Committees | Events & Webinars | Sponsorship & Experiential Marketing | ANA

Sponsorship & Experiential Marketing

This event is over.

Opening Remarks (11:00am - 11:10am) | VIRTUAL ONLY
Gena Casciano, Senior Director - ANA 

Roundtable Discussion (11:10am - 11:30am) | VIRTUAL

I. Heating Up: The Recipe For Rewarding Gaming Partnerships (11:30am - 12:10pm) | VIRTUAL
Looking to engage gen Z? Connecting to the gaming community is key. When done right, brands can energize gamers authentically through partnerships with their favorite properties. 

America’s favorite microwaveable snack Hot Pockets creates IRL and virtual gaming experiences, from custom packaging to in-game incentives, exclusives, and unlockables. With the help of tripleclix, the brand partners with iconic franchises like Halo and PUBG, and Magic the Gathering on rewarding and engaging efforts tailored to fit varying gaming lifestyles.

Topics discussed in this session will include:
• How to activate with gaming audiences to inspire real-world purchasing decisions
• How big impact can (literally) come in small packages
• Reaching and retaining consumers with a quality over quantity approach

Bryan Waddell
Brand Marketing ManagerHot Pockets
Christopher Erb, Founder and Managing Partner - tripleclix

II#EveryKiss NYE Hijack (12:10pm - 12:50pm) | VIRTUAL
Kay's #EveryKiss New Years Eve Hijack leveraged a live TV event and brand ambassadors to spark a social movement that turned the New Year's Eve Times Square Ball Drop into an iconic brand experience — helping a 30-year-old tagline regain its cultural relevance.

Erica Scott
Vice President of Marketing and Commerce - Signet Jewelers
Sarah Kerkian,
Content Director, Kay Jewelers - Signet Jewelers

Closing Remarks (12:50pm -1:00pm ET) | VIRTUAL
Gena Casciano, 
Senior Director - ANA

**Schedule subject to change