Committees | Events & Webinars | Sponsorship & Experiential Marketing | ANA

Sponsorship & Experiential Marketing

This event is over.

Breakfast & Introductions (9:00am-9:45am CST)

Opening Remarks (9:45am - 9:50am)
Gena Casciano, 
Senior Director - ANA

Roundtable Discussion (9:50am - 10:00am)

I.  An Annual Partnership: KitchenAid and the PGA Championship (10:00am - 10:35am)
Since 2011, KitchenAid has been the official sponsor of the Senior PGA Championship which every other year is held at Harbor Shores Golf Club in Benton Harbor Michigan, home to headquarters of KitchenAid brand and parent company Whirlpool Corporation. Each year, KitchenAid provides fans unique experiences in the KitchenAid Fairway Club where attendees of all ages can enjoy interactive activities, live celebrity demonstrations, and product exploration. This Championship has become part of the fabric of our local community and we take great pride in bringing golf fans and cooking enthusiasts together to showcase our great Southwest Michigan through the international platform this sponsorship provides. 

Taylor Sloan
, Senior Associate Brand Manager - KitchenAid Communications

II. Moments That Make Waves: Inside White Claw's Experiential Strategy (10:35am - 11:10am)
After breaking onto the scene in 2016, White Claw became the drink of the summer 2019. Cracking open the beer category, the brand introduced the concept of hard seltzer, now a $4 billion dollar business, and entrenched itself deeply in culture. Since then, White Claw has partnered with VCCP US, the challenger agency for challenger brands, to keep the drink connected to moments in music, art, and fashion through experiential activations everywhere from New York Fashion Week to Art Basel to Coachella. 

Join Kevin Hurd, Senior Manager of National Partnerships at White Claw, and Allegra Dowding, Account Director at VCCP US, for a discussion around how to stay connected to consumer culture as a category disruptor. 

Kevin Hurd
, Senior Manager of National Partnerships - White Claw Hard Seltzer
Allegra DowdingAccount Director - VCCP US

Break (11:10am - 11:25am)

IIIReaching the Cool Kids (16-29) - Pringles Music Festival Engagement (11:25am - 12:00pm)
Can brands make meaningful interaction with those hardest to reach?  How do music festival goals and benefits differ from traditional media buys?  What are the hurdles to overcome for positive ROI? 

David Lee
Senior Director of Global Licensing and Cultural Marketing - Kellanova

IIIIFinding the Right One: How to Engage a C-Suite Audience Through Sponsorship (12:00pm - 12:35pm)
Sponsorships are a useful way to engage a large audience and successfully establish human connection, but how do you know which one is truly right for your brand? More specifically, how do brands looking to engage a C-suite audience make the most of this marketing medium? Join us as Hyland shares their story about their introduction into the world of sponsorship. Learn tips on how to best identify the right sport and/or talent ambassador that represents your brand values and how to leverage integrated, storytelling methods to captivate a B2B audience.

Christie Prenger
Advertising Brand Manager - Hyland
Erin Marsh
Account Director - Jack Morton

Closing Remarks (12:35pm -12:45pm CST) 
Gena Casciano, 
Senior Director - ANA

Lunch & Networking (12:45pm-1:45pm CST)

The World of Whirlpool Tour (1:45pm CST)
Located in the historic Reid-Murdoch building, on the Chicago River, the World of Whirlpool is an experience like no other. From creative workshops to hands-on kitchen demonstrations, you’ll find unique experiences that help you make everyday life more doable.

**Schedule subject to change


Taylor Sloan, Senior Associate Brand Manager - KitchenAid Communications
Taylor is a Senior ABM for KitchenAid Majors in communications leading the brand's events and sponsorships, organic social, influencer marketing, and earned media. She managed the brand activations at the 2022 and 2023 KitchenAid Senior PGA Championships. Taylor started at Whirlpool Corporation on the Maytag Team in Digital Marketing for 2 years before transitioning to the KitchenAid team for the past 2.5 years. Outside of work, she is an avid University of Michigan football fan and enjoys spending time with her 3 nephews and niece.

Christie PrengerAdvertising Brand Manager - Hyland
Christie Prenger is a seasoned brand sponsorship professional with nearly a decade of experience leading brand and sponsorship plans and strategies. At Hyland, she serves as the global brand programs principal, where she developed and maintains our global brand sponsorship program with PGA Tour star Xander Schauffele and legendary Formula 1 driver Valtteri Bottas and team, Alfa Romeo F1 Team. Outside of work, Christie is a dedicated Cleveland sports fan and enjoys being active, traveling and spending time with family and her beloved Boston Terrier, Zeus.

Erin Marsh, Account Director - Jack Morton
Erin Marsh is an Account Director at Jack Morton, and part of Jack 39, the agency’s sponsorship consulting practice. With over a decade of experience, Erin specializes in global brand partnerships and branded content, having worked across industries including automotive, tech and consumer goods. Erin is also an avid traveler, party planner extraordinaire and food + wellness junkie.

David Lee, Senior Director of Global Licensing and Cultural Marketing - Kellanova
David Lee is the Global Senior Director of Licensing and Cultural Marketing at Kellanova.  His mission is to elevate and grow outstanding global brands like Pringles, Cheez It, Pop Tarts, Eggo, Frosted Flakes, Froot Loops, Rice Krispies and Crunchy Nut around the world.  As previous head of corporate strategy, or leading sales and marketing innovation, David has created over $1 billion in positive top line growth and bottom line impacts for global CPG companies like Molson Coors, Land O Lakes, Bayer, Target, J.Crew, and private equity firms. 

Allegra Dowding
Account Director - VCCP
Allegra is an Account Director at VCCP US, leading the Social and Culture Team for White Claw. She is social-obsessed both personally and professionally, seeing feeds as playgrounds of discovery that can be harnessed for developing meaningful engagements in the real world. Allegra has developed integrated strategies for brands across the globe, and is always looking for new ways to make waves in culture with the changing tides. 

Kevin Hurd, Senior Manager of National Partnerships - White Claw