Committees | Events & Webinars | Sponsorship & Experiential Marketing | ANA

Sponsorship & Experiential Marketing


Start: Tuesday, March 12, 2024 at 11:00am

End: Tuesday, March 12, 2024 at 1:00pm


11:00 AM EST
Via Virtual (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend Virtually Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

Opening Remarks (11:00am - 11:10am) 
Tori Carr, Sr. Manager - ANA

Roundtable Discussion (11:10am - 11:30am) 

I. The 125th Celebration of Pepsi (11:30am - 12:10pm)
This past year, Brand Pepsi celebrated 125 years of history where it has lived at the center of pop culture – in sports, music, and entertainment – while looking ahead to the next 125 years. The 125 Pepsi Diner, a unique and immersive restaurant experience, was one of the anchors of the campaign. The Diner, inspired by the timeless American diner, as well as the role diners have played as a setting for some of the most memorable moments of Pepsi, opened in NYC in October. The Pepsi 125 Diner brought to life the unapologetic enjoyment the brand has become known for to deepen consumer connection.

Speaker: Sofia Crnkovich, Marketing Associate Manager, Pepsi TM

IISession II (12:10pm - 12:50pm) 

Closing Remarks (12:50pm -1:00pm ET) 

**Schedule subject to change


Sofia Crnkovich, Marketing Associate Manager, Pepsi TM
Sofia Crnkovich is a Marketing Associate Manager in Brand Marketing at PepsiCo. Throughout her career, she has taken the lead on numerous high-profile Pepsi campaigns. Notably, Crnkovich played a pivotal role in the brand’s biggest moment yet – its 125th anniversary campaign and the moment the new logo started rolling out across the US. Sofia previously worked on the Mtn Dew Brand and the 7-Eleven account.

Webinar information, if available, will be provided to registrants only.