Sponsorship & Experiential Marketing
when
Start: Thursday, May 6, 2021 at 11:00am
End: Thursday, May 6, 2021 at 1:00pm
WHERE
Via Webinar (Eastern Time)
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Webinar | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Individual N/A | Nonmember N/A | |||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Individual N/A | Nonmember N/A | |||
Welcome and Introductions (11:00-11:10AM ET)
Gena Casciano, Director - ANA
I. Roundtable Discussion (11:10-11:30am ET)
Hosted by Committee Co-Chairs:
Dee Hall, Executive General Manager - Advantage Solutions
Cliff Rigano, Head of Culture, Lifestyle & Event Marketing - Jägermeister
II. Nissan Creates a Hybrid Experience for NCAA Fans (11:30am-12:10pm ET)
Nissan North America (Nissan and Infiniti brands) has long been a major sponsor of the NCAA tournament. In 2021, with limited live fan attendance while facing a pandemic, Nissan has partnered with GMR Marketing to reimagine an activation that not only addresses this year’s unique situation, but builds equity for future “normal” NCAA Tournaments. Nissan’s March Madness headquarters, The Nissan Fan Cave, consists of an activation structure in Indianapolis featuring live, COVID-19 safe Influencer and VIP events, social media content and an interactive fan microsite to increase reach and impact with the fans watching at home. Nissan worked with EVP, longtime production consultant partners, to ensure maximum value for their investment.
Speakers:
Tony Weeks, Senior Manager, Media - Nissan North America
Katherine Pettit, Creative Director - GMR
Linda Nahas, Senior Consultant - EVP
III. Coming soon (12:10-12:50pm ET)
Speaker:
TBC - IEG
Closing Remarks (12:50-1:00pm ET)
**Schedule subject to change
Webinar information, if available, will be provided to registrants only.