Sponsorship & Event Marketing

when

Start: Wednesday, March 27, 2019 at 9:00am

End: Wednesday, March 27, 2019 at 2:30pm

WHERE

The Ryder Cup Room
The Golf Club at Chelsea Piers
Pier 59, Chelsea Piers
New York, NY 10011

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person $0 N/A N/A N/A N/A N/A
Attend via Teleconference $0 N/A N/A N/A N/A N/A
Will Not Attend $0 N/A N/A N/A N/A N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
WELCOME FROM CHELSEA PIERS (10:00 – 10:15AM)

I. FIRESTARTER SESSION: ISSUES & EMERGING TRENDS IN SPONSORSHIP (10:15 – 11:15AM)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a "closed door" environment, leveraging knowledge and insights from peers that can be applied to your own business. In this session, we'll discuss topics and current issues including those below, and any others you want to explore. Come with your questions and be prepared to share!

• Measurement/ROI and program evaluation
• Use of emerging technologies in event activation
• The role of social media in sponsorship & event marketing

Facilitators:
Russ Findlay, Chief Marketing Officer – Hiscox and ANA Sponsorship & Event Marketing Committee Chair
Pamela Gross, Senior Manager – ANA

II. KPMG – EMPOWERING WOMEN ON AND OFF THE GOLF COURSE (11:35AM – 12:25PM)
In this session, you’ll hear how KPMG is creatively and strategically leveraging its golf sponsorships to create an innovative national platform with a demonstrated commitment to the development, advancement, and empowerment of the next generation of women in golf and in business.

Speaker:
Shawn Quill, Executive Director, Sports Marketing & Sponsorships – KPMG


LUNCH (12:25 – 1:05PM)

III. IT'S MORE THAN JUST THE MOVIES: CHASE SAPPHIRE & J.P. MORGAN PRIVATE BANK ACTIVATE THE SUNDANCE FILM FESTIVAL (1:05 – 1:55PM)
In this session, sponsorship marketers Denise Lukasik and Gretchen Parks will share how the company’s Chase Sapphire Brand is activating at the Sundance Film Festival and the importance of  leveraging (across lines of business) in unique ways to support the Wealth Management business.

Speaker:
Denise Lukasik, Vice President – Chase Sapphire Events & Sponsorships
Gretchen Parks, Executive Director, Marketing – J.P. Morgan Private Bank

Webinar information, if available, will be provided to registrants only.