love this? The answers have helped form a new point-of-view and expression of every facet of the brand: from the menu, to store design and communications. Lindsay Morgan, Chief Marketing Officer, with agency partner GSD&M will explain how embracing the past without merely reliving it has helped revive interest and drive business for the iconic restaurant throughout the turbulence of the past 18 months. Others can try but Nobody Outpizzas the Hut.
Speakers:
Lindsay Morgan, Chief Marketing Officer, Pizza Hut
Tom Hamling, SVP/Group Creative Director, GSD&M
David Matathia,SVP, Strategy Director, GSD&M
II.Coming Soon (12:15PM – 12:55PM)
Speaker: Stacey Nachtaler, Marketing Director, PepsiCo
WRAP UP
Webinar information, if available, will be provided to registrants only.