Sponsorship & Event Marketing

when

Start: Wednesday, June 12, 2019 at 9:00am

End: Wednesday, June 12, 2019 at 2:30pm

WHERE

The onUp Experience at SunTrust Park
800 Battery Ave
Suite 110
Atlanta, GA 30339

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. THE ONUP EXPERIENCE AT SUNTRUST PARK (10:00 – 10:45AM)
The onUp Experience at SunTrust Park is a multi-sensory activation space that brings SunTrust's partnership with the Atlanta Braves to life in an interactive and fun environment. It is also the place where people can learn about the onUp Movement and begin to take a step toward financial confidence. In this session, hear how SunTrust is leveraging this partnership and unique, dedicated activation space to build trust and confidence with consumers. We'll also demo some of the elements of this full baseball immersion!

Speaker:
Krista Massey, SVP, Marketing Activation and Engagement at SunTrust

II. MINOR LEAGUE BASEBALL'S "COPA DE LA DIVERSIÓN" (11:15AM – 12:00PM)
"Copa de la Diversión" or "Fun Cup" is the cornerstone of Minor League Baseball's (MiLB) new national U.S. Hispanic/Latino fan engagement initiative, MiLB Es Divertido Ser Un Fan®. Copa marries on-field competition with in-community outreach to engage, entertain, and delight U.S. Hispanics/Latinos in select markets throughout MiLB's U.S. footprint. Hear from Kurt Hunzeker, Vice President, Marketing Strategy & Research at Minor League Baseball, as he shares insight behind and results from this fun and engaging initiative.

Speaker:
Kurt Hunzeker, Vice President, Marketing Strategy & Research at Minor League Baseball

LUNCH (12:00 – 12:45PM)

III. GIVING SPORTS FANS AN IMMERSIVE EXPERIENCE WITH SEC  (12:45 – 1:30PM)
As a multi-year sponsor of the SEC, Holiday Inn Express has leveraged creative experiential activations to drive brand awareness and excitement with college football-loving consumers.

Speaker:
Alex Brown, Brand Manager, Holiday Inn Express at IHG

IV. DISCUSSION: ISSUES & EMERGING TRENDS IN SPONSORSHIP (1:30PM – 2:15PM)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a "closed door" environment, leveraging knowledge and insights from peers that can be applied to your own business. In this session, we'll discuss topics and current issues including those below, and any others you want to explore. Come with your questions and be prepared to share!

• Sponsorship measurement/ROI and program evaluation
• Cultivating a personal/authentic experience with local engagement
• Use of technology in experiential and live events

Facilitator:
Pamela Gross, Senior Manager at ANA

SunTrust Park, the home of the Atlanta Braves, is the first of its kind -- a destination that integrates a state-of-the-art Major League Baseball ballpark with a multi-use development and community. After the meeting, please join us for a guided tour of this progressive venue!

Webinar information, if available, will be provided to registrants only.