Sponsorship & Experiential Marketing


Start: Thursday, November 2, 2023 at 9:00am

End: Thursday, November 2, 2023 at 1:00pm


World of Whirlpool
331 N. LaSalle Street
Suite 175
Chicago, IL 60654

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend In-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

Breakfast & Introductions (9:00am-9:45am ET) | IN-PERSON ONLY

Opening Remarks (9:45am - 9:50am) | IN-PERSON
Gena Casciano, 
Senior Director - ANA

Roundtable Discussion (9:50am - 10:35am) | IN-PERSON

I.  KitchenAid (10:35am - 11:10am) | IN-PERSON 


II. Finding the Right One: How to Engage a C-Suite Audience Through Sponsorship (11:10am - 11:45am) | IN-PERSON
Sponsorships are a useful way to engage a large audience and successfully establish human connection, but how do you know which one is truly right for your brand? More specifically, how do brands looking to engage a C-suite audience make the most of this marketing medium? Join us as Hyland shares their story about their introduction into the world of sponsorship. Learn tips on how to best identify the right sport and/or talent ambassador that represents your brand values and how to leverage integrated, storytelling methods to captivate a B2B audience.

Christie Prenger
Advertising Brand Manager - Hyland
Erin Marsh
Account Director - Jack Morton

IIIKellogg Company (11:45am - 12:20pm) | IN-PERSON

David Lee
Senior Director of Global Licensing and Cultural Marketing - Kellogg Company

IIIIVCCP and White Claw (12:20pm - 12:55pm) | IN-PERSON

Lena Lewis
, Head of Consumer Communications - White Claw

Closing Remarks (12:55pm -1:00pm ET) | IN-PERSON 
Gena Casciano, Senior Director - ANA

**Schedule subject to change


Christie PrengerAdvertising Brand Manager - Hyland
Christie Prenger is a seasoned brand sponsorship professional with nearly a decade of experience leading brand and sponsorship plans and strategies. At Hyland, she serves as the global brand programs principal, where she developed and maintains our global brand sponsorship program with PGA Tour star Xander Schauffele and legendary Formula 1 driver Valtteri Bottas and team, Alfa Romeo F1 Team. Outside of work, Christie is a dedicated Cleveland sports fan and enjoys being active, traveling and spending time with family and her beloved Boston Terrier, Zeus.

Webinar information, if available, will be provided to registrants only.