Committees | Events & Webinars | Sponsorship & Experiential Marketing | ANA

Sponsorship & Experiential Marketing

This event is over.

Networking & BYO Lunch (12:00pm-1:00pm CST) | In-Person Only Meeting

Opening Remarks (1:00pm-1:05pm CST) 
Gena Casciano, Senior Director - ANA

Roundtable Discussion (1:05pm - 1:30pm CST)

I. Centralizing a Decentralized Approach to Field Marketing (1:30pm - 2:15pm CST)

Northwestern Mutual has taken both a national and a local approach to activating and reaching their customers and the approach has paid off for the company. Join us to hear more about NW’s challenge and how a new and innovative way of thinking has driven results!

Marie Squire, Sr. Director Local Marketing & Events - Northwestern Mutual

Break (2:15pm - 2:25pm CST) 

II. Taking Small Business on the Road (2:25pm - 3:10pm CST
Small Businesses are the backbone of the economy, which inspired Meta to develop a program that engaged businesses 1:1 across 5 cities around the country. Small business owners were invited to partake in hands on tutorials, attend curated learning sessions and experience individualized demos with various digital marketing tools. The program toured the country providing useful and tangible resources to small businesses to expand their digital marketing toolbox.

Gabriela Neves, Partner - Factory 360
Janelle Mungo, Experiential Marketing Lead - Meta

III. The House of Suntory: 100th Anniversary Experiential Programming (3:10pm - 3:55pm CST) 
Join us to hear how The House of Suntory, the Founding House of Japanese Whisky, is celebrating its 100th anniversary of whisky innovation -- a major milestone not only for Suntory's history but for Japanese spirits culture. This landmark anniversary is a significant milestone for the House of Suntory and celebratory experiential elements including a film by Sofia Coppola, exclusive member-only events and introduction of limited edition whiskies.

Stephanie Warren, Manager, Commercial Marketing - House of Suntory/Courvoisier
Brittney Blackmon, Associate Manager, Commercial Marketing - House of Suntory/Courvoisier

Closing Remarks (3:55pm - 4:00pm CST)
Gena Casciano, Senior Director - ANA

Happy Hour (4:00pm - 5:00pm CST) | In-Person Only Meeting

**Speakers and schedule subject to change