Sponsorship & Event Marketing

when

Start: Thursday, September 20, 2018 at 12:00pm

End: Thursday, September 20, 2018 at 5:15pm

WHERE

Live Nation
430 West 15th Street
New York, NY 10014

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact committees@ana.net.



NETWORKING LUNCH (12:00 – 12:45PM)
WELCOME AND INTRODUCTIONS (12:45 – 1:00PM)


I. LIVE NATION: THE POWER OF LIVE MUSIC (1:00 – 1:45PM)
Live Nation is a global leader in live entertainment, reaching over 550 million fans across 40 countries. In this session, Live Nation will showcase the power of live music events with examples from its own stable of partners.

Speaker:
TBD


II. MOUNTAIN DEW ESPORTS CASE STUDY (1:45 – 2:30PM)
Mountain Dew has been a major player in the gaming world since 2003, not only by introducing its signature Game Fuel flavor but by initiating partnerships with popular titles, systems and gaming platforms such as Twitch. In this session, senior marketing manager DJ Cardona will share how the brand is leveraging esports as a platform to deliver brand strategy and drive brand innovation.

Speaker:
DJ Cardona, Sr. Marketing Manager, Mountain Dew & Energy Drinks – PepsiCo Global Beverage Group


NETWORKING BREAK (2:30 – 2:45PM)


III. TBD (2:45 – 3:30PM)
Session description to come!

Speaker:
TBD


IV. MEMBER ROUNDTABLE DISCUSSION (3:30 – 4:15PM)
This is your time! Engage your fellow committee members in open discussion around pressing issues and hot topics in sponsorship and event marketing. Topics might include technology, data integration, live events, and measurement and evaluation of sponsorship programs. Please come prepared to share! Something specific you'd like to discuss? Feel free to submit in advance via email to pgross@ana.net and we will use your suggestions to guide the conversation.

Facilitators:
Russ Findlay, Chief Marketing Officer – Hiscox and ANA Sponsorship & Event Marketing Committee Chair
Pamela Gross, Sr. Manager, Content Marketing, Committees & Conferences – ANA


HAPPY HOUR (4:15 – 5:15PM)

 

Webinar information, if available, will be provided to registrants only.