Sponsorship & Event Marketing

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. THE ONUP EXPERIENCE AT SUNTRUST PARK (10:00 – 10:45AM)
The onUp Experience at SunTrust Park is a multi-sensory activation space that brings SunTrust's partnership with the Atlanta Braves to life in an interactive and fun environment. It is also the place where people can learn about the onUp Movement and begin to take a step toward financial confidence. In this session, hear how SunTrust is leveraging this partnership and unique, dedicated activation space to build trust and confidence with consumers.

*Following this session, you'll also have the chance to experience some of the elements of this full baseball immersion for yourself!

Speaker:
Todd Achilles, Director, Sponsorships and Community Engagement at SunTrust

II. MINOR LEAGUE BASEBALL'S "COPA DE LA DIVERSIÓN" (11:15AM – 12:00PM)
"Copa de la Diversión" or "Fun Cup" is the cornerstone of Minor League Baseball's (MiLB) new national U.S. Hispanic/Latino fan engagement initiative, MiLB Es Divertido Ser Un Fan®. Copa marries on-field competition with in-community outreach to engage, entertain, and delight U.S. Hispanics/Latinos in select markets throughout MiLB's U.S. footprint. Hear from Kurt Hunzeker, Vice President, Marketing Strategy & Research at Minor League Baseball, as he shares insight behind and results from this fun and engaging initiative.

Speaker:
Kurt Hunzeker, Vice President, Marketing Strategy & Research at Minor League Baseball

III. ANA UPDATE: SPONSORSHIP MEASUREMENT BEST PRACTICES (12:00 – 12:15PM)
ANA has embarked on a year-long project to identify best practices for improving sponsorship measurement. This session will share progress to date and request input from attendees on ideas to enhance sponsorship measurement.

Speaker:
Pamela Gross, Senior Manager at ANA

LUNCH (12:15 – 1:00PM)

IV. GIVING SPORTS FANS AN IMMERSIVE EXPERIENCE WITH SEC (1:00 – 1:45PM)
As a multi-year sponsor of the SEC, Holiday Inn Express has leveraged creative experiential activations to drive brand awareness and excitement with college football-loving consumers.

Speaker:
Alex Brown, Brand Manager, Holiday Inn Express at IHG

V. COX COMMUNICATIONS: EXPERIENTIAL ACTIVATIONS - DELIVERING THE BRAND LOVE (1:45 – 2:30PM)
Bringing a brand to life requires a strategic mix of creativity and measurement. Cox has been able to create unique and memorable experiences with consumers by aligning with key passions, including sports and music. Cox partners with elite properties ranging from The NFL, The NBA, and Live Nation to deliver trend setting, best-in-class activations. In this session, learn how Cox is breaking through the clutter to go beyond driving brand awareness to driving brand love through experiential activation.

Speaker:
Gina Iacomini, Senior Manager, Field Marketing at Cox Communications

*The onUp Experience is designed to engage fans and visitors in learning more about financial confidence with fun and interactive baseball activities. During breaks, we encourage all attendees to participate in the Draft and enjoy the interactives.