Sponsorship & Experiential Marketing

This event is over.

Breakfast & Introductions (9:00am-9:45am ET) | IN-PERSON ONLY

Opening Remarks (9:45am - 9:50am) | IN-PERSON & VIRTUAL
Gena Casciano, 
Senior Director - ANA

I.  Walmart's Approach to Experiential Marketing (9:50am - 10:35am)  | IN-PERSON & VIRTUAL 

Walmart is reimagining experiential marketing to engage a younger generation of customers and influence how the brand shows up in culture. With 90% of Americans living within 10 miles of a Walmart store, they’re uniquely positioned to continue delivering innovative and engaging experiences with customers across the country. Walmart’s approach is focused on using their scale to celebrate / spotlight diverse communities to drive belonging — ultimately deepening connections and expanding perceptions of the brand above and beyond the “expected”. Join us to hear more about how this retail leader is moving the needle.

Allison Barrie Rand, Head of Experiential Marketing + Talent Partnerships - Walmart

Roundtable Discussion (10:35am - 10:55am) | IN-PERSON & VIRTUAL

II. Penguin Random House: Creating Meaningful Event Connections with Consumers (10:55am - 11:40am) | IN-PERSON & VIRTUAL

While book publishing is unique in the brand space, as many readers purchase books based on genre or a favorite author rather than affinity for particular publisher, there are many ways to reach consumers directly, and to create trust and loyalty that lead to book sales. Exhibiting at strategic consumer events is one way in which Penguin Random House reaches a primed audience and uses its brand power to create connections with readers. Hear more about Penguin Random House’s presence at San Diego Comic-Con, Afropunk, and more, and how engaging with consumers onsite in creative new ways builds brand awareness and advocacy.

Lindsey Elias, Director, Brand Events - Penguin Random House

III. AT&T Brand Design: Gaming Reinvention (11:40am - 12:25pm) | IN-PERSON & VIRTUAL

With the expanding landscape of the gaming industry, brands must run parallel to stay endemic and be relevant to this progressive audience. AT&T had evolved since its entry into gaming and esports, thus its brand needed a complete overhaul. Hear more about how AT&T reinvented its brand strategy and design identity in a highly dynamic gaming environment. 

Billy Lewis, Senior Designer, Experiential - AT&T

Closing Remarks (12:25pm -12:30pm ET) | IN-PERSON & VIRTUAL
Gena Casciano, Senior Director - ANA

Lunch & Networking (12:30pm-1:30pm ET) | IN-PERSON ONLY

**Schedule subject to change