Sponsorship & Experiential Marketing
when
Start: Thursday, November 2, 2023 at 9:00am
End: Thursday, November 2, 2023 at 1:00pm
WHERE
331 N. LaSalle Street
Suite 175
Chicago, IL 60654
Registration Pricing
Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
---|---|---|---|---|---|---|---|---|---|
Registration | |||||||||
Attend In-Person | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Individual N/A | Nonmember N/A | |||
Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Individual N/A | Nonmember N/A |
Breakfast & Introductions (9:00am-9:45am ET) | IN-PERSON ONLY
Opening Remarks (9:45am - 9:50am) | IN-PERSON
Gena Casciano, Senior Director - ANA
Roundtable Discussion (9:50am - 10:35am) | IN-PERSON
I. KitchenAid (10:35am - 11:10am) | IN-PERSON
Speaker:
TBA
II. Finding the Right One: How to Engage a C-Suite Audience Through Sponsorship (11:10am - 11:45am) | IN-PERSON
Sponsorships are a useful way to engage a large audience and successfully establish human connection, but how do you know which one is truly right for your brand? More specifically, how do brands looking to engage a C-suite audience make the most of this marketing medium? Join us as Hyland shares their story about their introduction into the world of sponsorship. Learn tips on how to best identify the right sport and/or talent ambassador that represents your brand values and how to leverage integrated, storytelling methods to captivate a B2B audience.
Speaker:
Christie Prenger, Advertising Brand Manager - Hyland
Erin Marsh, Account Director - Jack Morton
III. Kellogg Company (11:45am - 12:20pm) | IN-PERSON
Speaker:
David Lee, Senior Director of Global Licensing and Cultural Marketing - Kellogg Company
IIII. VCCP and White Claw (12:20pm - 12:55pm) | IN-PERSON
Speaker:
Lena Lewis, Head of Consumer Communications - White Claw
Closing Remarks (12:55pm -1:00pm ET) | IN-PERSON
Gena Casciano, Senior Director - ANA
**Schedule subject to change
SPEAKER BIOS
Christie Prenger, Advertising Brand Manager - Hyland
Christie Prenger is a seasoned brand sponsorship professional with nearly a decade of experience leading brand and sponsorship plans and strategies. At Hyland, she serves as the global brand programs principal, where she developed and maintains our global brand sponsorship program with PGA Tour star Xander Schauffele and legendary Formula 1 driver Valtteri Bottas and team, Alfa Romeo F1 Team. Outside of work, Christie is a dedicated Cleveland sports fan and enjoys being active, traveling and spending time with family and her beloved Boston Terrier, Zeus.
Webinar information, if available, will be provided to registrants only.