Committees | Events & Webinars | Sponsorship & Experiential Marketing | ANA

Sponsorship & Experiential Marketing

This event is over.

Breakfast & Introductions (9:00am-9:45am ET) | IN-PERSON ONLY

Opening Remarks (9:45am - 9:50am) | IN-PERSON
Gena Casciano, 
Senior Director - ANA

Roundtable Discussion (9:50am  - 10:10am) | IN-PERSON

I.  How Brand Partnerships Have Benefited The Georgia Aquarium (10:10am - 10:55am)  | IN-PERSON
As Atlanta’s number one attraction and a 501(c)3 nonprofit, Georgia Aquarium strives to create mutually beneficial partnerships that enhance the customer experience, serve the community and further our mission of inspiring awareness and preservation of our ocean and aquatic animals worldwide. Join us to hear how brands have partnered with the Aquarium to create compelling narratives that engage consumers, create positive change, and deliver on their marketing goals and objectives.  

Hiroshi OkudaSenior Director, Strategic Marketing and Corporate SponsorshipsGeorgia Aquarium

Break (10:55am - 11:05am)

II. From Strategy to Execution: Piedmont Healthcare's Approach to Purposeful Action (11:05am - 11:50am) | IN-PERSON
As the largest healthcare system in the state of Georgia, Piedmont is committed to driving real change in healthcare that makes a positive difference in the lives of our patients and communities. Join us as we discuss our strategic approach to leveraging sponsorships as a mechanism for driving brand awareness and affinity. The conversation will provide insight into our strategic assessment model as well as execution examples by way of our sports property portfolio. #RealChangeLivesHere

Jamie Farmer-EcholsManager, Brand BuildingPiedmont Healthcare

III. Bringing Record-Breaking to Life (11:50am - 12:35pm) | IN-PERSON
Guinness World Records wants to make the world a more interesting, FUN and positive place – to do this we needed to take record-breaking from the pages of a book and TV screens to kids and families around the world. The Science of GWR travelling exhibit is one of the ways we have given fans of the brand in the US a unique experience and the chance to become legendary by going home a world-beater.

Ralph HannahHead of Business Development, Americas - Guinness World Records

Closing Remarks (12:35pm -12:40pm ET) | IN-PERSON 
Gena Casciano, Senior Director - ANA

Lunch & Networking (12:40pm-1:30pm ET) | IN-PERSON ONLY

**Schedule subject to change